Toyota 4Runner Sales Figures | GCBC - GoodCarBadCar

Toyota 4Runner

Here you will find Canadian and U.S. sales figures for the Toyota 4Runner.

Toyota 4Runner Overview

Forty years, six generations, and more than four million units sold. The Toyota 4Runner occupies a peculiar position in today’s automotive landscape: a body-on-frame SUV in a world that has largely abandoned the format for car-based crossovers. While competitors went soft, the 4Runner kept its truck bones, its transfer case, and its die-hard following.

The 4Runner launched in 1984 as a Toyota Hilux pickup with a fiberglass shell bolted over the bed. It was basically a truck wearing an SUV costume. Four decades later, the 6th generation 4Runner shares its TNGA-F platform with the Tacoma, Land Cruiser, Tundra, and Sequoia. The costume became the real thing, but Toyota never forgot what made it work: genuine capability built on a proper ladder frame.

What sets the 4Runner apart from most mid-size SUVs isn’t marketing fluff. It’s construction. While the Honda Pilot and Jeep Grand Cherokee moved to unibody platforms, the 4Runner maintains body-on-frame architecture with a solid rear axle, a real low-range transfer case, and available locking differentials. That matters when you’re three miles up a forest service road and your Spotify playlist is the least of your concerns.

Toyota builds every 4Runner at its Tahara plant in Japan, and has since the beginning. The vehicle has never been offered in right-hand drive markets, despite being Japanese-made. Americans and Canadians get them all.

Toyota 4Runner Sales Data & Trends

The 4Runner has delivered consistent sales despite competing in a shrinking segment. Traditional body-on-frame SUVs are rare, and the 4Runner’s sales reflect a dedicated buyer base rather than conquest shopping.

Peak 5th generation sales hit 144,696 units in the U.S. during 2021, when inventory shortages made any available SUV valuable and the 4Runner’s legendary reliability commanded premiums. The 2024 model year dipped to 92,156 units as production wound down for the generation change, with sales collapsing in Q4 as dealers cleared old stock before the 6th generation arrived.

The 6th generation launched in early 2025, and sales are responding. Through nine months, the new 4Runner has already moved 67,001 units in the U.S., with July 2025 alone showing a 91.2% year-over-year jump. Toyota’s hybrid option and expanded trim lineup are pulling buyers from the Jeep Wrangler and Ford Bronco.

Toyota 4Runner U.S Sales Data & Charts

U.S Monthly Sales

Year	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
2005	8,607	8,660	9,427	8,519	8,556	8,308	9,309	8,746	7,080	8,058	7,762	10,798
2006	8,512	8,613	10,800	9,406	8,888	8,647	9,346	8,302	8,020	6,242	7,415	8,895
2007	7,330	7,555	9,052	7,093	6,908	6,256	6,676	8,312	7,802	7,196	6,117	7,421
2008	5,470	4,961	5,075	4,490	4,286	2,839	3,107	4,115	2,963	3,555	3,310	3,707
2009	3,191	1,922	1,650	1,380	1,228	1,031	1,055	1,004	666	345	1,689	4,514
2010	3,006	2,973	4,108	4,200	4,240	3,426	3,814	3,833	3,577	4,197	4,062	5,095
2011	3,829	3,760	4,369	4,028	3,232	2,717	3,393	3,608	3,596	3,688	3,696	4,400
2012	2,919	3,068	4,065	3,783	4,421	4,230	4,212	4,542	4,057	4,014	4,218	5,224
2013	4,485	3,979	4,609	3,846	4,443	4,065	4,049	4,579	328	4,571	4,681	5,100
2014	3,958	4,662	7,062	6,300	7,550	5,761	6,662	7,657	5,659	6,311	7,180	8,244
2015	6,945	6,420	8,648	7,432	8,549	8,208	8,383	8,811	7,506	8,596	7,583	9,953
2016	7,496	8,476	9,599	10,135	10,352	8,410	9,581	10,191	9,058	8,537	8,628	11,489
2017	8,699	10,912	12,045	10,428	11,014	10,423	9,874	10,358	11,333	11,153	10,103	11,954
2018	9,669	10,120	11,761	9,970	11,739	11,569	12,444	12,862	12,133	12,624	11,494	13,309
2019	10,335	9,984	12,510	10,055	10,351	9,638	10,087	13,258	9,478	12,248	12,391	11,529
2020	9,342	10,912	7,818	5,284	11,742	12,330	9,310	9,860	10,229	12,940	12,416	16,869
2021	12,430	11,878	12,955	11,989	11,370	9,327	11,643	13,210	10,673	13,032	11,338	14,851
2022	13,209	11,453	10,245	13,228	11,198	7,496	7,682	10,066	8,842	11,333	8,980	7,291
2023	7,945	5,684	7,487	10,354	9,979	0	11,206	12,569	12,083	10,344	10,025	12,275
2024	10,104	10,963	12,756	11,932	11,265	9,530	7,627	9,269	5,745	2,606	299	60
2025	160	1,295	6,980	9,261	6,662	5,793	14,582	13,423	8,844	10,431	10,241	11,132
∑ = 147,641	∑ = 148,250	∑ = 173,021	∑ = 163,113	∑ = 167,973	∑ = 140,004	∑ = 164,042	∑ = 178,575	∑ = 149,672	∑ = 162,021	∑ = 153,628	∑ = 184,110

