Wendy's Latest 'Rick And Morty' Crossover Opens Portal To Uber Eats

Home » Where Is The Rick And Morty Wendy's » Wendy's Latest 'Rick And Morty' Crossover Opens Portal To Uber Eats

Maybe your like

Skip to main content Don't miss tomorrow's marketing industry news

Let Marketing Dive's free newsletter keep you informed, straight from your inbox.

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Informa Tech Target Logo Informa TechTarget |
  • CX Dive
  • Retail Dive
  • Social Media Today
Explore our brands Informa Tech Target Brands An Informa TechTarget Publication Search search close search
  • Brand Strategy
  • Mobile
  • Creative
  • Social Media
  • Video
  • Agencies
  • Data/Analytics
  • Influencer Marketing
  • Ad Tech
  • CMO Corner
An article from site logo Dive Brief Wendy’s latest ‘Rick and Morty’ crossover opens portal to Uber Eats Published Sept. 6, 2022 Peter Adams's headshot Peter Adams Senior Reporter
  • Share this article Share
    • Copy link Copy link
    • Email this page Email
    • Post to LinkedIn LinkedIn
    • Post on X X/Twitter
    • Share on Facebook Facebook
    • Print this page Print
  • License this article License
  • Set preferred source Add us on Google
A green co-branded Wendy's and 'Rick and Morty' logo and Uber Eats bag flank cartoon versions of new sandwiches and drinks from the restaurant chain.
Permission granted by Wendy's

Dive Brief:

  • Wendy’s is re-upping its partnership with “Rick and Morty” as the Adult Swim series enters its sixth season, according to news shared in an email with Marketing Dive.
  • The tie-up this year incorporates an Uber Eats component where the delivery app will feature a special “Morty’s” menu promoting combo meals inspired by the sci-fi comedy starting Sept. 7. Those who order the offerings enter to win exclusive merchandise, including hoodies, sweatpants and bucket hats.
  • Wendy’s is also bringing back themed Coca-Cola Freestyle flavors as it looks to strengthen a connection to an animated show that’s proved enduringly popular with young consumers and a rich source for online memes.

Dive Insight:

Wendy’s is crossing over into the “Rick and Morty” universe for the third year running to strengthen delivery channels and promote orders that draw on the sci-fi comedy’s expansive world. Along with the Uber Eats and Coca-Cola Freestyle elements, the quick-service restaurant (QSR) has again worked with Adult Swim on video ads that winkingly acknowledge their collaboration.

In an ad that went live Sept. 4, Morty — a mumbly, awkward teenager — walks into his garage only to find his mad-scientist grandfather, Rick, and parents have seemingly been turned into anthropomorphic Wendy’s menu items (a reference to a well-known episode of the show). His family then dresses him up in a costume that resembles the chain’s new French Toast Sticks before the real Rick barges in and chastises Morty for getting “tricked into doing a commercial.” The original “Rick and Morty” team-up was centered around a breakfast menu introduced just prior to the pandemic.

Choose Wisely, Morty @wendys #ad pic.twitter.com/9XDFNV3SZM

— Rick and Morty (@RickandMorty) September 4, 2022

Delivery continues to be a focus of Wendy’s work with “Rick and Morty,” speaking to how online and mobile ordering have become must-haves for QSRs during the COVID-19 period. Last year, the brand deployed a Morty’smobile vehicle — a car outfitted with a screaming life-sized Morty’s figure — to market a Hot & Crispy Fries offering around the Adult Swim Festival.

The Morty’s character, which adorns a dead-eyed Morty in Wendy’s classic red pigtails, is a co-branded mascot the chain frequently adopts for its “Rick and Morty” campaigns. In 2021, it served as the basis for a pop-up drive-thru diner serving a special Pickle Rick Frosty and Coca-Cola Freestyle flavors. Portal Time Lemon Lime is returning this year, while Wendy’s is adding a Froopyland Froopunch option to the Freestyle dispenser machines in its store locations and via its app nationwide.

