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World In We believe in the way quality research can unveil valuable market insights for strategic planning. Find out more how we can help you with your business! Our Services Intelligence

Vietnam air quality data Airdata360 is a website developed by B&Company aimed at providing comprehensive information about air quality. Its primary purpose is to educate the public, raise awareness about air pollution, and promote healthier living environments. See more hanoi

for prospective investors Let us design your own trip with customized experience where you can get the best of both worlds. Visit Vietnam to meet up with potential partners; expand your network and understanding about market opportunities; walk the local streets and understand why Vietnam is that attractive to many, and have leisure time with our market tour and local food tasting! See more Visiting Vietnam saigon

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News & Reports

Food & Beverage
Agriculture
Healthcare
Finance & Insurance
IT & Technology
Energy
Retail & Distribution
Logistics & Transportation
Exhibition
Automotive & Vehicles
Education & Training
Economic

Vietnam’s new E-commerce Law 122/2025/QH15: Key provisions and implications

E-Commerce
Economic
Regulation

27 Feb 2026

Law No. 122/2025/QH15 on E-Commerce expands platform categories, mandates licensing for domestic platforms, and imposes new obligations.

Vietnam Tourism in 2025: A foundation for more growth in 2026

Tourism & Hospitality

26 Feb 2026

Vietnam tourism sector entered a new development phase in 2025, established a strong base that is now shaping the outlook for 2026.

See more Vietnam Retail amid regulatory tightening: Market cleansing for maturity, or a brake on growth?

Retail & Distribution

25 Feb 2026 Retail leasing price range situation in Hanoi and F&B business potential in 2026

Food & Beverage
Investment

24 Feb 2026 Mobile laboratories – A new investment frontier in Vietnam for Japanese companies

Healthcare

23 Feb 2026 Tokyo SME ASEAN INDIA Week 2026- Four days to understand the current state of Asian market and seize the next growth opportunity

Seminar

12 Feb 2026

Highlight contents

Vietnam Retail amid regulatory tightening: Market cleansing for maturity, or a brake on growth?
- Retail & Distribution
25 Feb 2026
Tokyo SME ASEAN INDIA Week 2026- Four days to understand the current state of Asian market and seize the next growth opportunity
- Seminar
12 Feb 2026
List of upcoming exhibitions in March 2026 in Vietnam
- Exhibition
09 Feb 2026
U.S. Tariffs and Vietnam’s Supply chain shift – Implications for Supporting industries
- Economic
- Manufacturing
- Trade
03 Feb 2026
Opportunities for foreign brands in Vietnam’s Smart Home Device market
- Equipment & Appliances
- IT & Technology
- Lifestyle
26 Jan 2026

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B&Company is the first Japanese market research company in Vietnam

We provide quality services following international standards.

As a member of ESOMAR, we manage our research & consulting projects with strong commitment for quality control and ethics. We also invest in research facility including FGD room & online survey platform. Our research expertise includes quantitative research (questionnaires, interviews, observation, records), qualitative research (in-depth-interviews, focus group discussion), desk research, home visiting… to name a few.

Supported Business Sectors

(Medical & Healthcare, Education, IT, Real Estate, Construction, Finance & Banking, Retails…)

18

Successful Projects

(in research & consulting)

500 +

Satisfied Customers

(Government Org., B2Bs, B2Cs)

300 +

What we do

We provide a wide range of market research & investment consulting services for our clients to support the process of strategic decision making & business establishment in Vietnam. We also offer services in Japan and other East Asia markets thanks to our network & partnership in the area.

Market research & Data analysis

Market entry, M&A, and Expansion strategy

Business Operations Support

Business Matching & Find Partners

Desk Research

Our Project

Vietnam air quality data development

Market research

Airdata360 is a website developed by B&Company aimed at providing comprehensive information about air quality. Its primary purpose is to educate the public, raise awareness about air pollution, and promote healthier living environments.

B&Company’s journey with clients to find partners in Vietnam in the field of mechanical processing

Business matching Heavy industries/ Machinery

B&Company’s journey with a Japanese client in finding a manufacturing partner in Vietnam. This is not only a story of carefully prepared meetings and schedules, but also a journey to discover the unique features of the Vietnamese market and culture.

Research on BIPV market in Vietnam

Construction Market research

Conduct desk research and in-depth interview with key stakeholders to understand BIPV market in Vietnam, including: market size & situation overview, supply chain, key players, potential partners, products and related regulation

Survey on construction work of ventilation in Vietnam

Construction Market research

Interview with ventilation contractors and design consultants of mid-high end residential projects in Hanoi and HCMC; Arrange on-site visit to construction work for the client

Research on waste to power industry in Vietnam

Energy/ Oil& Gas Market research

Investigate on waste to power industry in Vietnam, including legal framework and production situation

Business support for finding M&A candidate in renewable energy sector

Business matching Energy/ Oil& Gas

Finding potential M&A candidate in Renewable Energy sector (solar energy, wind energy and energy-from-waste)

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Our Database

A boutique research & strategy consulting company from Japan

Founded in Japan in 2001 as a market research and oversea investment consulting company based in Tokyo, we had expanded into Vietnam since 2008 with 2 offices in the country’s major cities, Hanoi and Ho Chi Minh City. For 2 decades, we have been supporting many clients from various economic sectors in making strategic investment decisions. Additionally, by utilizing our enterprise database (E-DB) of over 900,000 companies in Vietnam, covering approximately 90% of businesses operating in Vietnam, we can support client in business matching and providing insight about the market effectively.

Please feel free to contact us and discuss your investment ideas and take advantage from our resourceful local data, network, and expertise.

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