Ethnic Tourism As A Space Of Understanding “the Other”?: Exploring ...

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keyboard_arrow_downTitleAbstractKey TakeawaysIntroductionConclusionReferencesFAQsAll TopicsAnthropologyApplied AnthropologyFirst page of “Ethnic Tourism as a Space of Understanding “the Other”?:                                            Exploring the Case of White Tai Ethnic Tourist Villages in Upland Vietnam”PDF Icondownload

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Abstract

This study attempts to go beyond the big debates of ethnic tourism on tourism as a space of inauthenticity and the representational space of ethnic identity by looking into the “complex relationships” between host and guest, or visitors and community in terms of “understanding the other”. By findings, the development of tourist market has significantly improved the local livelihoods of two White Tai villages in Mai Châu commune located in the north-western upland area of Vietnam. The research indicates that villagers actively seek to develop their tourist market. Local practices of developing tourist market tend to weave the villagers into increasingly complex socio-business networks. Building the tourist market is based on the partnerships between villagers and tourist guests especially “Kinh”, Vietnamese ethnic majority, mostly. The complex relationships between host-guest can be seen in various types. It depends on the considerations to tourist ethnicity categories and on how often and how long the transactions are. And what behind the transactions are being free from tourist discourses, discourses of otherness, and a number of fundamental value differences. These factors alter the normal host-guest relationship to the closer relationships. The close relationships engender the villagers expanding their tourist market networks. Furthermore, such relationships can be transformed into relationships of mutual respects. It can become a space of understanding the other.

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Key takeawayssparkles

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  1. Ethnic tourism in Bản Lác enhances local livelihoods, with 25 out of 100 households engaged in tourism.
  2. Villagers actively develop tourist networks, fostering complex socio-business relationships with tourists.
  3. Relationships transform from transactional to mutual respect, creating spaces for cultural understanding.
  4. The study critiques traditional views of tourism as inauthentic, arguing for a perspective of understanding 'the other'.
  5. Tourist experiences vary significantly based on ethnicity, with Kinh visitors often perceived as more transactional than Thai guests.

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FAQs

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What explains the success of Bản Lác in ethnic tourism development?add

The study finds that Bản Lác's success stems from its hybrid socio-business networks, combining traditional hospitality with modern tourist practices, attracting over 10,000 visitors annually by 2003.

How do host-guest relationships vary among different tourist types?add

The paper reveals that relationships differ significantly; Kinh tourists often engage as 'clients', while returning Thai or local tourists form deeper bonds with hosts, reflected in shared meals and kinship terms.

What barriers exist for meaningful interaction between hosts and tourists?add

The research indicates that 'tourist discourses' such as commoditization create barriers, often leading to superficial interactions, while genuine connections arise from mutual respect and extended guest-host relations.

How have local practices influenced economic variations among households in Bản Lác?add

Economic disparities have emerged as households with established networks benefit more from tourism, while those lacking connections struggle, leading to a growing differentiation in economic status since the 1990s.

When did tourism begin impacting the economy of Bản Lác significantly?add

Tourism began significantly influencing Bản Lác's economy post-1990, transforming it into a primary income source for about 25% of households, reducing poverty and altering local livelihoods.

Achariya ChoowonglertNaresuan University, Faculty MemberaddFollowmailMessage

A Scholar on Movement on the Move, Achariya is currently embedded in multi-sited ethnography and history from below. Dr. Achariya Choowonglert is an associate professor at the Department of Sociology and Anthropology, Faculty of Social Sciences, Naresuan University, Thailand. She received Ph.D. in Social Science (international program) from Chiang Mai University, Thailand in 2012 with the award for an excellent Ph.D. thesis. She also received the National Research Council Thailand (NRCT) award 2021 for good level research in sociology. She has been teaching and doing researches in the areas of anthropology and sociology. Her research and publication issues are centered around Tai Studies in Vietnam, Cultural Politics, Cultural Anthropology, Ritual and Shamanic Studies, Narrative Studies, Digital Culture, Cultural and Ethnic Tourism, and Vietnamese Migrants in Thailand.

