Cho Gi Seok : Experimental Photography In Fashion - Sabukaru

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South Korean photographer Giseok Cho, born in 1992, grew up knowing he wanted to be a creative.

His career began working with Korean fashion brands as a graphic designer, art director and set designer yet soon wanted to work on his own images and therefore started to pursue a career in photography.

“… and then I started taking pictures naturally, because I wanted to create my own images, and I wanted to work through all these processes.”

Gi Seok Cho

Having grown up in a generation deeply influenced by the internet, technology and its advancement has become a fundamental source of inspiration for Cho, from which he extrapolates ideas for his models, sets and projects. Cho uses his work to expand the concept of beauty through a hybrid of historical and contemporary references, which aim to centre Korean culture in dynamic and experimental new ways.

In Cho’s carefully constructed image, the colours, lighting and props form an exiting composition that transform the models into intricate characters. Though each photograph is distinct, on closer inquiry there are a number of recurring motifs among Cho’s imaginative creativity, flowers, particularly orchids, being one of them.

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