Chupa Chups - Wikipedia

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Spanish brand of confectionery Chupa Chups, S.A.U.
Company typeSociedad Anónima
IndustryConfectionery
PredecessorGranja Asturias, S.A.U (1958–1964)
FoundedSant Esteve Sesrovires, Barcelona, Spain (1958; 67 years ago (1958))
FounderEnric Bernat
FateAcquired by Perfetti Van Melle in 2006
HeadquartersBarcelona, Spain
Key peopleXavier Bernat (CEO)
ProductsLollipops, Jellies
Revenue€500 million (2006)
Number of employees2,000 (2006)
ParentPerfetti Van Melle
Websitechupachups.com

Chupa Chups (Spanish pronunciation: [ˈtʃupaˈtʃups]) is a Spanish brand of confectionery found in over 150 countries. It was founded in 1958 by Enric Bernat and is owned by the Italian-Dutch company Perfetti Van Melle. The name comes from the Spanish verb chupar, meaning "to suck". Similar confections are known as lollipops or suckers in English.[1]

History

[edit]

In the early 1950s, Enric Bernat founded the company Productos Bernat, which specialized in the production of confectionery.[2] Bernat began working for an apple jam factory called "Granja Asturias" in 1954.[2] By 1958, he controlled 100% of the capital of Granja Asturias[2] and renamed the company Chupa Chups in 1961.[3] He built the production machines and sold a striped bonbon on a wooden stick, but later it was changed to a plastic one. To ensure that competition in Spain was reduced, he purchased the Spanish patents for similar products in 1959.[2]

A giant Chupa Chups lollipop for sale

In 1967, the company opened the Sant Esteve Sesrovires factory in Barcelona.[4]

In 1977, the lollipops appeared in Japan.[4] In the 1980s, it expanded to the United States, Germany, Italy, Russia and UK.[4] Expansion to China and Mexico happened in the 1990s.[4]

In 1991, Bernat passed formal control of the company to his children Xavier, Ramón, Marcos, Marta and Nina. The Smint subsidiary brand/company was founded in 1994.[5]

In July 2006, the company as a whole was acquired by the Italian-Dutch group Perfetti Van Melle.[6][7]

Marketing

[edit]

The Chupa Chups logo was designed in 1969 by the surrealist artist Salvador Dalí.[8][9] Its first marketing campaign was the logo with the slogan "Es redondo y dura mucho, Chupa Chups", which translates from Spanish as "It's round and long-lasting". Later, celebrities like Madonna were hired to advertise the product.

In the 1973 television series Kojak, actor Telly Savalas was featured consuming these lollipops.[10]

In the 1980s, as falling birth rates reduced the number of juvenile consumers, an anti-smoking slogan "Smoke Chupa Chups" was tried to attract adult consumers.[8] The company's current anti-smoking slogan is "Stop smoking, start sucking", with their packages parodying cigarette pack designs. Some packages parody the mandatory black and white warning labels of the European Union with the notice "Sucking does not kill."[11]

In the 1990s, Chupa Chups began supplying FC Barcelona manager Johan Cruyff with lollipops. Cruyff would suck Chupa Chups on the touchline during matches, having been forced to give up smoking for health reasons.[12][13] When Cruyff died in 2016, fans left lollipops at his memorial.[14]

Chupa Chups sponsored the 1992 video game Zool. Their logo was featured prominently in the first level, "Sweet World".[15][16]

In 1995, Chupa Chups became the first candy sent to the Mir space station.[citation needed]

In 1997, Chupa Chups launched a Spice Girls lollipop range with different packages each featuring a collectible Spice Girl sticker, toy microphones, and bubblegum packets that came with collectible Spice Girls temporary tattoos, as well as "Push Pops" and "Crazy Dips".[citation needed]

Between 2000 and 2003, Chupa Chups was the main shirt sponsor of English football team Sheffield Wednesday.[citation needed]

Since 2010, Chupa Chups was the signature of the Marriott brand hotel Springhill Suites. Chupa Chups were available at the front desk of any Springhill Suites property for free to any guest, child or adult. As of August 2021, Marriott has begun stepping away from Chupa Chups as a signature item for Springhill Suites. [citation needed]

Messer Chups is a surf rock band from Saint Petersburg, Russia. In the group's name, "Messer" is taken from the German word for "knife" and "Chups" from Chupa Chups lollipops.