Through Sept. 11, Uber Eats users can also purchase a Hot Honey NOT Birdperson Combo that includes a custom chicken sandwich, fries and drink and a Riggity Riggity Wrecked Combo of a quarter-pounder, fries and drink. Limited-run menu items inspired by pop culture or celebrity orders have become a widespread tactic used by QSRs courting different fanbases, particularly those largely composed of Gen Z and millennial consumers. Developing branded menus and landing pages that accommodate the concept could be a way for Uber to secure more advertising spend amid a push to diversify revenue and grow its commerce bets.

Wendy’s is among the many businesses that have felt the pinch of inflation, which has diminished some of the value proposition for typically cheap fast food. The company missed Wall Street’s targets on U.S. same-store sales, a key metric of health for QSRs, in its most recent earnings report. “Rick and Morty” could buoy some of the brand’s share of the cultural conversation and evolve into a long-term partner. The show’s creators recently said “Rick and Morty” is on track to release a new season every year.

Recommended Reading

  • Wendy's U.S. sales disappoint as inflation curbs customer traffic offsite link Reuters
  • ‘Rick and Morty’ Could Go on ‘Forever,’ Say Justin Roiland and Dan Harmon: ‘We’ll Be Doing a Season a Year Now’ offsite link The Wrap
  • Set preferred source Add us on Google
  • Share this article Share
    • Copy link Copy link
    • Email this page Email
    • Post to LinkedIn LinkedIn
    • Post on X X/Twitter
    • Share on Facebook Facebook
    • Print this page Print
  • License this article purchase licensing rights
Filed Under: Brand Strategy, Mobile, Social Media, Video

Marketing Dive news delivered to your inbox

Get the free daily newsletter read by industry experts

Email:
  • Select Newsletter: Daily Dive M-F
  • Select Newsletter: Mobile Weekly Every Thursday
  • Select Newsletter: Agencies Weekly Every Monday
  • Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Sign up A valid email address is required. Please select at least one newsletter. Daily Dive newsletter example

Editors' picks

  • A group of presenters appear on stage for Amazon's first upfront presentation in 2024.
    Image attribution tooltip Slaven Vlasic via Getty Images Image attribution tooltip
    Deep Dive

    5 years of media evolution provide few answers to brands’ chaotic 2025

    Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy investment decisions.

    By Peter Adams and Julia Himmel • May 6, 2025
  • A bottle of Captain Morgan is poured over a lime-green backdrop from a bird's eye view
    Image attribution tooltip Permission granted by Captain Morgan Image attribution tooltip

    Marketers are moving at the speed of culture — but can they define it?

    Culture has become a central part of brand strategy for companies like Diageo even as definitions remain fuzzy, executives said at an event on April 2.

    By Peter Adams • April 3, 2025

Get the free newsletter

Subscribe to Marketing Dive for top news, trends & analysis

Email:
  • Select Newsletter: Daily Dive M-F
  • Select Newsletter: Mobile Weekly Every Thursday
  • Select Newsletter: Agencies Weekly Every Monday
  • Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Sign up A valid email address is required. Please select at least one newsletter.

Most Popular

  1. Illustration of a crowded football stadium where fans on both sides cheer toward a giant central screen showing a cartoon bear floating in clouds, holding a soda and kicking a football. The scene uses a purple and red color palette, with yard lines on the field and enthusiastic spectators raising foam fingers, snacks, and pom-poms. Super Bowl 2026: Viewership, engagement and ads analysis
  2. Jon Hamm, Bown Yang and Scarlett Johansson ride a jet ski in Ritz’s star-studded Super Bowl LX campaign Deep Dive ‘Don Draper is rolling over in his grave’: Super Bowl 60 ads play it safe
  3. Lady Gaga appears in Rocket's teaser for its Super Bowl ad Why Rocket’s Redfin is kicking off a $1M home giveaway at the Super Bowl
  4. A man with long hair wearing a denim vest with a short-sleeve button-up shirt with a print of chilis and tacos holds a bottle of Ortega sauce as if to drink it. Ortega goes for younger consumers with brand refresh

Library resources

  • studioID resource icon Infographic Why Marketers Should Start Using Agentic AI Custom content for Supermetrics
  • studioID resource icon Infographic Why Marketers Should Start Using Agentic AI Custom content for Supermetrics
  • studioID resource icon Playbook How to drive brand presence with organic social in 2026 Custom content for Sociallyin
View all

