Essential Facebook Statistics And Trends For 2022 - DataReportal

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This page contains all the data, insights, and trends you need to help you understand Facebook adoption and use around the world in January 2025.

You’ll find DataReportal’s latest complete report on Facebook use towards the bottom of this article, but first, we’ll explore some key headlines and trends for global Facebook use.

Just before you dive into the findings, you may be interested to know that all of the data and analysis on this page has been curated by real humans, without the use of generative AI (click here to learn why we include this statement).

Please also note that we publish regular updates to this page, so the content featured below may change at any time.

As a result, if you’d like to reference or link to specific stats or content that won’t change over time, you might find our flagship Global Overview Reports, our regular Statshot Reports, or one of our local country reports to be a better choice.

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Essential Facebook statistics and trends for 2025

Data published in Meta’s own tools(a) show that Facebook ads reached 2.28 billion users in January 2025.

This figure places Facebook 2nd in DataReportal’s latest ranking of social media platforms by reported ad reach outside of China, and confirms that Facebook was one of the most popular services on the internet in early 2025.(b)

However, it’s important to highlight that advertising reach figures are not a direct proxy for a platform’s overall user base, and — as we’ll explain later — Facebook’s total active user count may be quite different to these ad audience figures.

Caveats aside though, these latest audience numbers indicate that Facebook ads reached 27.9 percent of all the people on Earth in January 2025, based on the latest population data from the United Nations.(c)

But having said that, Meta restricts the use of Facebook to people aged 13 and above, so — as we’ll explore below — Facebook’s “age eligible” adoption rate may be higher than this overall figure suggests.(b)

And what’s more, Meta’s own data shows that Facebook’s advertising reach enjoyed steady growth in the twelve months ending in January 2025.(a)

More specifically, the total number of users that marketers could reach with Facebook ads increased by 93.3 million (+4.3 percent) between January 2024 and January 2025.(a)

Note: The figures reported above are based on Facebook’s advertising audience only, and may not be representative of the platform’s total active user base.