Rust In Peace: These 19 Discontinued Vehicles Won't Make It Into 2021
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Calendar year 2020 was full of unpredictable events. The frequency with which major automobile manufacturers announced the disappearance of passenger car nameplates, however, was rather more anticipated.
Article contentThe decline of Canada’s passenger car market is less of a slide and more of a cliff dive. Barely more than 20 percent of vehicles now sold in Canada are sedans and their relatives: coupes, convertibles, hatchbacks, and wagons.
Article contentArticle contentAdvertisement 1Story continues belowThis advertisement has not loaded yet, but your article continues below.Article contentThe result, in an always-evolving Canadian auto industry, is a list of 19 disappearing vehicles that includes 17 cars which won’t earn a 2021 model year.
Article contentOnly two years ago, these 17 cars combined for more than 34,000 sales in Canada. Next year, aside from a trickle of leftover 2020s, there will be zero. Nada. Zilch. Diddly-squat.
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Article contentWill you remember them? In some cases, most definitely. A few of 2020’s disappearing vehicles were major success stories. Others that were unknown even during series production — well, their absence won’t leave a hole in our subconscious, let alone our hearts.
Article contentArticle contentThere are, of course, replacements, though most are hardly direct replacements. You’ve heard of the GMC Hummer EV, Ford Bronco, Bronco Sport, and Mustang Mach-E. Then there’s the Genesis GV80, Infiniti QX55, Jeep Grand Wagoneer, Nissan Ariya, and Volkswagen Taos. These are all SUVs and crossovers of one sort or another. Now, for every disappearing car, try to find an all-new passenger car nameplate.
Article contentWith no room made for defunct trim levels or distinct powertrain variants, these are the 19 vehicles disappearing from the Canadian automotive marketplace at the end of 2020.
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Jaguar XE (2017-2020)
Article contentThird time’s a charm? We may never find out. Jaguar’s previous entry-level effort, the X-Type, was a flop. The second try is this Jaguar XE, sales of which totalled a piddling 1,944 units in its first four years on the market. For context, Jaguar’s F-Pace SUV produced 2,211 sales in 2019 alone.
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Lincoln Continental (2017-2020)
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The Continental’s storied past appears to have worked no wonders when the nameplate was reincarnated for a tenth-generation effort in 2017. The Continental provided indicators that Lincoln was about to roar its way back into the mainstream luxury conversation, but provided few sales to back that up. Fewer than 1,500 Continentals have been sold in Canada since the big sedan’s return.
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Cadillac CT6 (2016-2020)
Article contentThe CT6 possesses the style and stature to compete with top-tier luxury limos such as the Mercedes-Benz S-Class and BMW 7 Series, but not the cachet. To be fair, the CT6’s price reflected that fact. But while those who drove the big Cadillac sedan found plenty to love in terms of world-class ride and handling, the CT6’s lack of cabin panache combined with Cadillac’s built-in big-sedan image signaled doom. By the end of 2019, only 999 CT6s had landed in Canadian driveways.
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Alfa Romeo 4C (2015-2020)
Article contentLightweight carbon tub. Italian heritage. Engine sounds that shame the New York Philharmonic. None of this seems to matter. To put it bluntly, drivers in this segment are perfectly content to soak up the predictable excellence of a Porsche Boxster or Cayman. Exactly 375 of those mid-engined Porsches were sold in Canada in 2020’s third-quarter. Alfa Romeo sold 376 4Cs. In the last six years.
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BMW i8 (2015-2020)
Article contentThere’s one major problem with relying on futuristic enviro-tech to serve as the foundational appeal of your hyper-modern supercar: it’s not so futuristic roughly six months after launching the car.
Article contentAdvertisement 2Story continues belowThis advertisement has not loaded yet, but your article continues below.Article contentThe BMW i8 is a supreme device. But nearly two decades into the new millennium, was a supercar with 369 horsepower sufficiently impressive? Over 20,000 i8s were sold globally, but plenty of prospective buyers were overheard asking themselves, “Don’t I just want a Porsche 911?”