Company Announcements

View all | Post a press release

What We're Reading

  • Ad Age ChatGPT starts serving ads, drawing early interest from major agencies offsite link
  • CNBC Coca-Cola shares fall 3% after company forecasts modest growth amid demand concerns offsite link
  • The Wall Street Journal Spotify Shares Jump on Strong Earnings, Subscriber Growth offsite link
View all

Events

View all | Promote an event

Industry Intel

  • Hot Takes: 2026 Email Marketing Predictions Webinar - on demand • Provided by Sinch Mailjet
  • Master the Art of Driving Webinar Registration and Attendance Webinar - on demand • Provided by ON24
  • Hit Subscribe: How Creative Subscriptions Are Changing the Marketing Game Webinar - on demand • Provided by Design Pickle

Marketing Dive news delivered to your inbox

Get the free daily newsletter read by industry experts

Email:
  • Select Newsletter: Daily Dive M-F
  • Select Newsletter: Mobile Weekly Every Thursday
  • Select Newsletter: Agencies Weekly Every Monday
  • Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Sign up A valid email address is required. Please select at least one newsletter. Daily Dive newsletter example

Company Announcements

View all | Post a press release Location3 Appoints Michele Crowley as Chief Growth & Strategy Officer From Location3 January 21, 2026 Location3 logo PGM Solutions Launches People Factors, Built on a Persistent ID for Long-Term Consumer Underst… From PGM Solutions January 28, 2026 PGM Solutions logo Skai Data Reveals Record 33% Surge in Retail Media Ad Spend as AI Reshapes Shopping Behavior From Skai January 27, 2026 Skai logo STRATACACHE POWERS IN-STORE RETAIL MEDIA FOR ICELAND AND THE FOOD WAREHOUSE From STRATACACHE January 22, 2026 STRATACACHE logo Editors' picks
  • A group of presenters appear on stage for Amazon's first upfront presentation in 2024.
    Image attribution tooltip Slaven Vlasic via Getty Images Image attribution tooltip
    Deep Dive

    5 years of media evolution provide few answers to brands’ chaotic 2025

    Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy investment decisions.

    By Peter Adams and Julia Himmel • May 6, 2025
  • A bottle of Captain Morgan is poured over a lime-green backdrop from a bird's eye view
    Image attribution tooltip Permission granted by Captain Morgan Image attribution tooltip

    Marketers are moving at the speed of culture — but can they define it?

    Culture has become a central part of brand strategy for companies like Diageo even as definitions remain fuzzy, executives said at an event on April 2.

    By Peter Adams • April 3, 2025
Latest in Brand Strategy
  • Kevin Durant for CeraVe CeraVe dubs NBA’s Durant its ‘Face of Legs’ in social-first campaign By Peter Adams
  • Dove out-of-home ads Dove lets Redditors do the talking in transparency-focused campaign By Sara Karlovitch
  • The outside of an Ulta Beauty store. Ulta Beauty taps women athletes for marketing push By Tatiana Walk-Morris
  • Jon Hamm, Bown Yang and Scarlett Johansson ride a jet ski in Ritz’s star-studded Super Bowl LX campaign ‘Don Draper is rolling over in his grave’: Super Bowl 60 ads play it safe By Peter Adams and Chris Kelly
Informa TechTarget This website is owned and operated by Informa TechTarget, a global network that informs, influences and connects the world's technology buyers and sellers. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved. An Informa PLC company. Privacy policy | Terms of use | Take down policy | Cookie Preferences / Do Not Sell close menu Search search
  • Home
  • Topics down arrow
    • Brand Strategy
    • Mobile
    • Creative
    • Social Media
    • Video
    • Agencies
    • Data/Analytics
    • Influencer Marketing
    • Ad Tech
    • CMO Corner
  • Deep Dive
  • Library
  • Events
  • Press Releases

Get Marketing Dive in your inbox

The free newsletter covering the top industry headlines

Email:
  • Select Newsletter: Daily Dive M-F
  • Select Newsletter: Mobile Weekly Every Thursday
  • Select Newsletter: Agencies Weekly Every Monday
  • Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.
Sign up A valid email address is required. Please select at least one newsletter.

Tag » Where Is The Rick And Morty Wendy's