H&M Becomes First Ever Metaverse Clothing Retailer

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H&M has opened a virtual store in Ceek City and became the first clothing location in the metaverse.

The market size of the metaverse is growing quickly. Ethereum-based project Ceek announced on Twitter:“Shopping in the metaverse with $CEEK Concept VR store presented to H&M by CEEK creates mainstream use cases for $CEEK + scaling virtual reality beyond games.”

Shopping in the #metaverse with $CEEK Concept VR store presented to @hm by #CEEK Creating mainstream use cases for $CEEK + scaling #Virtualreality beyond games. #VRAPP #CEEKVR #NFT #VR #CEEKVenues 👉🏽 More at https://t.co/oAvCTgp2Bk pic.twitter.com/OI4BFkyUAw

— Ceek (@CEEK) December 7, 2021

Looking at the metaverse market size, it would be a wise decision to enable customers to shop in this way.

Customers can walk through the store, choose the products they want and buy them in the Ceek City universe. They will also have the opportunity to later order the products at physical H&M stores with Ceek currency.

adidas Originals

Last month, adidas Originals landed in the world of Web3 with what it called “one of the most widely distributed NFT drops in history”.

Over the weekend, the company pulled in over $22 million after its NFT pieces were minted within minutes of going live on sale.

“Our intention has always been to learn from - and build with - the builders and communities in the space, including @BoredApeYC,, @punkscomic, @gmoneyNFT and @pixelvault_,” adidas Originals tweeted.

“Our collective goal was to achieve the most inclusive distribution, and to leave no MAYC behind.”

It added: “To achieve our shared goal, we limited tokens/transaction and transactions/wallet.”

“To evade bots, we announced the time as near to the drop as possible. To warn about the risks of evolving Web3, we worked with our partners to create educational material, FAQ and a Discord.”

“Even with all the measures we took, it wasn’t perfect. But, for the first time, thousands of new adopters experienced the thrills and risks of Web3. We’ll never stop learning.”

We’ve only just begun…

adidas Originals said that it had further NFT related plans for 2022.

“Those who think we’re going to pocket the money and run, that’s not Web3. Have faith. Those who felt the timezone wasn’t in your favour, our journey here is just beginning,” it stated.

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Feb 27, 2026 MetaverseStaff WriterJanuary 4, 2022H&M, Ceek City, Metaverse, Omnichannel retail, Ethereum, Ceek, adidas Originals, Clothing retailers, Fashion retailersComment Facebook0 Twitter LinkedIn0 StumbleUpon Reddit Tumblr Pinterest0 0 Likes Previous

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