Channelplay - India's Leading Retail & Distribution Services Company

In the Channel,may your brand Play

And forever undimmed.

Let's talkVisual MerchandisingSales Force OutsourcingLoyalty ProgramMystery Shopping

Trusted by Leading Brands

Our Practices

Visual Merchandising

May your brand always be seen

There was a time when visual merchandising was an exercise in hope. We have made it a science. Tech driven programs to make sure your brand gets and creates the best impact in-store.

60K

Stores covered across 3500+ towns with 1.5L+ visits/month

40+

Brands that partner

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Sales Force Outsourcing

May your team sell more and more

Outsourced sales teams, recruited, trained, and managed. From sales promoters selling to consumers in-store,  to sales officers appointing distributors.

12K+

Headcount of project employees

50+

Brands that partner

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Loyalty Program Management

May the channel always be with you

But loyalty programs often end up being a box to be checked. With our unwavering focus on active member rates, and seamless tech, we make sure that your loyalty program delivers value.

125%

Our active member rate compared to active member rate norm in industry.

95%

Customer satisfaction score

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Mystery Shopping and Retail Audits

May you always know what is going on

Sales numbers are, well, numbers. Customer experience is not. Not by default anyway. Measuring the ‘immeasurables’ of the channel is something we have gotten pretty good at over the last 16 years.

2.5L

Stores audited

135

Number of clients audited

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Full Channel-Tech Stack

May the data be with you

Once upon a time, the channel seemed lost in data. The SFA app was not talking to the CRM app, and the loyalty app was passive-aggressively ignoring both. It was time to break the cycle. And so, on one common backend, a tool that delivers everything. SFA, CRM, channel loyalty, DMS, and, well, more. Ergo, our full channel-tech stack!Very seamless, very integrated, very modular, and well, very full. Monitor, analyse, improve. Repeat. The future of channel-tech is here.

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1Office - Gen AI Powered HRMS

Next-gen HRMS with Gen AI for smart recruitment, automated payroll, and intelligent HR operations

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1Channel Sales Automation Tool

Empower your field teams with our all-in-one field force automation app for daily operations

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Channelplay Jobs App

Join 12K+ professionals in India's largest retail workforce community

May We Always be Loved

"In the middle of the hiring process, we doubled the number and Channelplay has fully supported us and were able to match the expectations for 23 states together. When it comes to quality in our forte, we always Think of Channelplay!"

Khushboo Gul

Head offline Business HR/ OnePlus India

"The entire program was conceptualised by Channelplay. They have not only created visibility at the point of sale, they have communicated our various offerings to the merchants. One of the key highlights of the project has been the coordination on ground."

Alok Shinde

Assistant Vice President, Head of Trade Marketing, HDFC Bank

"Channelplay has been able to develop phenomenal dealer-distributor network through it's sales staff which has helped us grow in areas we have typically never grown and never focused on"

Mr. Arnav Maheshwari

Director D&H Secheron

Success Stories

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Let’s stay connected

Most good ideas in the channel don’t play out because your bandwidth is limited. Channelplay can be your sounding board to get to the best channel ideas, and also your execution partner. The best brands trust us, and so can you. Let’s discuss.

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