The Penny Press - Newspaper - DAWN.COM

Subscribe to notifications

Get the latest news and updates from Dawn

Not Now Allow Notifications

The Penny Press

From the Newspaper Published April 9, 2013 0 Jump to comments Join our Whatsapp Channel

THE Penny Press was most famous for its low price, a paper per penny. It was invented by Benjamin H. Day; the founder of New York’s The Sun. The Sun was the first popular penny paper and it became popular with the American public because while other papers were priced around six cents, it was only priced for a penny.

The low price made newspapers and the news available to even middle- and lower-class citizens for the first time. Labourers were able to purchase a paper and read the news. As more people began buying papers throughout the country, news and journalism became more important overall.

The heavy dependence on advertising as a major source of revenue was a main reason that the Penny Press was able to sell papers for a lower price than anyone else. Other papers relied heavily on subscriptions and daily sales.

Newspapers rely heavily on advertising as a main source of income and that is also a major reason that they are still being offered at relatively low prices today.

The changes made to newspapers during the Penny Press era set a precedent for the way newspapers operate today.

RIZWAN AFTAB Karachi

Newspaper

Email

Your Name*Recipient Email*Cancel 0

Read more

Intelligence shaping all modern conflicts

School budgets

Convention centre

Comments Closed

Branded Content

K&N’s SmartCooking Recipes: Mortadella Bread Omelette

A hearty bread omelette filled with mortadella, chicken, vegetables and melted mozzarella for a satisfying savoury bite.

Chery Master Pakistan expands nationwide 3S dealership network: 10 operational, 20 planned by 2027

The nationwide dealership network includes 8 dealerships across six major cities, with two additional dealerships launching in the coming month, expanding the network to 10 dealerships nationwide.

Cardiogen and the molecular language of cardiac renewal: A speculative exploration

This article explores Cardiogen’s molecular characteristics, theorised mechanisms of action and its possible relevance across multiple research domains.

Most Popular

01

Punjab govt to take legal action against those involved in ‘malicious campaign’ over use of official jet

02

‘I am dead … for coffee’: Israeli PM Netanyahu posts his video amid speculation about his death

03

Iran’s asymmetric warfare

04

WHAT’S THE US-ISRAELI ENDGAME IN IRAN?

05

ICC reprimands Salman Ali Agha for breaching code of conduct in Bangladesh ODI

06

National Highway and Motorway Police initiates inquiry against officials for showing leniency to TV anchor

07

Tehran reminds Modi about need to activate BRICS

08

Sindh announces public holiday on March 13

09

Why does UAE’s Fujairah port matter to the oil market?

Latest Stories

Rebuttal on purchase of luxury vehicle for Yousaf Raza Gilani from Senate budget leaves questions unanswered

Trump upset as key US partners shun call for Hormuz warship escorts

UNSC adopts resolution to renew Afghan mission for three months; all 15 members, including Pakistan, vote in favour

Let Imran’s sons see him as soon as possible: Jemima appeals to PM Shehbaz

BBC says Trump’s $10bn defamation lawsuit should be dismissed

Current account posts surplus of $479m in Feb

Opinion

The march of folly

Maleeha Lodhi Trump failed to anticipate the war’s economic repercussions and has no endgame.

16 Mar, 2026

Managing Lahore’s balance sheet

Nadeem ul Haque | Shahid Kardar

16 Mar, 2026

Cost of conflict

Huma Yusuf

Updated 16 Mar, 2026

Through defence

Raza Rashid

Updated 15 Mar, 2026

Between hedging & clarity

Muhammad Amir Rana

Editorial

16 Mar, 2026

Holding the line

PAKISTAN’S long battle against polio has recently produced encouraging signs. Data from the national eradication...

Updated 16 Mar, 2026

Power self-reliance

PAKISTAN’S transition to domestic sources of electricity is a welcome development for a country that has long been...

16 Mar, 2026

Looking for safety

AS the Middle East conflict enters its third week, the war’s most enduring victims are not those who wage it....

Updated 15 Mar, 2026

Battling hate

In the current scenario, geopolitical conflict, racial prejudice and religious bigotry all contribute to the threats Muslims face.

15 Mar, 2026

TB drugs shortage

‘CRIMINAL negligence’ is the phrase that jumps to mind when one considers the disturbing consequences of the...

Updated 14 Mar, 2026

Chinese diplomacy

THERE are signs that China is taking a more active role in trying to resolve the issue of cross-border terrorism... Dawn News English Subscribe

Global Markets: Oil Above $100

Bangladesh Win ODI Thriller, Chelsea Sanctioned & NBA Expansion Shock

Middle East: Drone Strike Disrupts Dubai Flights

How War & Military Spending Fuel Climate Crisis

Tehran Thanks Islamabad for ‘Full Solidarity’

US-Israel War On Iran

Economy Of Giving: Why SIUT Is More Than Charity

‹

War Diary Day 16: Trump losing initiative as allies reluctant, Iran defiant

›

Punjab govt to take legal action against those involved in ‘malicious campaign’ over use of official jet