(DOC) BOO Bo Sữa | Nga Tây

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keyboard_arrow_downTitleAbstractAdvertising ObjectiveMedia Recommendation A. Media ObjectiveCreative Strategy ImplicationsSales Promotion ObjectivesPublic Relations RecommendationsPublic Relations ObjectivesConclusionFirst page of “BOO Bo Sữa”Academia Logodownload

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Bo Sua, a Vietnamese brand established in 2009, offers T-shirts that integrate traditional values and designs appealing to youth culture. Through a SWOT analysis, the brand's strengths include unique products, a focus on eco-friendliness, and a creative workforce, while weaknesses involve high pricing and seasonal sales limitations. The conclusion emphasizes the potential for growth via brand extension, increased store presence, diversified marketing strategies, and exploration of reseller and international markets.

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