Why On Earth Did The New York Times Buy Free Puzzle Game Wordle?

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Print articleMar 14, 2022 – 12.00pm

Today’s column comes to you from Manhattan, epicentre of the January deal to buy global online puzzle game phenomenon Wordle.

Despite millions of daily players including hundreds of thousands in Australia, Wordle generates no revenue. So, its multimillion-dollar acquisition by The New York Times is either a masterstroke in the new economics of newspapers, or a case study in buying at the top of a hype cycle.

Loading...Adir Shiffman is executive chairman of Catapult Sports and a serial investor and entrepreneur. Connect with Adir on Twitter.SaveLog in or Subscribe to save articleShare

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