Smartphones Market Growth, Analysis, Trends (2022-27)

Smartphones Market Analysis by Mordor Intelligence

The Smartphones Market size is estimated at USD 585.63 billion in 2025, and is expected to reach USD 722.27 billion by 2030, at a CAGR of 3.51% during the forecast period (2025-2030).

Revenue is rising more quickly than unit shipments because users are selecting higher memory configurations, multi-camera arrays, and embedded artificial-intelligence (AI) engines that command premium prices. Devices priced above USD 800 now generate a widening share of industry profit, even though they account for a minority of global volume. Asia-Pacific holds 56.9 % smartphone market share in 2024, yet growth vectors vary: China is now a replacement-driven arena, while India, Indonesia, and Vietnam continue to welcome large cohorts of first-time buyers. A review of recent retail-pricing and customs-duty data implies that local-currency weakness across several emerging economies is accelerating domestic assembly, keeping entry-level pricing stable despite exchange-rate volatility.

Three structural forces will shape the smartphone industry through the remainder of the decade. First, nationwide 5G coverage is extending into sparsely populated districts that never enjoyed robust 4G, enabling late adopters to leapfrog one network generation. Second, generative-AI functions real-time translation, image creation, and meeting-note summarization, are shifting from cloud reliance to handset-level processing, sparking a new specification race around neural-processing units and memory bandwidth. Third, geopolitical restrictions on advanced semiconductors are prompting brands to diversify component sourcing and redesign supply chains. The combined effect is a sector that, while mature in headline penetration, still delivers profitable niches when vendors align feature roll-outs with flexible manufacturing footprints. Product-launch calendars for 2024-2025 illustrate this adjustment: many brands are spacing flagship introductions by roughly eighteen months rather than twelve, a cadence that lengthens accessory-sales tails and improves return on research expenditure.

Key Takeaways

• By geography, Asia Pacific led with 56.9% of smartphone market share in 2024, while the Middle East & Africa region is projected to register the fastest 5.2% CAGR through 2030.
• By operating system, Android held 84.1% of 2024 revenue, whereas iOS is on track for a 4.5% CAGR from 2025-2030, the fastest among major platforms.
• By price band, the ultra-premium (≥ USD 800) category expanded at 6.2% in 2024 and remains the fastest-growing value tier through 2030.
• By technology, 5G devices captured 52.3% of shipments in 2024 and are forecast to rise at a 7.3% CAGR as legacy networks sunset.
• By form factor, the bar design dominated with 97.6% of units in 2024; foldables are forecast to post a 6.9% CAGR to 2030, creating a premium niche.