When That Cold Brew Hits | Know Your Meme

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About

When That Cold Brew Hits refers to parodies of an online advertisement for the animated film Arctic Dogs. In the advertisement, a bear from the film--PB, played by Alec Baldwin--takes a sip of what appears to be iced coffee then rides a sled down a snowy hill, off a ramp, and flies into the distance. The scene features the text, "When that cold brew hits." The advertisement was mocked in ironic memes in online communities, similar to When Guac Is Extra.

Origin

On September 29th, 2019, the Twitter account for the film Arctic Dogs[1] posted a short advertisement for the film in which PB takes a sip of coffee, rides down a snowy hill on a sled and flies into the distance. The advertisement features the text "When that cold brew hits" (shown below).

And that’s just after one cup! 😳❄️🐾 #ArcticDogsMovie starring Renner4Real</a> &amp; <a href="https://twitter.com/AlecBaldwin?ref_src=twsrc%5Etfw">AlecBaldwin in theatres on November 1! #InternationalCoffeeDay pic.twitter.com/P8CM7GyX8T

— Arctic Dogs (@arcticdogsmovie) September 29, 2019

Spread

The advertisement began appearing in ironic meme communities shortly after it was posted. It was posted to YouTube unedited on October 5th, 2019 by user BONEsquad (shown below, left). On October 13th, YouTuber Gabe Chafino posted an Ear Rape parody of the advertisement, gaining over 4,700 views (shown below, right).

On November 4th, 2019, Redditor MarioNintendo64 posted a screenshot of responses under the original tweet to /r/comedyheaven, gaining over 2,400 points (shown below, left). After the film performed poorly at the box office, fans posted about the news with the phrase. User @megasuperab tweeted "When that cold brew doesn't hit" in response to news the film had done worse than any film in history across 2,800 screens (shown below, right).

And that's just after one cup! #ArcticDogsMovie starring @Renner4Real & @AlecBaldwin in theatres on November 1! #InternationalCoffeeDay WHEN THAT COLD BREW HITS ARCTIC DOGS 0:04 56.4K views SOON 7:17 AM - 29 Sep 2019 661 Retweets 1,193 Likes 115 1 661 1.2K Oct 14 Replying to @arcticdogsmovie @Renner4Real @AlecBaldwin Didn't jeremy renner try to kill his wife? 4 t 7 119 Oct 14 when that cold brew hits t 4 1 153 MegaSuperab #Arle4Smash @MegaSuperab When that cold brew doesn't hit cartoonbrew.com @cartoonbrew Nov 3 'Arctic Dogs' Bombs: No film in the history of cinema has ever done worse on 2,800+ screens. cartoonbrew.com/box-office-rep...

Various Examples

Ultimate Memelord #PlantGang #BanjoGang #SansGang @Memelord2019 Studio behind Artic Dogs blames lack of cold brew for its box office failure JEREMY HEIDI JAMES JOHN OMAR MICHAEL LAURIE RENNER KLUM FRANCO CLEESE SY MADSEN HOLDEN WITH HUSTON AND BALDWIN ANJELICA ALEC IGHT CHIEF ARCTIC MMA HEADOUT OMING SOON imgflip.com

pic.twitter.com/H6pUa46g5M

— TheBirthdayWaffle Ultimate (@TheSmashWaffle) October 6, 2019

pic.twitter.com/H6pUa46g5M

— TheBirthdayWaffle Ultimate (@TheSmashWaffle) October 6, 2019

[This video has been removed]

Search Interest

External References

[1] Twitter – @ArcticDogsMovie

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