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Who we are

glassCanopy is a San Francisco marketing agency. We market hard-to-describe products to hard-to-find audiences. Specializing in technology, startups, and marketing to doctors. Since 2001, glassCanopy’s startup clients have combined their technology prowess and our marketing savvy to return nearly $2 billion to investors and founders.

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Why we wrote this

We love our jobs (most of the time) and enjoy sharing our knowledge and expertise. For years we’ve held internal “teach-me” sessions on various subjects and finally decided to open them up to the world. If we get a new client or two, that would be okay too. Please re-share or get in touch if you find something useful, objectionable, or just plain wrong!

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• Account-Based Marketing (ABM)
• Analysis and Optimization
• Analytics and Tracking
• B2B Campaign Design
• B2B Marketing Mistakes
• Blog
• Blogging
• Content Marketing
• Copywriting
• Email Marketing
• Enterprise Marketing
• Jobs
• Lead Nurture
• Marketing Automation
• Marketing Cybersecurity
• Marketing Enterprise Software
• Marketing for B2B
• Marketing IT Infrastructure
• Marketing to Doctors
• Marketing to Hospitals
• Other
• Part1
• Pay-Per-Click (PPC)
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Social Media
• Targeting and Retargeting

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Sample eBooks for marketing to doctors and hospitals

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Sample ebooks for cybersecurity marketing

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Sample ebooks for marketing SaaS and enterprise software

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Sample eBooks

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Marketing Cybersecurity: A How-To Guide

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How to Market AI to the Enterprise

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Marketing to Doctors: A How-To Guide for Marketing Executives of All Levels

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Marketing Software to the Enterprise

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Cybersecurity Marketing Stats & Trends Report

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The 7 Deadly Sins of Niche Marketing

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The Complete Guide to Marketing to Healthcare Providers

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HCP Marketing is Finally Going Digital: Stats & Trends

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B2B Content Marketing: A How-To Guide

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