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News for Developers

Instagram API Updates for Insights, Content Management, and CollaborationThis December, we’re introducing several new API features and improvements designed to empower developers and partners to better manage content, facilitate collaboration, and measure performance on Instagram. These updates are available for developers utilizing the Instagram API and the Marketing API.New Insights Metrics: We’ve launched five new...3 tháng 12, 2025Simplify business onboarding with Embedded signup v4Introducing embedded signup v4Embedded signup v4 is designed to streamline and unify the business onboarding experience for developers and businesses integrating with Meta Business Messaging technologies.Why we built embedded signup v4We have heard from developers that onboarding business clients to multiple APIs can be a challenge. Managing the...3 tháng 12, 2025Platform Evolution: Facebook Social Plugins to Be Discontinued February 2026Our Platform is EvolvingAs Meta’s developer platform continues to evolve, we’re making strategic decisions to focus on tools and features that deliver the most value to developers and businesses. Today, we’re announcing that two Facebook Social Plugins - the Facebook Like button and the Facebook Comment button - will be discontinued on February 10,...10 tháng 11, 2025Unlock peak performance with new opportunity score features in the Marketing APIAs part of our ongoing commitment to empowering advertisers and enriching the broader ads ecosystem, we’re thrilled to unveil new opportunity score features in Meta’s Marketing API — bringing even more robust functionality to help you improve performance potential. Opportunity score is a new, powerful tool that represents how optimized your...10 tháng 11, 2025Marketing API: New formats and optimizations for Ads in ThreadsWhat’s New? Threads is a place for fresh perspectives that open conversations and deepen relationships with businesses. With over 400 million monthly active users, Threads offers advertisers an easy opportunity to extend their existing campaigns and join the conversation in this growing space. As part of ongoing efforts to improve the Threads ad...28 tháng 10, 2025Verification and Transparency Requirements for Select Advertisers Delivering Ads to Thailand As part of Meta’s ongoing efforts to maintain high standards of platform safety and to comply with local guidelines in Thailand, we will begin to expand verification and transparency requirements for advertisers whose ads reach audiences in Thailand (including global campaigns) and who meet our risk criteria. Impacted advertisers will be required...27 tháng 10, 2025Ads Insights API Metric Availability Updates We continuously review the metrics we offer advertisers to ensure that they are accurate, intuitive, and valuable. To continue meeting our high standards, we will limit availability for certain metrics’ available attribution windows and breakdowns in the Ads Insights API beginning on January 12, 2026. Below, please find details relevant to the...16 tháng 10, 2025Introducing Limited Spend on Excluded Placements in Marketing APIStarting October 8th, we’re rolling out a new feature within placements that allows up to 5% of your spend to be allocated for each excluded placement—when it’s likely to improve performance. This update provides you with flexibility to have some delivery to specific placements, without requiring you to completely remove placements from your...8 tháng 10, 2025Introducing Graph API v24.0 and Marketing API v24.0Here are the highlights of the new GAPI/MAPI changes below for V24. Please visit our changelog for a complete list of changes and details.General Updates...8 tháng 10, 2025