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Acura RLX (2014-2020)
Article contentIn reality, the dull-as-doornails RLX’s history stretches back much farther than 2014. That’s just when Acura’s flagship sedan took on the “RLX” name, discontinuing the “RL” name, which superseded the Legend that helped to launch the Acura brand in the late ’80s. Not that the Legend actually has legendary status, but there’s a level of respect paid to those original Acuras to which the RLX never measured up.
Article contentThis car has been ignored since, well, day one. Barely more than 700 RLXs have been sold since 2014. Even during a pandemic, Acura sells 600 RDX crossovers every month.
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Hyundai Elantra GT (2013-2020)
Article contentThe last two generations of Hyundai’s Elantra hatchback weren’t the only liftgate-equipped vehicles to fight under the Elantra banner. There was a wagon-like Elantra Touring in years prior, plus a somewhat ungainly liftback during the third-gen Elantra’s tenure.
Article contentSedans are the Elantra’s forte, however, and as sales of Hyundai’s compact dwindle, the brand wants to focus on one configuration. Total Elantra sales in 2019 were down 28 percent from the Elantra’s 54,760-unit peak in 2013.
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Buick Regal (2011-2020)
Article contentWith upmarket intentions, handsome overall design, and plenty of available performance, the Buick Regal ticked plenty of boxes on paper. In the real world, however, the Regal was a nameplate from yesteryear attempting to tackle sports sedans such as the Audi A4 and Acura TLX.
Advertisement 2This advertisement has not loaded yet.Advertisement 3Story continues belowThis advertisement has not loaded yet, but your article continues below.Article contentThe Regal was caught in a no-man’s land between high-volume mainstream competitors such as the Honda Accord and Toyota Camry and the aforementioned premium alternatives. In its second year on the market, Regal sales plunged 58 percent to only 740 units and never reached four-digits again.
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Dodge Journey (2009-2020)
Article contentThe Dodge Journey wasn’t the best family crossover in 2009. More than a decade later, admittedly with a Pentastar V6 engine option that wasn’t available at launch, the Dodge Journey hasn’t miraculously become a top-notch family crossover. The Journey’s lack of critical praise didn’t stop it from being a high-volume seller. A total of 29,021 Journeys were sold in Canada in 2011. Unfortunately for Dodge, only 2,704 Journeys were sold in 2019.
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Honda Fit (2007-2020)
Article contentIt wasn’t the best-selling subcompact. It wasn’t the cheapest nor the most attractive. But the Honda Fit was generally regarded to be the most clever. Thanks to a second-row Magic Seat that flipped and folded to create a multi-dimensional cargo area, the Fit was basically a mini-minivan. And the Fit did sell, peaking at 14,836 in 2008. Alas, along with a dying subcompact segment, Fit sales fell 71 percent between 2014 and 2019.
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Lincoln MKZ (2007-2020)
Article contentIn its first iteration, Ford’s Fusion-based Lincoln MKZ (at one point known as the Zephyr) was a prototypically poor badge-engineered “luxury” car. The second MKZ lost much of its visible Fusion foundation but gained some bizarre elements in the process. This was never going to be an effective way to truly reach back into the luxury sector, not in the way Lincoln’s new Aviator and Navigator are doing.
Article contentAdvertisement 3Story continues belowThis advertisement has not loaded yet, but your article continues below.Article contentThe MKZ’s disappearance, with only 1,301 sales in the last 333 months, marks the end of an era. Lincoln desperately wants to be seen as truly premium; the MKZ stood in the way of that effort.
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Ford Fusion (2006-2020)
Article contentYou don’t have to rewind far to discover a period in which the Ford Fusion was Canada’s midsize king. In 2009, 2010, 2011, 2013, and 2014, the Fusion topped all rivals, hitting 20,145 sales in 2013. But the midsize segment is now a shadow of its former self, and Ford has no desire to compete over shrinking margins in a shrinking category — not when there are Broncos and Explorers and Mustang Mach-Es to sell.