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downloadDownload free PDFView PDFchevron_rightExploring the Poverty Reduction Potential of Social Marketing in Tourism DevelopmentC. Michael Hall

Truong, V. D., & Hall, C. M. (2015). Exploring the poverty reduction potential of social marketing in tourism development. ASEAS – Austrian Journal of South-East Asian Studies, 8(2), 125-142. <doi:10.14764/10.ASEAS-2015.2-2> Although social marketing has been demonstrated to be an effective tool of behavior change in a variety of contexts, its poverty reduction potential in tourism development has captured limited research attention. This paper explores the potential contribution of social marketing to tourism-related poverty alleviation in Sapa, Vietnam. It does so by creating an understanding of how local residents perceive poverty, then exploring whether social marketing could be a potential solution in the case of Sapa. Through participant observations and semi-structured interviews, this study reveals that local people perceive poverty as a lack of rice and/or income and ascribe it to both internal and external factors. Local women often follow tourists to sell handicrafts, causing discomfort for tourists and driving them away from certain destinations. Insufficient capital and farming land are also identified as a critical barrier to poverty reduction. This study argues that by understanding the poor people’s perspectives on poverty, we can identify meaningful approaches to poverty alleviation. Thereby, social marketing can be one of the tools to bring the marginalized voice of poor people to the attention of decision-makers. Keywords: Behavior Change; Poverty Alleviation; Social Marketing; Sustainable Tourism; Vietnam This is a copy of the uncorrected proof. For the definitive version please consult the journal website.

downloadDownload free PDFView PDFchevron_rightSPA TOURISM IN JAPAN AND HUNGARY: A COMPARATIVE ANALYSIS OF PERCEPTIONS AND POTENTIALTamara Ratz

AGRICULTURAL TRAVEL AND TOURISM, 2011

Health is an ancient travel and leisure motivation that has inspired people for thousands of years to leave their permanent residence and visit far-away destinations. Although globalization trends in supply and demand also affect spa and health tourism which leads to the introduction of novel and exotic treatments and services, health-oriented leisure and tourism behaviour is still considerably culture-dependent. As a consequence of its richness in geothermal resource, both Japan and Hungary have developed significant spa tourism industries, but the leisure and tourist supply and demand are highly different in the two countries, due to each country’s unique cultural, economic and natural background. Taking a qualitative approach, the paper analyses the similarities and differences between health tourism development in Japan and Hungary. Based on secondary literature research, personal observation at Japanese hot springs destinations and customer attitude analysis based on a mail survey carried out among 150 international visitors to Japanese spas, questions to be discussed also include health tourism marketing issues, and perceptions and attitudes of foreign and domestic visitors. In addition, the paper aims to identify the specific factors in Japanese and Hungarian spa tourism that may prove to be attractive for visitor segments in the respective countries.

downloadDownload free PDFView PDFchevron_rightEvaluation of homestay accommodation supply in Sri LankaRuwan Ranasinghe

Homestay has been a significant topic in the contemporary tourism research. The demand side or motivation, perception and satisfaction of visitors have often been investigated. This paper investigate the supply perspective of homestay accommodation in the context of Sri Lanka. Qualitative approach was selected supported by ethnographic interviews. The population being all homestay operators in Sri Lanka, a sample of twenty seven homestay suppliers were interviewed all over the country representing nine homestay zones. Transcriptions were coded, analysed and structured into qualitative narrations. Source of income, business prospect, persuasion and experience, appeal of the area, personal appeal and availability of resources motivated homestay supply. The weaknesses of the exiting product, socio-cultural issues, and external disturbances, unethical behaviour of guests, guest complaints and poor capability of operators were of significant issues in homestay operations. Planning, marketing, research, increase customer service and sufficient allocation can ensure socioeconomic advancement from homestay accommodation.

downloadDownload free PDFView PDFchevron_rightHomestays as an Alternative Tourism Product for Sustainable Community Development: A Case Study of Women-Managed Tourism Product in Rural Nepalelizabeth halpenny

Tourism Planning & Development, 2013

Homestay tourism is popular in many destinations; it adds authentic sociocultural richness to the tourist's experience. For a nation that cannot make extensive infrastructural investment a priority but which possesses an abundance of tourism richness in remote communities, homestays are an attractive alternative tourism product. This paper discusses a case study of Barpak, located in the Gorkha District of Western Nepal. The study suggests homestays are congruent with Nepal's destination image. The essence of Nepalese tourism lies in naturally beautiful rural hills and mountains and its indigenous communities with their mystical lifestyle and culture. These natural and cultural attributes can be showcased best through homestays. This paper proposes homestays as a pro-women tourism opportunity that promotes sustainable community development by fostering gender equality. Female ownership of homestay businesses secures women's avenues for income generation and involves them in mainstream development. The study's indicators of development are based on the well-being achieved by the Barpaki community, with a focus on three essential aspects of sustainable development, namely economic, environmental and social. The author's (BPA) own experience of collaboration, on behalf of the nation's tourism authority the Nepal Tourism Board, with the community of Barpak in setting-up the homestay management, was a primary source of information for this case along with related literature reviews. The data was derived through community-based action research and evaluation methodologies. Information was based on first-hand experiences generated through ethnographic observations and semi-structured interviews.

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