Built For Growth | How Builder Personality Shapes Your Business ...

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Discover Your Builder Personality

Our research identified four distinct types of highly successful entrepreneurs across startups and corporate ventures. Each builds differently. Which Type are you?

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Four Unique Builder Types

Knowing your Type helps you shape your idea, transform your team, convert customers to partners, align with investors, and propel your strategy.

The Driver

• Relentless
• Commercially Focused
• Highly Confident

Drivers can't help themselves. Entrepreneurship is almost hardwired into their very identity.

Are you a Driver? Find Out

The Explorer

• Curious
• Systems-Centric
• Dispassionate

Explorers are inveterate problem seekers and solvers. Their solutions focus on product or process, or both.

Are you an Explorer? Find Out

The Crusader

• Audacious
• Mission-Inspired
• Compassionate

Crusaders are motivated by an intense desire to make the world a better place, by solving problems that matter.

Are you a Crusader? Find Out

The Captain

• Pragmatic
• Team-Enabling
• Direct

Captains are team assemblers, intent on creating a company culture around values and accountability.

Are you a Captain? Find Out

Which Type are you most like?

Take our 2-minute quiz to see how your motivation, decision-making mode, management approach and leadership style define your Builder Personality.

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Early Praise for Built for Growth

Product-market fit is central to the Lean Startup movement. In this essential book, Kuenne and Danner focus on the fit between the founder’s personality and the teams, customers, and investors needed to build for growth. A must-read!

STEVE BLANK,Inspiration for the Lean Startup movement; coauthor, The Startup Owner’s Manual

In order to achieve long-term growth, large corporations must foster the entrepreneurial spirit. Built for Growth provides a practical framework on how corporate leaders can foster, deploy, and support entrepreneurs inside their companies to unleash innovation and growth.

ALEX GORSKY,Chairman and CEO, Johnson & Johnson

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