Why Is Pluto TV Free? What Does This Online Television Platform Gain?

In these cable TV times, we're all used to paying for a television service . Therefore, a site that offers the same service for free may appear suspicious to us. More you can use Pluto TV and watch its channels for free . Therefore, today we will see a free TV platform, and we will see why Pluto TV is free and how does this platform make money?

Why is Pluto TV free?

We are so used to pay our cable and satellite television or streaming services that we now forget that television was free. It was transmitted by land. To watch TV, all you need is a TV and an antenna.

How did these channels make money? In the same way than they do today: with commercial breaks. It is the oldest and most popular way that TV stations use to make money.

If the terrestrial signal was profitable, this type of signal could not go very far; This is why cable television was created in the 1950s. This distribution method offered better quality and could reach more sites, but to use it you had to subscribe to a cable company.

Cable television

We are living in the days after this change and we are used to paying a cable company to watch TV . For this reason, the popular belief is that by paying we cover the expenses of the channels we watch.

It is impossible to talk about all the countries in the world, but in general this belief is incorrect. When we pay, the money goes to the cable company to cover expenses for satellites, buildings, exchanges, etc.

TV channels make money from their ads. Every time we watch a show and there is a commercial break, the money you paid for that advertisement goes to the TV stations. So in short; The TV stations make money from advertising, while the cable companies that distribute these channels bill their customers directly.

Pay TV

This television system is durable, and that is why it has remained the same over the past decades. However, this system is not to everyone's liking, as it involves spending a significant portion of the programming watching commercials.

From this model, two models emerged in direct contrast. First, in the 1970s, la television paying a saw the light of day, and the first such channel was HBO. In the pay-TV model, the customer pays directly for the channel's programming, so the channel does not need to display advertisements.

Internet TV

In 2005, a company was born that would change the way we use the Internet. The company was YouTube, and thanks to it, movie studios realized that the future was to use Internet streaming.

Using the pay TV model, Netflix has created its new model in which, for a subscription , you could watch movies without commercials or cuts on the Internet. Other companies have followed suit. So, what is Pluto TV and how does it work? .

Pluto TV is in the other category: the model opposite to pay TV. Since Internet TV does not incur the costs of cable TV, content can be transmitted much cheaper.

Unlike Netflix, Pluto TV broadcasts TV channels just like a cable company. And in addition to broadcast advertisements on the channels, it also adds its own advertisements.

What does this online television platform gain?

Pluto TV add their own advertisements to the website , which they use to generate money. For this reason, the Pluto TV streaming model allows you to use the service for free on your Smart TV . This model is popular on social platforms like YouTube, and so far it has proven to be useful and profitable. However, the company reserves the right to change its method of monetization and become a paid service in the future.

In conclusion, Pluto TV is free because it adds advertisements to your site . And the chains allow it, since their own monetization model is not disrupted.