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Achieve Your Crazy Goal

Will It Make The Boat Go Faster? help leaders and teams to define their ambition and achieve what they never thought was possible. We deliver our content both virtually and in person.

Our Performance Programmes

We believe that any individual or team can achieve exceptional performance with the right focus and approach. Our performance experts have spent their lives in the pursuit of improving individual and team performance and are now committed to helping you with yours.

Crazy Goal Programme

Our award-winning Crazy Goal Programme helps you create a bold strategic ambition that gets your whole executive team behind a shared, purpose-driven goal. We then support you to deliver the performance transformation that drives results. Learn More

Leadership Performance Programme

Our Leadership Performance Programme develops leaders who can deliver results when it matters most. With a focus on practical tools, real-world challenges, and behaviours that stick, the programme equips leaders to perform at their peak and accelerate your organisation toward its most ambitious goals. Learn More View All Programmes

High Performing Teams Programme

Our structured High Performing Teams Programme enables your Executive, Leadership or functional team to work more effectively - together. With a shared purpose, high levels of trust and clear ways of working, your team will learn how they can maximise their collective performance in pursuit of their goal. Learn More

Who we are

Will It Make The Boat Go Faster? are a leadership and performance consultancy who help teams achieve what they may never have thought possible. We get our clients crystal clear on their purpose, help create and embed a high-performance culture and inspire and excite behavioural change down to the individual level. In partnership with them, our aim is to encourage company-wide shifts in performance that deliver an outstanding uplift in business results in service of achieving their gold medal equivalent. We work both virtually and in person with our clients.

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Crazy Goal Programme

Our signature Crazy Goal Programme gets your whole senior team behind a shared, purpose-driven goal. We then support you over time in translating the goal into tangible everyday areas of focus. Embedding the goal, whilst aligning and motivating the entire team in its pursuit. Learn More

Leadership Performance Programme

Achieving high performance is impossible without leaders who create an environment where talent can thrive. We develop leaders who raise their own bar and can inspire and unite their teams to deliver consistent high performance. Learn More

High Performing Teams Programme

Whether you’re a dysfunctional team looking to improve, or a good team looking to take performance to the next level, our Team Performance Programme will help you establish new ways of working that change your boat speed and the results you achieve. Learn More View All Programmes

Customer Stories

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Enabling clarity and direction at Henkel

We delivered our signature Crazy Goal Programme to Henkel's leadership teams across the UK, German & Swiss, and Nordic regions. The initiative created a shared vision, sharper strategic focus, and stronger collaboration across their regional teams. As a result, 95% of leaders reported greater clarity on business priorities, employee engagement increased by 17%, and 90% saw improved cross-regional collaboration, enabling faster decision-making and stronger goal alignment. LEARN MORE

Maximising Leadership Development at Primark

Primark partnered with Will It? to elevate the leadership capabilities of over 2,000 Department Managers across 13 countries. Our tailored programme equipped DMs with the tools to inspire, empower, and lead with care, fostering a culture of growth and engagement. Following a successful pilot, where 91% of the cohort said the programme would make a difference to their performance - the initiative is now rolling out globally, driving cultural change at scale. LEARN MORE

Delivering our High Performance Leadership Programme with Utility Warehouse

Utility Warehouse partnered with us during a period of rapid growth to invest in and equip their senior leaders with the skills and tools needed to sustainably continue their business growth trajectory. As a result, cohort members achieved a 33% average increase in promotions (compared to only a 2% uplift in the non programme group). 95% reported clearer direction through our Layered Goals framework, and 95% now delegate frequently & effectively. LEARN MORE

Working with the Will It Make the Boat Go Faster team has been nothing short of exceptional. Their energy, wisdom, and deep expertise in high performance have been truly inspiring.

Sage

Let me just say that the partnership with 'Will it?' has been the most satisfying of any I've had with an external business. That's due to the care, attention and focus that they put into the preparation, as well as the unmatched delivery.

Utility Warehouse

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We can say with absolute confidence that we are delivering our best ever performance and with that our best ever results. I have absolutely no doubt whatsoever that the work that we’ve done with Will It? has had a direct impact on our organisational success.

FSCS

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The impact on our business from working with the ‘Will it’ team has been transformational. As a leadership team, we have arrived at a series of goals that we are all fully committed to, and which now serve as the North Star of our business. I cannot recommend the ‘Will it’ team enough.

Glasswall

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We recently had our best month ever from a sales perspective. It’s no coincidence to me that setting our vision and ‘Crazy Goal’ was crucial in this success. The process our team went through in partnering with ‘Will It?’ has enabled everyone to navigate the change, buy into the goal and understand their role in achieving it

Graf

The Will It Make The Boat Go Faster? team have a unique ability to listen and provide something meaningful and bespoke. Tailoring and adapting the programme has been really valuable to our leadership team.

GKN Aerospace

Will It? has the most amazing ability to understand a company’s strategy… they just jump in and grasp it!

ARM

Working with Will It Make The Boat Go Faster has been a catalyst for change. They didn’t just help us set a goal, they helped us believe in it, live it and use it to drive meaningful progress. We’re excited about the future and we’re moving forward together, faster and more focused than ever.

Armstrong Watson

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Keynote speakers

Our motivational speakers have amazing life stories to tell, that will captivate your audience and inspire them for the road ahead. By taking the time to learn about your objectives and understand your audience they will tailor their presentation to suit the specific needs of your business.

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Ben Hunt Davis

Olympic gold medallist, entrepreneur & author

Ben tells the story of the last 24 months leading up to the Sydney Olympics and how the Great Britain Men’s Eights changed as a crew from being a regularly 7th placed boat to a winning one.

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Harriet Beveridge

HEAD OF PROGRAMMES & CO-AUTHOR OF ‘WILL IT MAKE THE BOAT GO FASTER?’

Harriet tells the story of ‘Will It Make The Boat Go Faster?’ from the point of view of a sceptic who has been won over through hard evidence. This keynote is rooted in practical application and real-world stories.

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Dr Cath Bishop

WORLD CHAMPION, OLYMPIC SILVER MEDALLIST & INTERNATIONAL DIPLOMAT

Drawing on her unique combination of experiences, Cath understands the resilience and leadership required to achieve high performance in challenging circumstances.

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Steve Ingham

AUTHOR & ELITE SPORTS PHYSIOLOGIST TO OVER 200 OLYMPIC OR WORLD MEDALISTS

Steve tells the stories of some of the most well-known British Olympic champions, and puts into perspective the extraordinary performance strategies and plans required to achieve outstanding Olympic results.

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Kate Richardson-Walsh

OBE, OLYMPIC GOLD MEDAL WINNING CAPTAIN & MOST CAPPED FEMALE HOCKEY PLAYER IN UK HISTORY

An inspirational & motivational story in pursuit of a Crazy goal, the achievements and self-evident team spirit of the GB Women’s hockey team in Rio captured the hearts and minds of the nation.

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• Programmes
• Speakers
• The Team
• Client Work
• About
• Insights
• The Book

• Programmes
• Speakers
• The Team
• Client Work
• About
• Insights
• The Book

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