Emarsys: Omnichannel Customer Engagement Platform

Power to the Marketer

SAP Emarsys is purpose built for marketers to build, launch and scale AI-powered personalized omnichannel engagements that deliver business outcomes.

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The SAP Emarsys Customer Engagement Platform trusted by leading brands and innovative marketers across the globe

The Omnichannel Customer Engagement Platform built to accelerate business outcomes

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AI Marketing

Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction. 

Personalization

Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.

Customer Data

Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.

Marketing Automation

Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.

Omnichannel Marketing

Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.

Customer Loyalty

Actively engage customers and build brand loyalty across every customer interaction with SAP Emarsys’ native loyalty solution.

Strategies and Tactics

Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within the platform — that are ready to deploy.

Reporting and Analytics

Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.

Technology Integrations

See how SAP Emarsys connects with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.

SAP Emarsys is bringing power to thousands of marketers all across the globe

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Award-winning technology

Latest industry recognition

SAP Emarsys is named a leader again

For the sixth consecutive year, SAP is a Leader in the 2025 Gartner® Magic Quadrant™ for Personalization Engines.

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SAP Emarsys Earns G2 Leader Status

From lightning-fast campaign launches to robust analytics and seamless integrations, SAP Emarsys leads in performance and usability.

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Hear it from our customers

Customer stories

More Customer Stories 4X incrementally more contacts reached

How John Frieda perfected the art of product launches with 4X greater reach 

Hear their story 59% increase in contactable customers

How Ferrara Sweetened Customer Engagement Through Direct Consumer Relationships

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How Versuni Optimizes the Ordering Experience for Business Customers

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How Wella Company Delivers the ULTIMATE Data-driven Engagement Strategy

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Connecting data and systems to build an integrated commerce experience

Hear their story 75% Open rate on season ticket member renewal campaign

How the San Jose Sharks Surpassed Industry Standards with an 87% Season Ticket Renewal Rate

Hear their story 50% growth in email revenue in one year

Amplifying customer relationships: How Gibson drives engagement by rocking omnichannel

Hear their story 8x conversion during Hot Sale promotion

How Home Depot Builds Customer Loyalty and Gets More Done During Peak Seasons

Hear their story More Customer Stories

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Explore SAP Emarsys features, use cases and more

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Customer Loyalty Index 2025, Global Edition

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SAP Emarsys Festival

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Personalize omnichannel engagement to build loyalty andgrow customer lifetime value

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