Vlad And Niki - Wikipedia

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Appearance move to sidebar hide From Wikipedia, the free encyclopedia YouTube channel operated by Vashketov siblings
This biography of a living person needs additional citations for verification. Please help by adding reliable sources. Contentious material about living persons that is unsourced or poorly sourced must be removed immediately from the article and its talk page, especially if potentially libelous.Find sources: "Vlad and Niki" – news · newspapers · books · scholar · JSTOR (October 2025) (Learn how and when to remove this message)
Vlad and Niki
BornVladislav "Vlad" Vashketov (2013-02-26) February 26, 2013 (age 12)Miami, Florida, U.S.Nikita "Niki" Vashketov (2015-06-04) June 4, 2015 (age 10)Miami, Florida, U.S.Christian "Chris" Vashketov (2019-09-11) September 11, 2019 (age 6)Florida, U.S.Alice Vashketova (2022-01-01) January 1, 2022 (age 3)Florida, U.S.Miami, Florida, United States
Parents
  • Sergey Vashketov (father)
  • Victoria Vashketova (mother)
YouTube information
Channel
  • Vlad and Niki
Years active2018–present
Genres
  • Toy unboxing
  • Vlogging
Subscribers147 million
Views110 billion
Last updated: 21 May 2025

Vlad and Niki is a YouTube channel featuring Russian born siblings Vladislav "Vlad" Vashketov (born February 26, 2013), Nikita "Niki" Vashketov (born June 4, 2015), Christian "Chris" Vashketov (born September 11, 2019), and Alice Vashketova (born January 1, 2022). Sergey Vashketov and Victoria Vashketova,[1][2] emigrated from Moscow, Russia[3] and run 21 YouTube channels in 18 languages. The kids reside in Miami and occasionally in Dubai.[3] Vlad & Niki is the 7th most-viewed and 5th most-subscribed in the world.[4]

Parent career

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Vlad and Niki's parents, Sergey and Victoria, each had different careers. Sergey worked in sales, while Victoria was a homemaker and a former gymnast.

History

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Vlad and Nikita started their YouTube channel on April 23, 2018, prompting their father to quit his sales job to help with brands and licensing based on "Vlad Crazyshow" (stylized as "Joker").[5] Their videos include roleplays, vlogging, and advertising.[6] The channel signed a representation deal with Haven Global, an Australian-based licensing agency, to develop new content, consumer products, and licenses for mobile apps under their brand.[1][7] They also signed a deal with Playmates Toys, a Hong Kong–based manufacturer, to produce toys under their brand.[8] In 2019, the brothers were judged to be the YouTubers making the most money per video at an estimated US$312,000 per video.[9] As of November 11, 2025, they had 147 million subscribers.

References

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  1. ^ a b "Kidfluencers Vlad and Nikita Tap Haven for Representation". www.licenseglobal.com. 14 February 2017. Archived from the original on 5 December 2021. Retrieved 29 January 2020.
  2. ^ Vashketova, Victoria. "Victoria Vashketova (@vsv_viki) • Instagram photos and videos". Instagram. Retrieved 29 January 2020.
  3. ^ a b Carpenter, Tierra (18 June 2021). "Meet VLAD & NIKI– 6 and 8-year-old brothers who star as some of the HIGHEST PAID "Youtubers"". WISH-TV. Archived from the original on 10 March 2022. Retrieved 5 April 2022.
  4. ^ "Top 50 YouTubers sorted by SB Score". socialblade.com. Retrieved 5 April 2022.
  5. ^ Luce, Ivan De; Gray, Julia (4 June 2021). "Vlad and Niki are two of YouTube's biggest child stars — meet the firm powering their rise in the creator economy". The Business of Business. Archived from the original on 9 March 2022. Retrieved 30 March 2022.
  6. ^ Leskin, Paige; Haasch, Palmer (26 January 2021). "From PewDiePie to Shane Dawson, these are the 26 most popular YouTube stars in the world". Business Insider. Archived from the original on 11 July 2022. Retrieved 29 January 2020.
  7. ^ Tuchow, Ryan (18 October 2019). "Deals You Missed: Nickelodeon, Disney, Haven". kidscreen.com. Archived from the original on 27 September 2021. Retrieved 29 January 2020.
  8. ^ "Playmates Toys Named Master Toy Merchandiser for 'Vlad & Niki'". www.licenseglobal.com. 14 September 2020. Archived from the original on 25 February 2021. Retrieved 26 February 2022.
  9. ^ Massey, Jake (6 March 2020). "Highest Earning YouTubers Per Video Are Brothers Aged Four And Six". LADbible Group. Archived from the original on 5 December 2021. Retrieved 25 September 2020.
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