A Look Inside Victoria's Secret's New Store [PHOTOS] - WWD

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  • A Look Inside Victoria’s Secret’s New Store

    The Victoria’s Secret store in New York City.
    Image Credit: Andrew Morales / WWD

    Victoria’s Secret’s New York flagship is located at 640 Fifth Avenue.

  • A Look Inside Victoria’s Secret’s New Store

    Atmosphere at the Victoria’s Secret store.
    Image Credit: Andrew Morales / WWD

    Victoria’s Secret’s updated stores include lighter walls, more floor space and mannequins of various shapes and sizes, all in an effort to draw attention to the product, rather than the Angels.

  • A Look Inside Victoria’s Secret’s New Store

    Atmosphere at the Victoria’s Secret store.
    Image Credit: Andrew Morales / WWD

    Victoria’s Secret is updating its stores with mannequins of various shapes and sizes.

  • A Look Inside Victoria’s Secret’s New Store

    Atmosphere at the Victoria’s Secret store.
    Image Credit: Andrew Morales/ WWD

    Inside Victoria’s Secret Manhattan flagship at 640 Fifth Avenue. The four-story retail space has been been stripped of the iconic Angels and dark walls and replaced with muted colors and more floor space.

  • A Look Inside Victoria’s Secret’s New Store

    Atmosphere at the Victoria’s Secret store.
    Image Credit: Andrew Morales / WWD

    Inside Victoria’s Secret’s Fifth Avenue flagship in New York.

  • A Look Inside Victoria’s Secret’s New Store

    Atmosphere at the Victoria’s Secret store.
    Image Credit: Andrew Morales / WWD

    Mannequins inside Victoria’s Secret stores include tags, notifying shoppers which size the mannequin is wearing.

  • A Look Inside Victoria’s Secret’s New Store

    Image Credit: Kellie Ell / WWD

    In addition to tags on mannequins, alerting shoppers to which size the models are wearing, the different size forms are also marked with sizes numbers on the mannequin.

  • A Look Inside Victoria’s Secret’s New Store

    Atmosphere at the Victoria’s Secret store.
    Image Credit: Andrew Morales / WWD

    Bras on display at Victoria’s Secret’s New York City flagship.

  • A Look Inside Victoria’s Secret’s New Store

    Atmosphere at the Victoria’s Secret store.
    Image Credit: Andrew Morales / WWD

    Images of super skinny Angels have been replaced with photos of models of varying sizes inside Victoria’s Secret stores, including this picture of plus-size model Paloma Elsesser.

  • A Look Inside Victoria’s Secret’s New Store

    Atmosphere at the Victoria’s Secret store.
    Image Credit: Andrew Morales / WWD

    Swimwear has returned to select Victoria’s Secret stores, including the Fifth Avenue flagship. Becky Behringer, Victoria’s Secret’s executive head of stores, said swimwear will take on a greater role in the assortment in coming seasons.

  • A Look Inside Victoria’s Secret’s New Store

    Atmosphere at the Victoria’s Secret store.
    Image Credit: Andrew Morales / WWD

    The stairwell inside Victoria’s Secret’s Fifth Avenue flagship.

  • A Look Inside Victoria’s Secret’s New Store

    Atmosphere at the Victoria’s Secret store.
    Image Credit: Andrew Morales / WWD

    The second floor of Victoria’s Secret Manhattan flagship includes a selection of activewear and images of athletes wearing the products, such as New York City Ballet dancer India Bradley, World Champion skier Eileen Gu and yoga instructor Emily Chen.

  • A Look Inside Victoria’s Secret’s New Store

    Atmosphere at the Victoria’s Secret store.
    Image Credit: Andrew Morales / WWD

    Victoria’s Secret is updating its stores with mannequins of various shapes and sizes.

  • A Look Inside Victoria’s Secret’s New Store

    Atmosphere at the Victoria’s Secret store.
    Image Credit: Andrew Morales / WWD

    India Bradley, a member of New York City Ballet’s Corps de Ballet, poses in Victoria’s Secret sport apparel.

  • A Look Inside Victoria’s Secret’s New Store

    Atmosphere at the Victoria’s Secret store.
    Image Credit: Andrew Morales / WWD

    Inside Victoria’s Secret’s Fifth Avenue flagship in New York.

  • A Look Inside Victoria’s Secret’s New Store

    Atmosphere at the Victoria’s Secret store.
    Image Credit: Andrew Morales / WWD

    Inside Victoria’s Secret’s Fifth Avenue flagship in New York.

  • A Look Inside Victoria’s Secret’s New Store

    Atmosphere at the Victoria’s Secret store.
    Image Credit: Andrew Morales / WWD

    The basement level of Victoria’s Secret’s New York City flagship houses the Pink brand. The brand’s once hot pink walls have been replaced with muted shades pink and mannequins of various shapes and sizes, including a 5-foot tall mannequin pictured here.

  • A Look Inside Victoria’s Secret’s New Store

    Atmosphere at the Victoria’s Secret store.
    Image Credit: Andrew Morales / WWD

    The walls of Victoria’s Secret’s sister brand Pink have been replaced with muted pinks and more attention to product.

  • A Look Inside Victoria’s Secret’s New Store

    Atmosphere at the Victoria’s Secret store.
    Image Credit: Andrew Morales / WWD

    Some sexier pieces remain inside Victoria’s Secret updated stores.

  • A Look Inside Victoria’s Secret’s New Store

    Atmosphere at the Victoria’s Secret store.
    Image Credit: Andrew Morales / WWD

    The fitting rooms will reopen in Victoria’s Secret updated stores, with sales associate who will teach shoppers how to fit themselves from six feet away.

  • A Look Inside Victoria’s Secret’s New Store

    Victoria’s Secret’s executive head of stores, Becky Behringer, and Chief executive officer of Victoria’s Secret Beauty, Greg Unis.
    Image Credit: Andrew Morales / WWD

    Victoria’s Secret’s Executive Head of Stores Becky Behringer and Chief Executive Officer of Victoria’s Secret Beauty Greg Unis in Victoria’s Secret’s Fifth Avenue flagship. The New York City store has been updated to reflect the brand’s changing ethos.

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