Case Study | Vivid IP - Nimble. Design Co.

Studio Work Services Thinking Careers Connect Scroll Vivid IP

Buckhead, Atlanta

Vivid IP is a boutique, female-founded IP law firm serving local and global brands across the industries of entertainment, hospitality, medical, technology and beyond. With a new name selected and the brave desire to make a dramatic change, Nimble. set out to design a new identity system to visually reinforce the firm’s competitive advantage in the IP realm.

Through in-depth owner and team conversations, we dissected the critical ideas and emotions that Vivid IP would need to carry forward. Focused on building a brand to cut straight through traditional law firm marketing, we knew Vivid IP needed to feel approachable and credible. A trusted resource and loyal protector of original ideas and work, Vivid IP’s newly crafted mark boasts an angular typeface with a central V to signify the coming together of the creative enterprises and vibrant ideas. Limiting the use of color to bold floods of black, credible pops of yellow gold and ample white space, we designed a palette that highlights the firm’s stand-out approach for serving clients. Creating a hearty suite of tangible brand extensions and new website, we worked to design a simple, visual and intuitive user experience for Vivid IP.

Team Credits

ClientVivid IP

CopywritingM-Dash

Brand Stationery Design

A Few Kind Words

“Nimble. is a creative powerhouse that strikes just the right balance between sophistication and pizazz from a marketing standpoint. Nimble. helped Vivid IP launch a sleek, bold and impactful website to stand out as a leader in the legal field!”

— Marcy Sprery, Founding Partner Vivid IP —

Scope Inclusion

Visual Identity Development

Tangible Brand Extensions

Marketing Collateral

Web Design

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