Why Does Criticism Seem More Effective Than Praise?

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SKIP TO CONTENTHarvard Business Review LogoManaging peopleWhy Does Criticism Seem More Effective than Praise?

by Linda Hill & Kent Lineback

April 5, 2011
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When you coach someone or conduct a performance appraisal, where do you tend to focus? Probably on “opportunities for improvement,” right? Sure, you mention some positive things, but we’ll bet you spend much more time talking about faults and shortcomings.

LLLinda Hill & Kent Lineback Linda A. Hill is the Wallace Brett Donham Professor Business Administration at Harvard Business School. Kent Lineback spent many years as a manager and an executive in business and government. They are the coauthors of Being the Boss: The 3 Imperatives for Becoming a Great Leader (HBR Press, 2011).
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