Streaming Santa? How Mr. And Mrs. Claus Are Keeping Up With The ...

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Taylor was a reluctant Santa at first. Nearly 20 years ago, when he was running a Northwest marketing firm, a buddy who’d taken on a volunteer Santa gig got sick. He asked Taylor to fill in for him.

“I thought, ‘Really? Santa?’” he recalls. “But it was for a fundraiser, and I said I’d do it.”

To this day, Taylor gets chills when he recalls walking into that hotel banquet room and having his first Santa experience.

a man dressed as Santa zooms with children
Santa Ed Taylor. His visits with children have moved from his lap to his laptop.Photograph courtesy Ed Taylor

“Everybody loves Santa,” he says. “I loved them back, I guess. A friend later told me, ‘Your Santa gene awoke that day.’ And he was right.”

For Taylor, that chance event launched a career that is, in the jolly old elf realm, kind of legendary. Taylor has led the Santa Monica, California, Christmas parade, lit the Paramount Studios Christmas tree, appeared on dozens of TV shows and commercials, and spread Christmas cheer at scores of corporate events, including a holiday kickoff at, appropriately, the headquarters of the Mattel toy company.

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