What Is Framing Effect In Psychology? - The Hindu

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What is Framing effect in Psychology?

Published - August 23, 2017 12:15 am IST

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This is a cognitive bias where people react in different ways to the same choice depending on the way it is presented to them. For instance, depending on whether a positive or negative spin is given to a particular choice, people’s reaction to it might differ accordingly. Thus, framing can play a crucial role in influencing people’s everyday decisions. Israeli-American behavioural psychologists Daniel Kahneman and Amos Tversky published their pioneering research about the framing effect in 1981. Many have argued that policymakers can exert a positive influence on people’s decisions by framing the choices they face in an appropriate manner.

Published - August 23, 2017 12:15 am IST

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