In 2025, Chupa Chups launched an Australian advertising campaign with the slogan "Suck Yeah", its first major campaign in the country in more than a decade.[17]

Products

[edit]

Chupa Chups has a large product range, with their flagship lollipop being the most popular.[18]

  • Lollipops
    • Classic, 12 gram
      • Cremosa (ice cream and yogurt flavors)
    • Mini, 6 gram
    • Filled Lollipops
      • Magics (powder filled)
      • Bubble Gum (with bubble gum center)
      • Fruit-tella (flavors from nature)
      • Chocolate (filled with chocolate)
      • Cuore di Frutta
    • 2Pop
    • Sugar Free
    • XXL
    • Crazy Dips (explosion)
    • Melody Whistle Pops
  • Bubble Gums
    • Big Babol
    • Cotton Bubblegum
  • Toys
    • Spinning Faces
    • Totem Markers
    • Funky Labyrinths
    • Balloon Cars
  • Gifts and Seasonal Gifts
    • Mega Chups 750 gr
    • Back Packs
  • Chupa + Surprise
  • License Products
  • Sparkling Drinks

Chupa Chups has more than 100 flavours available worldwide,[19] including sugar-free varieties.[20] They are individually heat-sealed in the factory, and are best opened by twisting the base of the wrapper.[21]

