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OUR VISION FOR BRIGHT FUTURES

The Kids2 Family of Brands

Every family and every child deserves a bright future – regardless of where they live, how much money they make, what language they speak, what faith they practice or what goals they pursue. Our vision is to redefine our industry by creating not just products, but holistic solutions for early stage parents that transcend borders, categories and aisles.

BUILDING A COMMUNITY

Kids2 Group

We’re building a community and brand ecosystem…of partners, designers, passionate creatives, forward-thinkers, like-minded folks…and we’re creating solutions…solutions for parents already in a community…a community of friends, influencers, champions, supporters. And it’s our goal to be the bridge that links these communities through solutions. Solutions that cover every corner and answer the call of families around the world. Why? All in the name of helping families create bright futures…one tiny win at a time.

ParentCo.

Blog website connecting a global village of parents.

Visit Parent.com

Hello Einstein Studios

Our media company providing valuable content and aging up Baby Einstein.

Visit HelloEinsteinStudios.com

Be Curious Partners

Insights we gain from new, disruptive models and technologies.

Visit BeCuriousPartners.com

Kids2 Partners

Strategic relationships delivering unique solutions and products.

View Kids Partners

Winvention Factory

Our soley-owned factory building tiny wins for families across the globe.

Dr. Rochelle Wainer, Ph.D.

Meet Our Expert on Early Childhood Development

Meet our award-winning in-house expert on early childhood development. Dr. Rochelle Wainer, Ph.D. brings more than 25 years of experience with global brands to lead a world-class insights team that helps shape how we design every product for Baby Einstein™, Ingenuity™, and Bright Starts™ brands.

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CAREERS AT KIDS2

We are Inventors of Fun

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DISCOVER WHAT KIDS2 IS ALL ABOUT

Better 2Gether

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IT TAKES A VILLAGE

Our Partners in Parenthood

Created by experts, Kinedu offers 1,800+ video activities to support development from 0-4 years old.

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Sometimes a toy is more than just a toy. That’s why we’ve teamed up with Mary Meyer to enhance our Baby Einstein stuffed toy line-up.

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Baby Einstein™ and Hape have developed an innovative line of high-quality wooden toys that thoughtfully integrate modern technology with classic design.

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