Brand Experience Articles & Resources - Qualtrics

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Brand Experience Articles & Resources

We've put together this comprehensive and thorough Brand Experience guide to give you the tools and information you need to manage, strategize, measure and impact all aspects of the Brand Experience for your business.

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• Brand Experience
• Competitor Analysis
• Market Segmentation
• Brand Perception
• Brand Awareness
• Brand Management
• Brand Equity
• Brand Tracking
• Brand Marketing
• Ad Testing

Brand Experience

Your ultimate guide to brand experience

Brand Experience (BX) incorporates elements of customer experience and employee experience to accelerate customer acquisition and drive business growth. Here’s everything you need to know… 16 min read

More Brand Experience articles

Your ultimate guide to brand experience16 min read AI branding: Transform research and strategy with AI19 min read A complete guide to Ideal Customer Profiles (ICPs)10 min read Top of mind awareness: Your ultimate guide11 min read Brand and customer experience: Exploring a vital partnership12 min read What is brand engagement and why is it important?14 min read

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Competitor Analysis

Competitor analysis & competitive market research

Part of crafting a robust brand strategy involves understanding the competitive landscape. Find out why learning this context through competitor analysis is a vital ingredient in building your competitive advantage.25 min read

More Competitor Analysis articles

Competitor analysis & competitive market research25 min read How to find and define who your competitors are12 min read Survey Questions to Ask for Competitor Analysis4 min read

Market Segmentation

Market segmentation: Definition, types, benefits, & best practices

Market segmentation helps you send the right message, every time, by efficiently targeting specific groups of consumers. Here’s how it works.20 min read

More Market Segmentation articles

Market segmentation: Definition, types, benefits, & best practices20 min read What is market fragmentation?9 min read Understanding geographic segmentation and its drawbacks14 min read What is psychographic segmentation? A beginner’s guide11 min read How to use behavioral segmentation in marketing20 min read Demographic segmentation: What it is and how to use it14 min read

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Brand Perception

What is brand perception and how can you measure it?

Customers, not companies, own brand perception. Learn what brand perception is, why it's important and how you can measure and influence it.11 min read

More Brand Perception articles

What is brand perception and how can you measure it?11 min read Harnessing brand sentiment and the power of perception18 min read Brand intelligence: Sorting the signal from the noise12 min read What is brand recall and why is it important?10 min read What is brand image and how do you measure it10 min read Brand identity: Your complete guide12 min read The complete guide to brand perception surveys7 min read

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Brand Awareness

The ultimate guide to brand awareness

If consumers aren’t aware of your brand, they’ll generally never think to buy from you. Find out how to build brand awareness and why it’s important in the guide below. 31 min read

More Brand Awareness articles

The ultimate guide to brand awareness31 min read How to increase brand awareness: top 10 strategies17 min read How to measure brand awareness14 min read The beginner’s guide to brand recognition14 min read

Brand Management

Your complete guide to brand management

What is brand management and how do you plan and execute it effectively? Learn how good brand management can help you to create memorable moments for your customers and increase your brand value.20 min read

More Brand Management articles

Your complete guide to brand management20 min read Brand extension strategies to propel your brand forward11 min read Brand vision: what it is and how it can drive business success11 min read Brand monitoring: definition, methods and tools20 min read The complete guide to brand architecture12 min read Brand voice: Definition, benefits, and tips to create one9 min read Choosing the perfect brand name16 min read Brand strategy: Definition & guide23 min read What is brand purpose and why is it important?13 min read Your ultimate guide to brand positioning26 min read The complete guide to online reputation management19 min read

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Brand Equity

Brand equity and how to build it

Why are customers willing to pay higher prices for brand-name items over cheaper non-branded goods? Brand equity is the measure of the perceived worth of a brand-name product, and nurturing yours could help increase profit margins. Here’s how you can build brand equity in the eyes of those who matter most.20 min read

More Brand Equity articles

Brand equity and how to build it20 min read Brand research: What it is and how to do it23 min read Customer-based brand equity (CBBE) models: Keller vs. Aaker10 min read What is brand value and how can you measure and improve it?7 min read Brand equity research: Asking the right questions5 min read

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Brand Tracking

Brand tracking: Everything you need to know

Are you tracking the performance of your organization’s most valuable asset - its brand? You can measure brand tracking across many platforms, and we'll show you how below. 14 min read

More Brand Tracking articles

Brand tracking: Everything you need to know14 min read Brand trust: What it is and why it’s important19 min read Brand health: How to measure and heal a sick brand15 min read Brand loyalty: What it is and how to build it14 min read Brand metrics: What to measure in your brand tracking study12 min read

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Brand Marketing

The complete guide to brand marketing

Learn how successful brand marketing can elevate your company’s presence, reputation, and recall in the eyes of your target audience.14 min read

More Brand Marketing articles

The complete guide to brand marketing14 min read Marketing effectiveness: How to exhibit value12 min read

Ad Testing

How to run a successful ad testing program

Learn how to give your advertising the best chance of success with an insight-driven testing process. 15 min read

More Ad Testing articles

How to run a successful ad testing program15 min read

Brand experience is what drives target customers’ perceptions, emotions, and preferences, which influence their purchase and usage behavior.

Over the past ten years, consumers have grown more and more skeptical of the promises brands shout at them, leaving organizations with a painful discovery—what worked for brands in the past is becoming less and less relevant today. Messages come and go, but consumers remember the experience they have interacting with a brand, and that experience pays: Brand advocates are 50% more likely to influence a purchase.

Building lasting brands is more challenging than ever, and companies need to relentlessly monitor and improve how their brands are perceived. Managing brand experience helps increase sales volume, command a higher price for products, and create motivating brand perceptions. 80% of consumers say they are more loyal to brands that find ways to stay relevant in their lives.

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