References

[edit]
  1. ^ "Chupa Chups". www.chupachups.com.
  2. ^ a b c d María Iborra, Àngels Dasí, Consuelo Dolz y Carmen Ferrer (2006). Fundamentos de dirección de empresas. Conceptos y habilidades directivas. Thompson. ISBN 978-84-9732-371-0.{{cite book}}: CS1 maint: multiple names: authors list (link)
  3. ^ Juan José Jurado (2016). Cómo convertir tu empresa en una marca líder en el mercado. Mestas.
  4. ^ a b c d "40 aniversario de Chupa Chups". El Mundo. 2008.
  5. ^ Sergi Saborit (14 August 2012). "Xavier Bernat, una vida empresarial más allá de Chupa Chups". Expansion.
  6. ^ "Perfetti Van Melle agrees to buy Spain's Chupa Chups for undisclosed sum". Forbes. 3 July 2006. Archived from the original on 24 January 2009.
  7. ^ "Una multinacional italiana compra la empresa Chupa Chups por 400 millones". Diario Sur. 4 July 2006.
  8. ^ a b "Obituary: Enric Bernat". The Guardian. 3 January 2004.
  9. ^ "Modern Masters - Virtual Exhibition : Dali - Chupa Chups logo (1969)". BBC. Archived from the original on 2 February 2017. Retrieved 12 March 2012.
  10. ^ "Un documental sobre la historia del Chupa Chups". El Mundo. 27 June 2008.
  11. ^ "Going Global – with chupa chups and Atlas Translations". 8 May 2015. Retrieved 4 March 2017.
  12. ^ Andrew Murray (25 March 2016). "Why Cruyff matters". fourfourtwo.com. Retrieved 20 July 2024.
  13. ^ admin (17 July 2002). "SPAIN: Chupa Chups, imaginative marketing on a stick (COMMENT) - MEMBERS". Just Food. Retrieved 20 July 2024.
  14. ^ Sport (26 March 2016). "Fans leave shirts, Chupa-Chups, books for Johan Cruyff memorial". sport. Retrieved 20 July 2024.
  15. ^ "The 5 Least Subtle Product Placements in Gaming History". Cracked.com. 20 February 2014.
  16. ^ "Zool (Game)". Giant Bomb.
  17. ^ "Chupa Chups - Chronicle website". Chronicle Studios. 7 September 2025. Archived from the original on 9 October 2025. Retrieved 9 October 2025.
  18. ^ "Chupa Chups World > Products". Archived from the original on 26 March 2014. Retrieved 3 December 2013.
  19. ^ "Our story | Chupa Chups". www.chupachups.com.au.
  20. ^ "Sugar Free | Chupa Chups". www.chupachups.co.uk.
  21. ^ "We finally know why Chupa Chups are so ridiculously hard to open". Mamamia. 29 September 2017.
[edit]
  • Chupa Chups World (official site) (Flash)
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Perfetti Van Melle
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Paintings
  • List of works
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  • The Ghost of Vermeer of Delft Which Can Be Used as a Table (1934)
  • Morphological Echo (1934–1936)
  • A Chemist Lifting with Extreme Precaution the Cuticle of a Grand Piano (1936)
  • Couple with Their Heads Full of Clouds (1936, 1937)
  • Soft Construction with Boiled Beans (Premonition of Civil War) (1936)
  • The Burning Giraffe (1937)
  • Metamorphosis of Narcissus (1937)
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  • Apparition of Face and Fruit Dish on a Beach (1938)
  • The Enigma of Hitler (1939)
  • Shirley Temple, The Youngest, Most Sacred Monster of the Cinema in Her Time (1939)
  • The Face of War (1940)
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  • Geopoliticus Child Watching the Birth of the New Man (1943)
  • Dream Caused by the Flight of a Bee Around a Pomegranate a Second Before Awakening (1944)
  • Basket of Bread (1945)
  • The Apotheosis of Homer (1945)
  • The Temptation of St. Anthony (1946)
  • The Elephants (1948)
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  • Christ of Saint John of the Cross (1951)
  • Galatea of the Spheres (1952)
  • The Disintegration of the Persistence of Memory (1952–1954)
  • The Colossus of Rhodes (1954)
  • Crucifixion (Corpus Hypercubus) (1954)
  • Young Virgin Auto-Sodomized by the Horns of Her Own Chastity (1954)
  • The Sacrament of the Last Supper (1955)
  • Living Still Life (1956)
  • The Discovery of America by Christopher Columbus (1958–59)
  • The Ecumenical Council (1959–60)
  • Galacidalacidesoxyribonucleicacid (1963)
  • La Gare de Perpignan (1965)
  • Tuna Fishing (1966–67)
  • The Hallucinogenic Toreador (1968–1970)
  • La Toile Daligram (1972)
  • Dalí Seen from the Back Painting Gala from the Back Eternalised by Six Virtual Corneas Provisionally Reflected by Six Real Mirrors (1972–1973)
  • Hitler Masturbating (1973)
  • Lincoln in Dalivision (1977)
  • The Swallow's Tail (1983)
Painting series
  • The Seven Lively Arts (1944; 1956)
Other artworks
  • Lobster Telephone (1936)
  • Lobster dress (1937)
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Writings
  • Giraffes on Horseback Salad (1937)
  • The Secret Life of Salvador Dalí (1942)
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  • Être Dieu (1985)
Films
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Set designand costumes
  • Mariana Pineda (1927 production)
Museums
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  • Morohashi Museum of Modern Art
Related
  • Gala Dalí (wife)
  • Gala-Salvador Dalí Foundation
  • Paranoiac-critical method
  • Salvador Dalí and dance
  • Chupa Chups
  • Dalí Atomicus (1948 photograph)
  • Salvador Dalí (1966 film)
  • The Death of Salvador Dali (2005 film)
  • Little Ashes (2008 film)
  • Midnight in Paris (2011 film)
  • Dalíland (2022 film)
  • Daaaaaalí! (2023 film)
  • "Salvador Dalí" (song)
  • 2919 Dali (asteroid)
  • Dali crater
  • Portlligat (village)
  • Salvador Dalí Desert
  • Dalí cross

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