Uber Eats Pitches 'Uber Don't Eats' In Absurdly Funny Super Bowl ...

Brand recognition is a hallmark goal of any marketing team, but when you want to expand what your name means to people, it can sometimes prove difficult. Take Uber Eats. The name is pretty clear – eat.

With the brand now expanding its offering beyond food, the delivery service’s new Super Bowl ads humorously pokes fun at why it may take some getting used to for consumers. Well, at least the Hollywood crowd.

Leading up to the 2022 Super Bowl, Uber Eats has tapped Gwyneth Paltrow, Jennifer Coolidge, and Trevor Noah to try out its latest product offerings, which it has described as “don’t-eats”.

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Though none of the stars seems to quite get the message in the funny one-minute spot created by Special US and Special Australia, following a teaser released last week.

Paltrow receives one of her infamous Goop vagina candles in an Uber Eats delivery.

“This candle tastes funny,” Paltrow says as she takes a large bite. “Not bad, but funny.”

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With each star, the absurd hilarity goes on.

https://www.youtube.com/watch?v=Ri-rXPw5Cnk

This is that rare combo of being a good ad that also made me want to throw up https://t.co/rdtPVz2F49

— John-Michael  (@John_Mike_) February 8, 2022

Credits

Client: UBER EATS Chief Marketing Officer: Thomas Ranese Global Head of Brand: Shivram Vaideswaran Head of Marketing, US & CAN: Georgie Jeffreys Global Executive Creative Director: Danielle Hawley Global Creative Director: École Weinstein Global Creative Director: Natalie Purbrick Global Head of Social and Influencers: Suzanne Lindbergh Director of Global Production Carey Head Creative Producer: Alexis Bley Creative Producer: Emily Senecal Head of Business Affairs: Rashad Suarez Brand and Campaigns Lead, US & CAN: Meredith Savatsky Senior Marketing Manager: Liza Keller Senior Marketing Manager: Stephanie Laurin Senior Consumer Communications Manager: Lexi Levin Mitchel Brand Media Lead: Gracie Childress

Agency : SPECIAL US

Executive Creative Director: Dave Horton Executive Creative Director: Matthew Woodhams-Roberts Associate Creative Director: Alyssa Cavanaugh Associate Creative Director: Ryan Siepert Associate Creative Director, Design: Alex Lumain Copywriter: Jon Marshall Art Director: Kris Wixom Founding Partner US / Head of Strategy: Kelsey Hodgkin Strategy Director: Janet Shih Account Director: Caitlin Miller Account Director: Lindsay Friedgood Account Executive: Molly Dyer Head of Production: Esther Perls Executive Producer: Joe Calabrese Senior Producer: Chelsea Larner Producer: Chloe Seitz Head of Business Affairs: LaTanya Ware

Agency: SPECIAL AUSTRALIA

CEO: Cade Heyde CEO: Lindsay Evans CCO: Tom Martin CCO: Julian Schreiber Creative (social): Shaun McFarlane Creative (social): Janice Ko Social Lead: Lachlan Stewart

Media: MEDIACOM

Production : GIFTED YOUTH Director: Jake Szymanski Director of Photography: Ken Seng Executive Producer: Josh Morse Producer: Stephan Mohammed

Edit :: THE DEN :60 Editor: Katie Cali Editor: Christjan Jordan Senior Cutting Asst: Nic Watkins Senior Cutting Asst: James Bird EP: Jennifer Mersis Senior Producer: Jessica Mann

:30 Editor: Christjan Jordan Senior Cutting Asst: Nic Watkins Senior Cutting Asst: James Bird EP: Jennifer Mersis Senior Producer: Jessica Mann

VFX :: MOVING PICTURE COMPANY Creative Director: Claus Hansen Flame Lead: Claus Hansen Executive Producer: Karena Ajamian Producer: Mike Heil

Color :: MOVING PICTURE COMPANY Colorist: Dimitri Zola Executive Producer: Meghan Lang Producer: Phoebe Torsilieri

Sound + Mix :: ELEVEN SOUND Mix / Sound Design: Jordan Meltzer Asst Mixers: Andrew Smith & Marco Tornillo Executive Producer: Melissa Elston