What Is The Use Of Giving Apple Stickers To IPhone And Mac Products ...

When buying iPhone, iPad, Mac computers and Apple-related products, most people will be curious, why Apple always presents two additional Apple Logo stickers? Many consumers still don’t know the effect of giving Apple stickers. This article is here to uncover the origin and intention behind the stickers in the iPhone box or the Apple stickers presented by Mac computers and accessories. In fact, this can be regarded as a traditional method of Apple’s brand promotion.

After buying an iPhone out of the box, you will find that two Apple logo stickers will be presented in the iPhone carton. Some people are curious about how to stick the Apple stickers and can the Apple stickers be attached to the phone case? There were a lot of questions about Apple stickers in an instant. IPhone users will also be curious about why there are more Apple stickers on the back of the iPhone, or even the stickers are oversized, not suitable for pasting on the back or on the phone case. Even if it looks stupid, why do you want to send more? These stickers? In fact, this is a story. Let me show you the reason why Apple stickers were originally given.

Apple gives away the origin of Apple stickers

In fact, the original reason why Apple gave Logo stickers was because in the 1970s, street art in Europe and the United States was very popular in the form of “sticker art” and “graffiti”. Stickers and graffiti could be used to express their beliefs and convey their personalities and preferences.

With the continuous increase of graffiti artists, all kinds of stickers began to appear, and the stickers began to become bigger and richer in color. It was not until the 1980s that the sticker culture spread to North America and the stickers turned to entertaining. Children began to use collections. The book collects all kinds of stickers, and even skateboard brands will give away fashion stickers with the magazine. In the end, the sticker culture becomes independent from the graffiti culture.

For example, Disney will give away stickers to alleviate children’s anxiety when queuing. In American TV shows or European and American movies, teenagers will be seen putting all kinds of stickers on Apple laptops, mainly to show their own things and convey their personality through stickers. And preferences.

When Apple was on the verge of bankruptcy and was preparing to turn over in the 1990s, it had already noticed the popularity of “sticker culture” and hoped that the “Apple Stickers” could bring free publicity benefits to the Apple brand. Jobs asked Rob Janoff as a designer in 1977. The rainbow Apple Logo is designed to show humanity, uniqueness, and attract students. At the same time, the “Apple Sticker” appears in the Apple II computer package for the first time. It was originally a colorful Apple Logo with the word Apple Computer printed underneath.

Due to the huge size of the early Apple computers, it is very suitable for pasting Apple stickers on the corners of the fuselage, so that others can see at a glance that you are using an Apple computer. For loyal Apple fans, Apple stickers also belong to the Apple brand belief. symbol of.

Apple sticker Apple IIE 2E A2S2064 display (picture source: worthpoint)

Now that several years have passed, Apple still maintains the traditional habit of giving “Apple stickers”. This method has never been done by other technology companies such as Microsoft or Google, and it can be regarded as Apple’s most unique marketing method.

Until later, after Apple changed the Logo to white, the stickers that came with the current iPhone, iPad, MacBook and Apple accessories also began to appear in black or white Apple stickers.

Until 2021, there will be new changes to the Apple stickers presented by the M1 iMac. Depending on the color of the iMac, the package will also include two corresponding shades of Apple stickers.

As for how to stick the Apple sticker? Where can I post it? In fact, Apple does not limit where the stickers can be attached, but many users will want to paste Apple Logo stickers on helmets, Windows laptops, suitcases, motorcycles or 3C products, and some people will directly paste Apple stickers on their PCs. On the host computer or car, disguise as if you are driving an Apple Car.

Apple sends Logo stickers for the purpose

In fact, Apple was just a niche brand before the iPod and iPhone became popular. The original purpose of sending Apple Logo stickers was to hope that users “can advertise for the Apple brand for free”, while also consolidating brand loyalty and strengthening Apple’s fan base. At the same time, Apple Stickers can be shown off like others just like medals of honor.

When others see that your product has the Apple logo affixed, it will not only deepen their impression of Apple, but also make them curious. How useful are Apple products? Therefore, giving “Apple stickers” on the other hand can be regarded as Apple’s method of expanding Apple’s brand awareness from a psychological point of view. Up to now, Apple stickers can be said to be indispensable.

Strictly speaking, “Apple Stickers” can be considered as Apple’s early thoughtful business strategy, and the cost of the stickers is very low. After opening the box, users can get the Apple stickers and stick them where they like, and tell others clearly what we are using. It is an Apple product, and it also means supporting the brand.

Up to now, most people have the impression that Apple products are professional, culturally necessary, designer-only, and boutique-level. Although the price is high, every consumer who buys will always think that the price is worth it.

Until now, you can also find that Apple’s advertisements will not show off the Apple Logo from beginning to end, let alone show off the battery or memory size. Instead, they will use advertisements to convey that using Apple products can solve the problems you face in life. Various problems.

Everyone already knows that there is an Apple brand. The main reason is that after the iPhone has successfully changed the habits of consumers around the world, it has also begun to allow more people around the world to have access to products such as iMac, MacBook, iPod touch, Apple Watch, AirPods, and so on. It doesn’t seem to make much sense to give Apple stickers now. Apple still maintains Jobs’ original concept at the time, and the actual Apple stickers still have a certain influence.

This is why, everything Apple does is actually decided after careful consideration.

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