Apple Presentation Power Point Thuyết Trình Tập đoàn APPLE - 123doc

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Apple presentation power point thuyết trình tập đoàn APPLE

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APPLE INC. PRESENTATIONMEMBERS OF “APPLES TEAM”1. INTRODUCTION ABOUT THE COMPANY2. INTRODUCTION ABOUT THE OWNER.3. COMPANY PROFILE6. FINANCE AND ACHIEVEMENTS4. LOGO AND LEADERSHIP7. COMPETITORS5. MISSION AND VISION8. SWOT ANALYSIS1. INTRODUCTION ABOUT THE COMPANYApple is an Americanmultinational technology company.Headquartered in Cupertino,California, that designs, develops,and sells consumer electronics,computer software, and onlineservices. It is considered one of theBig Four technology companies,alongside Amazon, Google, andMicrosoft.1. INTRODUCTION ABOUT THE COMPANYThe company's hardware products include the iPhonesmartphone, the iPad tablet computer, the Macpersonal computer, the iPod portable media player, theApple Watch smartwatch,…Apple's software includesthe mac OS X and IOS operating Systems …Its onlineservices include the iTunes Store, the iOS App Storeand iCloud. Other services include Apple Store, GeniusBar, AppleCare,…Apple was founded by Steve Jobs, Steve Wozniak, andRonald Wayne in April 1976 to develop and sellWozniak's Apple I personal computer, though Waynesold his share back within 12 daysNowadays, Apple is the world's largest technologycompany by revenue and one of the world's mostvaluable companies.2. INTRODUCTION ABOUT THE OWNER.Name: Steven Paul Jobs (Steve Jobs)Co-Founder/CEO/Director 19761996Born: 1955, Los Altos, California, USADeath: 2011 (Age: 56)-College dropout-Perfectionist-Founded company with Steve Wozniak2. INTRODUCTION ABOUT THE OWNER.“Innovation distinguishesbetween a leader and afollower”. Steve Jobs“If you are working onsomething exciting that youreally care about, you don’thave to be pushed. The visionpulls you.” Steve Jobs3. COMPANY PROFILENameApple Inc.CurrentProfileApple IncorporatedFormer CEOSteve JobsNew CEOTim CookRevenue265,595 billion USD (2018)Area servedWorldwideHeadquarterApple Campus, Cupertino, California, UnitedStatesTotal number ofemployees132,000 full-time employees3. COMPANY PROFILESHAREHOLDERSOther institutional32.76%Mutual fund holders28.90%Individual stakeholders1.09%PRODUCTSMacintosh , IPod, iPhone, iPad, Apple Watch, Apple TV..4. LOGO AND LEADERSHIP“An apple, but with abite taken out of it.”LOGOLEADERSHIPTimothy CookCEO (2011-present)Previously VP Corporate Materials for CompaqComputer Corp.COO for Intelligent Electronics5. MISSION & VISION“Apple is committed to bringing thebest user experience to its customersthrough its innovative hardware,software, and service.”“We believe that we are on the face ofthe earth to make great product andthat’s not changing.”Revenue: $265 billion(2018)the world's largest technologycompany by revenueone of the world's most valuablecompaniesthe world's third-largest mobilephone manufacturerIn August 2018, Apple became the first public U.S companyto be valued at over $1 trillion.January 2018, more than 1.3billion Apple products areactively in use worldwideApple is ranked as the world'smost valuable brand in 2019.according to ForbesThere are 3 main reasons that make Apple stand-out in recent years :The evolution of the iPhoneService segment growthApple’s service segmenthas now become the onlyApple cash mine behind theiPhone.The "Other products" segment growthThe "Other products"segment became aprominent segmentfor Apple in 2018.7. COMPETITORSApple Inc. competitors in ComputersApple Inc. competitors inSmartphonesApple Inc. competitors in iPads8. SWOT ANALYSISApple’s Strengths:1. Most valuable brand2.Globally Iconic3.Top Technology4.Brand Of Choice5. Proficient Research6.Sustainability madePossible through Liam7.Expansion in servicesApple’s Weaknesses:1.High Priced Products2.Limited advertisement &promotions3.Entering into area of noncompetency4.Incompatibility With OtherSoftware

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