U.S Annual Sales

Year	Sales Units
2005	103,830
2006	103,086
2007	87,718
2008	47,878
2009	19,675
2010	46,531
2011	44,316
2012	48,753
2013	48,735
2014	77,006
2015	97,034
2016	111,952
2017	128,296
2018	139,694
2019	131,864
2020	129,052
2021	144,696
2022	121,023
2023	109,951
2024	92,156
2025	98,804

U.S Annual Growth

Toyota 4Runner Canada Sales Data & Charts

Canada Annual Sales

Year	Sales Units
2012	2,878
2013	3,110
2014	4,013
2015	5,736
2016	6,677
2017	7,869
2018	8,137
2019	8,230
2020	7,821
2021	8,292
2022	4,172

Canada Annual Growth

Toyota 4Runner Generations

The 4Runner’s evolution tells a story of an SUV that refused to become a crossover. Each generation refined capability without abandoning the body-on-frame formula that defines the vehicle. One quirk persists across all six generations: the power rear window that rolls down into the tailgate. Toyota engineers have protected this feature for 40 years because 4Runner buyers would riot without it.

1st Generation (1984–1989)

The original 4Runner was exactly what it looked like: a Toyota Hilux pickup with a fiberglass rear cap and folding rear seats. That removable hardtop made it the only convertible 4Runner ever built. Power came from a 2.4-liter four-cylinder producing 116 horsepower, with a 3.0-liter V6 arriving later in the generation. The part-time four-wheel-drive system used a manual transfer case, and the independent front suspension was considered advanced for the era. Toyota sold these in Japan as the Hilux Surf, a name that continued there until 2009.

2nd Generation (1990–1995)

The second generation ditched the removable roof for a fully enclosed steel body, transforming the 4Runner from a truck variant into a proper SUV. This generation introduced the swing-out rear spare tire carrier and the wraparound rear quarter window that became a 4Runner signature. Engine options included a 2.4-liter four-cylinder and a 3.0-liter V6 producing 150 horsepower. The interior finally felt like a passenger vehicle rather than a work truck.

3rd Generation (1996–2002)

The third generation moved the 4Runner onto the Toyota Prado platform and established the reliability reputation that persists today. Many 3rd generation 4Runners have crossed 300,000 miles with minimal major repairs. The 3.4-liter V6 produced 183 horsepower and earned a devoted following. Toyota added Multi-Terrain Select and an optional limited-slip rear differential. This generation also shared parts with the first-generation Tacoma pickup.

