This Is The Real Reason Coke Cans Are Red - Prima (UK)

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When it comes to iconic brands, Cola Cola is right up there as one of the most recognisable around thanks its distinctive red hue.

But have you ever wondered why full fat Coke cans are red?

It turns out that the colour choice isn't random – and it doesn't have anything to do with Christmas if the drinks brand's annual advert immediately popped into your head.

Nope, according to The Sun, the reason is all to do with taxes – and dates all the way back to the 1890s when the fizz was first sold.

At that time, the drink was served out of large barrels in US shops. Alcohol – which was taxed unlike soft drinks – was also stored in similar barrels, so the brand decided to paint its Coke containers red so that tax officials could easily tell them apart.

Clever, right?

Well, soon enough the colour stuck and quickly became the brand's signature shade.

Prima.co.uk spoke to Coca Cola and the brand confirmed that the story is indeed true.

So now we know.

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