What Is The Google Map Pack And Why Is It Important?

Before we go into the details of how to get in the Google Maps Pack, you must first realize the “why.” It is important to note that Search Engine Results Pages (SERPs) containing a local pack often get the majority of clicks. The local 3-Pack specifically gets 44-61%* of the total clicks.

Now let’s tackle the main reasons why your business should rank in the Google Map Pack as part of your digital marketing strategy.

1. Superb Positioning

First, and foremost, Google 3-Pack holds the number 1 position in 93% of all Google searches. This means the 3-Pack can position your business as one of the most relevant in the eyes of customers.

The 3-Pack gives online searchers a quick glance of your business. This is important considering people’s short attention span. Consumers tend to gravitate towards businesses they can easily find online.

They also consider what other people have to say about your business.

The 3-Pack massively helps improve your brand’s online visibility. If your business appears on the 3-Pack, it means people always see you on Page 1 of Google.

2. Influences Buying Decisions

The next reason to get into the Google 3-Pack is it helps influence consumers’ buying decisions. Studies show that close to 80% of local searches via mobile devices translate to direct purchases. These purchases take place within the next 24 hours after the online search.

Thus, if people see your business in the Maps Pack, you can expect the number of phone calls you receive to increase. The more phone calls you get, the more sales you can generate.

The great thing about the 3-Pack is they make things easier for customers. The pack comes with a click-to-call feature. This feature allows online searchers to call your business with only one click of the click-to-call button.

Studies show that 70% of mobile searchers use this button to get in touch with businesses. Moreover, they can click your business name to find out more details about your company.

Furthermore, one click of your business’ image leads to a map. This gives customers an idea of how close they are from your location.

In addition, you can also put links to your social media platforms. If you have a Facebook account, you can provide a link in your entry. Customers can simply click on the Facebook icon that redirects them to your company’s Facebook account.

3. Get the Reviews Out

Another big reason to go for Google Maps Pack is the chance to showcase customer reviews. Once online searchers click your 3-Pack entry, Google gives them a summary of your customer reviews.

At first glance, they can already see your business’ overall ratings. They can also skim through every review by simply scrolling down.

Keep in mind, however, that you need to work on your reviews. The more positive reviews your business have, the higher your chances of ranking in the 3-Pack.