Why Are Sneakers Called Sneakers? - Giesswein

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Why are sneakers called sneakers?

Learn more about the origins, significance and why Merino sneakers from Giesswein perfectly combine comfort and style.

20.01.2026 Contents
  1. Why are sneakers called sneakers?

They are comfortable, stylish and an indispensable part of our everyday lives: trainers. We wear them at the office, in our free time, when travelling or simply every day. But have you ever wondered why trainers are actually called trainers? Today, we will get to the bottom of this exciting question – and show you why modern trainers made of merino wool are a real comfort upgrade for your feet.

Close-up of legs in jeans with light grey Giesswein Merino Wool trainers on cobblestones of a city street in the evening light

The origin of the word ‘sneaker’

The term sneaker comes from the English verb ‘to sneak’, which means to creep. The name was coined at the beginning of the 20th century by an American advertising expert. The reason for this is as simple as it is ingenious:

Thanks to their quiet rubber soles, these shoes allowed you to move almost silently – in stark contrast to the loud leather shoes that were common at the time. So you could literally ‘sneak around’. And that's exactly what made sneakers so popular so quickly.

From sports shoe to lifestyle classic

Originally, trainers were purely sports shoes. They were developed for exercise, gyms and competitions. But over time, they conquered the streets, the fashion world and finally our shoe cupboards.

Today, trainers are a real fashion statement: minimalist, sporty, elegant or extravagant – anything is possible. Modern trainers combine design, comfort and functionality and adapt flexibly to your everyday life.

Sneakers vs. trainers – what's the difference?

Even though the terms are often used synonymously, there are clear differences:

Trainers are specially designed for sporting activities. Cushioning, soles and stability are precisely tailored to specific sports.

Sneakers, on the other hand, are all-rounders. They are extremely comfortable to wear, can be combined in many different ways and are ideal for long days – whether in the office, when travelling or strolling through town.

Merino sneakers: Natural. Comfortable. Timeless.

Once you've worn sneakers made from merino wool, you'll never want anything else. The Merino Runners in particular show just how innovative and comfortable a modern sneaker can be.

The high-quality merino fabric is breathable, temperature-regulating and odour-neutral – no sweating, no freezing, no pressure points. Whether barefoot or with socks, the shoe adapts perfectly to your foot and feels like a second skin.

Thanks to the removable footbed with merino layer, your foot is optimally stabilised, while the super-lightweight design ensures an incomparably comfortable walking experience. A sneaker that accompanies you from the very first step – and not only looks good, but also feels good.

Split image: on the left, a woman in beige clothing with pink merino wool trainers standing at a stone balustrade in the park; on the right, a man in dark clothing with grey merino wool trainers in front of white architecture.

The name sneaker stands for lightness, comfort and quietness – and that's exactly what modern sneakers embody today more than ever. If you're looking for a shoe that combines style, sustainability and maximum comfort, Merino sneakers are the perfect choice.

Now might be just the right time to treat your shoe closet to an upgrade – your feet will thank you for it.

Discover Giesswein trainers now

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