Honda "origami" - Spikes Asia 2022

HONDA "ORIGAMI"

Title	HONDA "ORIGAMI"
Brand	HONDA MOTOR CO., LTD.
Product / Service	HONDA
Category	F03. Brand Communication
Entrant	CYBERAGENT Tokyo, JAPAN
Idea Creation	CYBERAGENT Tokyo, JAPAN
Production	NIBAN-KOBO PRODUCTIONS Tokyo, JAPAN

Credits

Name	Company	Position
Atsushi Nakahashi	CyberAgent, Inc.	Creative Director
Satoshi Shigematsu	CyberAgent, Inc.	Planner
Sena Kuwabara	CyberAgent, Inc.	Planner
Shinji Kushiro	NIBAN-KOBO PRODUCTIONS CORP	Producer
Yu Suzuki	NIBAN-KOBO PRODUCTIONS CORP	Production Manager
Yusuke Takase	N/A	Director
Takuro Oishi	N/A	Animator
Satoshi Kamiya	N/A	ORIGAMI Artist
Momoko Nakamura	N/A	Art Designer
thomas suess	audioforce	Music Producer

Background

September 24, 2018. Honda celebrates its 70th anniversary. During those years at Honda, it has been our belief to make people “smile” through the products. However, with our business expanding across the globe, this ideal has been spread thin. Therefore, our mission became to make re-recognize Honda's belief among all the consumers and employees.

Describe the creative idea (40% of vote)

By noticing Honda's belief to make people smile with their products, we found a commonality within our tradition ORIGAMI. In order to express this, we decided to make a video to inform that creativity make everyone happy.

Describe the execution (40% of vote)

In the video, we manually moved objects with stop motion style which express the entire transformation of Honda products with a piece of paper without using computer graphics.

List the results (20% of vote)

1: This video was run during Honda's 70 year anniversary ceremony. 2: It was viewed in 39 countries which includes world famous motor shows in the world. 3: The number of views ended up having a record of more than 10 million views online total.

Links

Video URL