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Toyota Yaris (2006-2020)
Article contentNot only was the Yaris Canada’s best-selling subcompact in 2008 (with more than 40,000 units sold), it was Canada’s sixth-best-selling vehicle overall, full stop. The Yaris was big business for Toyota, accounting for one-fifth of the brand’s sales that year.
Article contentSince 2014, when only 8,530 copies were sold, Yaris volume tumbled 27 percent. Now the Yaris being sold in Canada is actually a Mazda 2 that’s not sold in Canada — and quite clearly an unpopular Mazda at that.
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Chevrolet Impala (2000-2020)
Article contentThe Chevrolet Impala’s storied heritage stretches back to 1958. The last Impala, despite far-better-than-expected execution, never stood a chance. The market for full-size sedans is evaporating and GM had inextricably linked the nameplate to daily rental fleets and discount pricing.
Article contentGM tried to chase a different corner of the market with the tenth-generation Impala, but that corner held few buyers. In 2018 and 2019, there were fewer than 8,000 Impalas sold in Canada. More than 21,000 Impalas were sold in Canada in 2006.
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Mercedes-Benz SLC (1997-2020)
Article contentFormerly known as the SLK, the baby Benz roadster was the forerunner in a new era of retractable hardtop convertibles. And it was a hit. In the E.U. and North America alone, nearly 50,000 SLKs were sold in 2005, including 798 in Canada. The recent past tells a different story. Barely more than 800 SLK/SLCs were sold in Canada over the last four calendar years.
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Hyundai Accent (1994-2020)
Article contentOver 460,000 Hyundai Accents have been sold in Canada since 1994. For 10 consecutive years between 2009 and 2018, the Accent was Canada’s best-selling subcompact car. In fact, even in the recent past the Accent dominated the category with market share of 26 percent in 2016.
Article contentHow quickly the past is forgotten. Accent sales crumbled over the last half-decade, sliding 74 percent between 2014 and 2019. Hyundai has moved on. The front-wheel-drive Venue crossover now serves as the brand’s entry point.
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Honda Civic Coupe (1993-2020)
Article contentAs compact coupes such as the Elantra, Focus, and Forte were put out to pasture alongside previously extinguished compact coupes like the Sentra, Impreza, and Cobalt, we knew we could always count on the two-door Honda Civic. Or at least we thought we could, until Honda put the coupe version of Canada’s long-time best-selling car on notice.
Article contentIt’s easier, say automakers, to turn a handful of coupe buyers into sedan buyers than it would ever be to turn sedan buyers into coupe owners. So now the Civic Coupe rests in not-so-illustrious company alongside the Dodge Neon Coupe and the Ford Escort ZX2.
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Lexus GS (1993-2020)
Article contentIn a sea of successful Lexus vehicles, the Lexus GS usually operated as the forgotten middle child. The Lexus LS earned all the premium plaudits and garnered attention as the original member of the family. The Lexus RX was the hot-selling utility vehicle, outperforming the GS to the tune of 77-to-1 in 2019. The GS was by no means ever a poor car, it was simply proof that Lexus could still find itself hemmed in by dominant Germans, namely the Mercedes-Benz E-Class and BMW 5 Series.
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Dodge Grand Caravan (1984-2020)
Article contentYes, the 12-year-old fifth-generation Caravan is finally calling it quits. But the Grand Caravan isn’t exactly going away. Once again, Chrysler/Dodge/Plymouth minivan nameplates are being shuffled.
Article contentIn the U.S., the Pacifica-based sixth-gen “Grand Caravan” is taking on the Chrysler Voyager name. In Canada, it’ll be called the Chrysler Grand Caravan. Dodge Grand Caravan sales, meanwhile, have cratered as Canada’s minivan market collapses. Since 2006, Grand Caravan volume has fallen by 56 percent.
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