Customer-Based Corporate Valuation | Theta

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See what customers will do tomorrow, so you can make better decisions today.

For Investors For Businesses

CLV Ultra

Our next-generation CLV model, CLV Ultra, is here!

We’re excited to announce the launch of our groundbreaking new Customer Lifetime Value model, CLV Ultra! Developed by our expert team, this innovative model combines unparalleled accuracy with high-level automation and scalability, offering a better approach to understanding and predicting customer behavior. Ideal for businesses seeking to gain a deeper insight into their customer base, CLV Ultra is tailored to take into account your business specifics, enabling you to develop more effective marketing strategies and improve customer engagement. Apply to join the pilot!

Join the Pilot

Why Theta?

Best-in-Class Predictive Analysis for Better, Bolder Decisions

Customer behavior is a key predictor of customer and corporate value, but it’s often overlooked or miscalculated. Imagine if you could look into the future and predict the actions and lifetime value of each and every customer, as well as when they will be acquired, how long they will stay, how often they will buy, and how much they will spend. What would it mean for your business?

Meet Theta, your new business oracle. Built by the foremost thought leaders, professors, data scientists, and statisticians behind the industry’s pre-eminent models and methodologies, and refined over hundreds of prior company analyses across dozens of industries, Theta delivers Customer Lifetime Value (CLV) and Customer-Based Corporate Valuation (CBCV) predictive analysis that companies and investment firms rely on to make key business decisions.

Deeper insight from proven methodologies

More confident decision-making backed by precision analysis

Improved speed to action from a flexible, accessible team

From Validation to Valuation, Investment Firms and Corporations Count on Theta

Investment Firms

Gain a competitive edge and make investment decisions with knowledge and speed

Theta offers unmatched customer-based insights, giving you an edge at every stage of the investment process. Make your due diligence process more comprehensive and gain confidence to make the right move by better understanding your target’s unit economics and more accurately estimating its current and future value.

Identify levers that improve revenue streams for your current portfolio companies and maximize ROI when exiting a company by identifying sources of company value ignored by traditional valuation methods. Theta makes it possible.

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Gain an edge in due diligence

Improve customer value of portfolio companies

Maximize ROI when exiting a company

Know the future value of your customer base

Improve customer value through strategic and tactical measures

Turn customer unit economics into overall company valuation

Corporations

Build more valuable customer relationships

Customers are the heart and soul of business, but most companies struggle to interpret and act on their most valuable customer data, often making reactive decisions that limit their potential.

Through Theta’s predictive customer value analytics, you’ll better understand the current and future health of your customer base so you can proactively take steps to improve your customers’ relationship to your overall business through smarter customer acquisition, retention, and development.

Whether you’re seeking investment opportunities, want to improve your M&A terms, or simply want a competitive advantage in the marketplace, Theta’s insights will be instrumental in achieving these goals.

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Recent Webinars from Theta

Theta co-founders Peter Fader and Daniel McCarthy talk CLV and more.

• Slack
• Farfetch
• Wayfair

Testimonials

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– JON THORNTON

Testimonials

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– JON THORNTON

Testimonials

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– JON THORNTON

Case Studies

Want to know how Theta helps businesses like yours?

Check out our latest case studies and use cases.

Read our Case Studies

Some of our valued clients

Ready to speak with the Theta team?

Contact us today

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