4th Generation (2003–2009)

The fourth generation 4Runner stands alone in the model’s history: it’s the only one ever offered with a V8 engine. The 4.7-liter 2UZ-FE from the Tundra produced 270 horsepower and 330 lb-ft of torque, giving the 4Runner legitimate towing capability and effortless highway cruising. The V6 remained available with 245 horsepower. Toyota added Downhill Assist Control, Hill-Start Assist, and an optional X-REAS sport suspension. This generation also saw the 4Runner grow significantly in size and move upmarket in price and features.

5th Generation (2010–2024)

The fifth generation holds the record for the longest production run in 4Runner history: fifteen years without a full redesign. Toyota built it on the platform shared with the FJ Cruiser and J150 Prado. The 4.0-liter V6 produced 270 horsepower and remained the sole engine through the entire run, paired with a five-speed automatic transmission. The V8 disappeared, never to return.

Toyota introduced the TRD Pro trim in 2015, featuring Bilstein shocks, unique wheels, and exclusive colors that changed annually: Inferno Orange in 2015, Quicksand in 2016, Cement in 2017, all the way through Terra in 2024. The TRD Pro transformed the 4Runner’s image from reliable family hauler to serious off-road machine and commanded strong resale values.

By 2024, the 5th generation was ancient by automotive standards. It still used a five-speed automatic when competitors offered eight, nine, and ten-speed units. The interior dated to 2014. None of that mattered to 4Runner buyers, who valued the proven mechanicals over infotainment upgrades. Toyota sold nearly 120,000 units in 2023, fifteen years into the generation’s life.

6th Generation (2025–Present)

Toyota revealed the 6th generation 4Runner in April 2024 and began deliveries in early 2025. The wait was worth it.

The new 4Runner rides on Toyota’s TNGA-F global truck platform, shared with the Tacoma, Land Cruiser, Tundra, and Sequoia. High-strength steel construction with blanking and laser welds increases rigidity over the 5th generation, while aluminum body panels reduce weight. The solid rear axle remains, but now rides on a multilink suspension that improves on-road manners without sacrificing capability.

For the first time in 4Runner history, Toyota offers a hybrid powertrain. The i-FORCE MAX system pairs a 2.4-liter turbocharged four-cylinder with a 48-horsepower electric motor for combined output of 326 horsepower and 465 lb-ft of torque. That torque figure embarrasses the old V6’s 278 lb-ft and transforms the 4Runner’s character. The standard i-FORCE engine uses the same 2.4-liter turbo without electric assist, producing 278 horsepower and 317 lb-ft. Both engines pair with an eight-speed automatic transmission.

Toyota expanded the trim lineup to nine grades: SR5, TRD Sport, TRD Sport Premium, TRD Off-Road, TRD Off-Road Premium, Limited, TRD Pro, Trailhunter, and Platinum. The Trailhunter trim is entirely new, positioned as a factory-ready overlanding rig with a low-profile roof-mounted air intake, steel skid plates, and specialized recovery points. The Platinum grade adds luxury features that put the 4Runner in striking distance of the Lexus GX.

Off-road capability improves across the board. The TRD Pro and Trailhunter get a disconnecting front anti-roll bar for increased suspension articulation, available as an option on TRD Off-Road trims. Multi-Terrain Select now works in both 4WD-High and 4WD-Low modes. CRAWL Control handles low-speed off-road driving. The electronic locking rear differential splits power 50/50 when traction gets scarce.

Towing capacity increases to 6,000 pounds across the lineup. The optional third-row seat returns, though it’s limited to non-hybrid trims due to battery placement.

Pricing starts at $40,770 for the SR5 before destination charges. The hybrid powertrain commands a premium but delivers meaningful fuel economy improvements over the old naturally aspirated V6. Toyota’s hybrid battery carries a 10-year/150,000-mile warranty.

The 6th generation 4Runner finally brings modern technology to a nameplate that had resisted it. Whether that’s progress or compromise depends on your perspective. Either way, the body-on-frame construction, the real four-wheel-drive system, and the roll-down rear window remain. The bones are still truck bones.