H&M Celebrates LGBT Rights With New Love For All Collection - Metro

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H&M’s brand new Love For All collection is packed full of all the dreamy rainbow pieces you need to celebrate this year’s Pride in style, or simply show the world that you believe that LGBTQ+ rights are human rights.

Love For All features a range of long sleeved tops, tees and vests with a range of Pride-appropriate slogans, running shorts and joggers with rainbow stripes, and splatter effect denim cut-offs.

You can also buy super cute rainbow-emblazoned socks and a glitter bumbag.

The collection has a retro, 70s feel and the bright, fun pieces exude positivity and summer vibes.

H&M’s men’s head of design Andreas Löwenstam said: ‘H&M believes in everybody’s right to love who they want. We hope people can use H&M’s Love For All collection to celebrate Pride and their belief in equal love.’

10% of all sales from the Love For All range will be donated to UN Free and Equal, the United Nations Human Rights Office campaign that aims to build a world where no one is discriminated against for their sexuality or gender.

Peggy Hicks, Director of thematic work at the UN Human Rights Office, said: ‘Lesbian, gay, bisexual, trans and intersex people have the same right as everyone else to be protected from violence and discrimination.

‘The support we receive from H&M will help the UN Free & Equal campaign work together with activists and equality champions to raise public awareness and mobilise for positive changes in laws and attitudes.’

When you shop the Love For All range, you’re not just showing your LGBT-friendly colours, you’re also supporting an amazing, vital campaign that battles homophobic and transphobic violence and bigotry around the world.