Sarcasm, Self-Deprecation, And Inside Jokes: A User's Guide To ...

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SKIP TO CONTENTHarvard Business Review LogoPsychologySarcasm, Self-Deprecation, and Inside Jokes: A User’s Guide to Humor at Work

Some leaders use humor instinctively; many more could wield it purposefully. by Brad Bitterly and Alison Wood Brooks

From the Magazine (July–August 2020)nullThe Voorhes/Gallery Stock   

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A few years ago, we conducted a research study in which we asked people to help us create an ad campaign for a travel service called VisitSwitzerland.ch (which we’d made up). We put the participants into small groups and showed them a photo—a Swiss landscape of a lake, a mountain, and the country’s distinctive flag with its white plus sign against a red background—accompanied by the question: “What made you fall in love with Switzerland?” We gave participants three minutes to come up with a memorable answer and then had them share their ideas with their groups.

Read more on Psychology or related topics Leadership and Managing peopleA version of this article appeared in the July–August 2020 issue of Harvard Business Review.Brad Bitterly is a postdoctoral research fellow at the University of Michigan’s Ross School of Business.Alison Wood Brooks is the O’Brien Associate Professor of Business Administration at Harvard Business School.
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Read more on Psychology or related topics Leadership and Managing people

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