TikTok Marketing: The Ultimate Guide (2022) - Later

How to Create a TikTok Marketing Strategy in 2022

If you want to be successful on TikTok, you'll need to have a strategy in place. Here's how to create one:

Step #1: Define Your TikTok Goals

Having a clear TikTok marketing strategy to reference is important for growing on the app.

But first, it's important to define your reason for using it.

Do you want to build brand awareness? Drive traffic to your website?

Take the time to set SMART goals, and build your strategy from there.

TIP: Here's a guide for creating SMART social media goals for your business.

Step #2: Experiment With Content and Find Your Niche

Once you've set your goals, you can start experimenting! And experimentation on TikTok is key.

What works on TikTok is likely to be different than what works on platforms. So, a lot of trial and error is needed.

At Later, we experimented with content for various audiences, before niching down to social media managers.

Think about who your target audience is, what content will resonate, and use trending sounds (or filters) when appropriate.

And remember to dedicate time each month looking at your analytics to see what's working, what needs tweaking, and what missed the mark.

FYI: With Later's fully integrated TikTok Analytics, you can see your account stats, post performance, and more — all in one dashboard.

Step #3: Be Consistent

We know, "be consistent" is an overused phrase, but for good reason!

In July 2021, our social team started posting every day during the week:

As you can see, after a couple weeks, we started to see the effort pay off, especially in terms of follower growth. We now have over 50K followers (and counting).

For more tips from Later's social team on creating a TikTok marketing strategy, check out this post: Later Just Hit 50K Followers on TikTok. Here's How We Did It.