Seize Advantage In A Downturn - Harvard Business Review

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SKIP TO CONTENTHarvard Business Review LogoRecessionsSeize Advantage in a Downturn

by David Rhodes and Daniel Stelter

From the Magazine (February 2009)
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Inaction is the riskiest response to the uncertainties of an economic crisis. But rash or scattershot action can be nearly as damaging. Rising anxiety (how much worse are things likely to get? how long is this going to last?) and the growing pressure to do something often produces a variety of uncoordinated moves that target the wrong problem or overshoot the right one. A disorganized response can also generate a sense of panic in an organization. And that will distract people from seeing something crucially important: the hidden but significant opportunities nestled among the bad economic news.

A version of this article appeared in the February 2009 issue of Harvard Business Review.David Rhodes ([email protected]) is a senior partner and managing director in the Boston Consulting Group’s London office and the global leader of the firm’s financial institutions practice area.Daniel Stelter ([email protected]) is a senior partner and managing director in BCG’s Berlin office and the global leader of the firm’s corporate development practice area.
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