Roku Revenues: How Does ROKU Make Money? - Trefis

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Roku, Inc.'s Ads & Commission segment to make 74% of $1586.4 million in Roku, Inc.'s 2020 revenues, and also is key to the company's revenue growth

Ads & Commission segment expected to be the single-biggest revenue driver with $1178.8 million in revenues (74% of Total Revenues) in 2020Ads & Commission will be the fastest-growing segment - adding $953.4 million over 2017-2020 (89% of $1073.6 million in incremental revenues)Total RevenueWHAT IS BIG?(1) Ads & Commission : $1178.8 million (74%)(2) Devices & Acessories : $407.6 million (26%)------------------------------------------------------------------------------TOTAL Revenues in 2020: $1586.4 millionWHAT HAS CHANGED?From 2017-2020+ Change in Ads & Commission : $953.4 million+ Change in Devices & Acessories : $120.2 million------------------------------------------------------------------------------TOTAL Change 2017-2020 $1073.6 million+ Roku, Inc.'s Revenues in 2017 $512.8 million= TOTAL Revenues in 2020 $1586.4 million

Below we discuss Roku, Inc.'s business model, followed by sections that review past performance as well as expectations for Roku, Inc.'s revenue drivers for 2020 and 2021, along with competitive comparisons with peers Amazon.com and Apple Inc

Roku, Inc.'s Business Model

What Does Roku Offer?Helping users avoid logging in to different streaming platforms to view different content, Roku allows you to watch paid and free content from the internet such as Netflix, Amazon, Hulu, YouTube, etc. The only thing Roku streaming devices and TV needs is an internet connection to get going. What Are The Alternatives?Competition from large technology and consumer electronics companies including Amazon, Google, and Apple. These large competitors have helped to increase consumer awareness of TV streaming and have contributed to the growth and evolution of the overall streaming media marketplace. However, their resources and brand recognition pose significant competitive challenges.Has 2 Operating Segments:Ads & Commission : Revenue from advertising sales, subscription and transaction revenue share, sales of branded channel buttons on remote controls, and licensing arrangements with TV brands and service operators.Devices & Acessories : Revenue from the sale of streaming players through consumer retail distribution channels, including major brick and mortar retailers, such as Best Buy and Walmart, and online retailers, primarily Amazon.

Roku, Inc.'s Revenues have seen a dramatic increase of 120.1% from around $512.8 million in FY2017 to $1128.9 million in FY2019 and we expect it to increase to $1586.4 million in FY2020

Total RevenueTotal Revenue

Comparing Roku, Inc.'s Total Revenues with that of its Peers

Roku, Inc. - Total RevenueAmazon.com - Total RevenueApple Inc - Total Revenue

Revenue growth of about $616.1 million over 2017-2019 driven primarily by the contribution from the Ads & Commission segment.

Total Revenue [A+B]Ads & Commission [A]Devices & Acessories [B]

A.) Ads & Commission has increased from $225.4 million in FY2017 to $740.8 million in FY2019 and we expect it to grow 59% to $1178.8 million in FY2020

Ads & Commission [A]Change in Ads & Commission

B.) Devices & Acessories has increased from $287.4 million in FY2017 to $388.1 million in FY2019 and we expect it to grow 5% to $407.6 million in FY2020

Devices & AcessoriesChange in Devices & Acessories

Our Complete Set Of Analyses On Roku

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Roku Revenues: How Does ROKU Make Money? - Trefis

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