Twitch Sparks Backlash From Streamers After New Ad Option ... - Dexerto

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Twitch changing adds with new option

I'm very confused – Most of us care about the impact of ads rather than how we can earn more ad revenue. I personally don't even run ads because it's not worth it. Pre-rolls are the ones that are too interruptive and restricting discoverability. pic.twitter.com/mmZuvQ8Zlw

— Cadaea (@sophiekeen) August 2, 2021

“I’m very confused – Most of us care about the impact of ads rather than how we can earn more ad revenue. I personally don’t even run ads because it’s not worth it,” streamer Cadaea wrote. “Pre-rolls are the ones that are too interruptive and restrict discoverability.”

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Read More: Asmongold calls WoW community “trash” compared to FFXIV fans

Attached, she included a photo from the FAQ stating that Stream Display Ads are being implemented to be less interruptive.

Others shared similar concerns. “I know many streamers would like the update on the pre-rolls especially since the bounce rate is so incredibly high,” Twitch affiliate BenGSimon wrote.

Hey BenGSimon, SDAs won't contribute to pre-roll time at launch. If you have feedback on this feature please let us know on UserVoice! 📣 https://t.co/Dbo9vbyb5b

— Twitch Support (@TwitchSupport) August 2, 2021

“SDAs won’t contribute to pre-roll time at launch. If you have feedback on this feature please let us know on UserVoice!” Twitch quickly responded.

Read More: Twitch just banned that Salem stop sign stream where nobody stops

Backlash

Elsewhere, some streamers found the addition of SDAs a poor one. “So you still run pre-roll ads and now have figured out another way to add more ads?” UnfluffyBunny commented.

Twitch faces backlash for putting ads when you pause streams

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“If you said this replaces pre-roll ads or other ads I would be like yes twitch a step in the right direction but no you are just finding another way to add more ads so you make more money!”

So you still run pre-role ads and now have figured out another way to add more adds? If you said this replaces pre-role ads or other ads I would be like yes twitch a step in the right direction but no you are just finding another way to add more ads so you make more money!

— Jonathan (@UnfluffyBunny_) August 2, 2021

It does seem like Twitch isn’t exactly opposed to having SDAs replace pre-rolls in some capacity in the future, but obviously the fact it doesn’t outright has some users on the platform shaking their heads and fists.

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Hopefully, SDAs can end up applying to pre-rolls in the future as the consensus among viewers and streamers seems to be that they’re the biggest issue ad-wise.

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