CXG: Home

• Capabilities
  • • • Strategy & Transformation
        • Signature Experience Design
        • Customer Experience Strategy
        • Customer Journey Mapping
        • CX Ecosystem Assessment
      • Customer & CX
        • VoC Program Design
        • Voice of The Customer
        • Customer Experience Evaluation (CXE)
        • NPS Pulse
        • Understanding Customers
    • • People & EX
        • Voice of the Team (VoT)
      • Training, Workshops & Coaching
        • Bespoke Training and Workshops
        • Training: Learn & Inspire
        • Digital Training Library
        • Workshops: Activate & Ignite
    • • Omnichannel Retail Performance
        • Store Concept Optimization
        • Retail Assessments
        • Online Brand Experience
        • Event and Pop-Up Experience
      • Data & Benchmarks
        • CX Competitor Benchmark
        • Price Intelligence
    • • Sectors
        • Travel Retail
• Insights
  • • • This Week in Luxury
      • Thoughts and Perspectives
      • Reports
      • Case Studies
      • All Insights
• Communities
  • • • Evaluator CommunityGlobal community of 85,000+ luxury CX Evaluators, transforming the customer experience for luxury brands. Join today.
    • • Learning ConsultantsA global network of learning experts in retail, development, design, and coaching, collaborating with luxury retail clients worldwide. Join today.
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Home

Meet CXG

Discover the CXG ecosystem, where customer experience strategies and applications drive transformative growth for your brand.

Get to know us

The Loyalty Code

Mastering The Art of Lasting Engagement From Aspirational to HNW Client Segments

Download Report

Montblanc Case Study

A CXG Case Study on Montblanc’s Global Retail Signature

Read Case Study

Health & Wellness

The Health and Wellness Opportunity: A $7 Trillion Industry Seen Through the Luxury Lens

Download Report We are the Leading full-spectrum customer experience partnerfor luxury brands around the globe. Get in touch

Strategy & Transformation

Our Strategy and Transformation approach offers pragmatic strategies and tailored solutions to address the unique CX challenges of luxury brands, driving meaningful transformation and lasting impact

Customer & CX Diagnosis

Data-driven performance research (customer insights, VoC, CX measurement, omnichannel journeys).

Training, Workshops & Coaching

Empowering individuals for collective growth from the ground-up (academy, team management).

Reports &Case Studies

Key Themes 2025 and Beyond

Key Themes Driving the Future Luxury Market: 2025 and Beyond

Report

Elevating the Passenger Experience

A Case Study on Passenger Experience Performance at a Major North American Airport

Report

The Advisor Effect

Driving Retail Success by Re-Imagining the Role of the Client Advisor

Report

China’s Electric Vehicle Brands

Customer Experience Performance and Opportunities for Growth in the Chinese NEV Market

Case Study

India Unveiled

India Unveiled: The Glittering New Luxury Frontier

Report

Luxury Department Stores and CX

Are Luxury Department Stores Delivering the Experience Edge?

Case Study 12 Offices aroundthe world 250 + CX Experts 220 + Of the world’s leading brands trust us

Luxury CX
Evaluators

Real customers,
real impact.

As luxury sector experts, we partner with luxury customers to gather CX insights through store visits, omnichannel journey assessments, research studies, and more CX data and insights collection initiatives. Our Luxury CX Evaluators are the invaluable voices behind our customer insights and VoC programs.

Learn More

Join our
Community of 85K+ Evaluators

And become a part of our global network.

As a CXG Evaluator, you’ll conduct discreet evaluations of your favorite luxury brands in markets such as cosmetics, fashion, jewellery, watches or even luxury cars! Your input is valuably used to improve customer experiences and can help shape a brand’s strategy.​

Sign up

Louis Vuitton

CXG understand our challenges from one market to another, and have provided insightful data on areas of improvement that are actionable.

Angela Nguyen Thanh

Retail Performance, Louis Vuitton EMEA

IWC

Our partnership with CXG has helped us take our client experience to the next level. They’ve helped us identify opportunities in the way we engage our guests and clients.

Head of Retail Excellence

IWC

Berluti

Despite our complexity, CXG had a perfect knowledge of our brand’s DNA.

Stephan Borczuch

International Retail Training Director, Berluti

Cartier – MEA

CXG has implemented the CXE program in a smooth way. The team is always available and constantly providing updates. Looking forward for more great insights and improvements.

Pierre Junior Tchanque, Client Service Project Manager

Cartier Middle East

Bally

The reports are very well done and give us a very clear understanding of where we are and what we need to do next.

Laura Broughton

Head of Global Training, Bally

Let’s Partner For Success

Have a drink with us! Learn more about CXG and how we can transform your customer experiences together.

coffee, tea or matcha?

Latest Insights

In the Press

Exclusive CXG Study: 51% of Retail Employees in the Luxury Sector Consider Leaving Their Jobs

On Thursday, October 10, a major conference hosted by CXG took place at the prestigious Peninsula hotel, bringing together executives from leading luxury brands. CXG, the global leader in customer experience, has been supporting over 220 renowned Maisons worldwide…

Thoughts and Perspectives

When Luxury Brands Decide to Go Private: A Blueprint for Enhanced Control and Elevated Customer Experiences

Recently, we have witnessed a notable trend of luxury and premium brands choosing to go private or considering such a move. Nordstrom, a US department store chain, is the latest company to announce a bid to go private. This…

In the Press

An Interview with CXG CEO Christophe Caïs

“When a customer experience is memorable, it multiplies the client’s desire to purchase fivefold.”– Christophe Caïs, CEO of CXG During the conference organized by CXG on October 10, 2024, at the prestigious Peninsula Hotel, Christophe Caïs, CEO of the…

Snapshot Insights

Less Is More: Quiet Luxury Has Not Lost Its Luster

Brunello Cucinelli’s recent 9M 2023 results flew in the face of the general trend in luxury earnings season and what we have come to expect at this point, namely news of significant slowdowns in growth. While all the…

All Insights

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