DXP Sitecore Launches New CMS Offering, 'Experience Manager ...

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Technology Featured GlobalNo posts foundDXP Sitecore launches new CMS offering, ‘Experience Manager Cloud’ by Jean Cabico

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July 13, 2022

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California, USA – Digital experience management software, Sitecore, has launched its new CMS offering, ‘Experience Manager (XM) Cloud’, completely transitioning its core CMS solution including personalisation and the content authoring experience, to a modern cloud architecture.

Sitecore XM Cloud aims to help solve the globally recognised problem of powering instantaneous, global digital experiences in the cloud without sacrificing the customer experience. This latest product release will provide brands with unrivalled speed to market in the implementation of customer experiences, simplifying design and deployment, and eliminating upgrades, which dramatically decreases the cost of ownership. With XM Cloud, marketers can instantly create, manage, and deliver engaging omnichannel experiences with an industry-leading enterprise-ready CMS.

Moreover, Sitecore XM Cloud provides a comprehensive SaaS CMS for the Enterprise solution for brands by overcoming global scaling problems including variable traffic, supporting multi-brand architectures, and site security.

Meanwhile, for business users, XM Cloud offers the ability to build pixel-perfect digital experiences via a WYSIWIG authoring experience that can access content anywhere as well as embedded testing & personalization, and integrated visitor analytics. For developers, XM Cloud can also be used with headless development techniques and will work with modern frontend frameworks and support all deployment scenarios.

Dave O’Flanagan, chief product officer at Sitecore, shared that consumer behaviour has changed rapidly over the past two years, and audiences have become very digitally savvy and have an expectation from brands to deliver highly personalised customer experiences.

“This puts marketers in the unenviable position of trying to meet this expectation, but with tools and solutions that don’t deliver, and in some cases hamstring, the needed agility to meet demand. Sitecore XM Cloud provides marketers with a truly end-to-end, SaaS-based solution that not only helps brands meet consumer expectations but also delivers a best-of-class omnichannel customer experience,” said O’Flanagan.

Through Sitecore XM Cloud, the company’s entire digital experience platform can now be delivered through a modern cloud architecture, providing brands and marketers with continued innovation, elastic scaling, composability, on-the-fly engagement, and multi-channel content management, as well as simplicity for marketers, and agility for developers.

Happening in Singapore on 19-20 February 2025, the ‘What’s NEXT in Marketing: Singapore 2025’ event presents an exceptional opportunity for marketers and industry leaders to talk about the future of marketing and drive success in the Singaporean market! Register now to secure your slot!

Join MARKETECH APAC and Bird for the ‘WhatsApp Marketing Masterclass‘ workshop and unlock effective strategies to engage and retain customers. Happening on 5 December 2024 at Sheraton Petaling Jaya, Malaysia—register your interest HERE!

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