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How C2B Works — http://www.businessnewsdaily.com/5001-what-is-c2b.html

What is C2B?

Customer to Business (C2B), sometimes known as Consumer to Business, is the most recent E-Commerce business model. In this model, individual customers offer to sell products and services to companies who are prepared to purchase them. This business model is the opposite of the traditional B2C model.

C2B has come about as a result of two major changes. Unlike traditional media, which are unidirectional, the Internet is bidirectional, making this type of relationship possible.

In addition, the decline in the cost of technology means that individuals now have access to technologies such as powerful computer systems, audio and video capture systems and other digital technologies that were once the exclusive province of large companies.

Elance was one of the first websites to offer this type of transactions which is now known as Upwork. It allows sellers to advertise their skills and prospective buyers to advertise projects. Similar sites such as Peopleperhour and Guru work on the same basis.

In contrast with the more traditional business-to-consumer model, the C2B (consumer-to-business) model allows businesses to extract value from consumers – and vice versa.

Brent Walker, vice president and CMO at C2B Solutions, says the distinguishing feature of C2B is that customers bring value to the company.

"Another form of C2B occurs when a consumer provides a business with a fee-based opportunity to market the business's products on the consumer's blog. For example, food companies may ask food bloggers to include a new product in a recipe and review it for readers of their blogs.

YouTube reviews may be incentivized by free products or direct payment.

This could also include paid advertisement space on the consumer website. Google Adwords/Adsense has enabled this kind of relationship by simplifying the process in which bloggers can be paid for ads.

Services such as Amazon Affiliates allow website owners to earn money by linking to a product for sale on Amazon."

For the C2B relationship to be fulfilled, the participants must be clearly defined. The consumer could be an individual who has something to offer a business, either a service or a good. "Examples could be a blogger, as mentioned before, or a photographer offering stock images to businesses. The consumer could also be someone answering a poll through a survey site, or offering job-hiring services by referring someone through referral hiring sites such as elance.com.

C2B is a new and growing segment of the business market that can function as a company's entire business model, or that can augment an already successful venture. As in all models, your company's success will depend on your thorough understanding of the marketplace and your willingness to pursue new technologies that make reaching your customers easier than ever.

"Pursuing a C2B approach is a strategic choice and requires a commitment to involving the consumer in business decisions. This takes extra effort, resources, and discipline to avoid being internally focused, but it is critical for a business to succeed in a consumer-driven marketplace"

What is CONSUMER-TO-BUSINESS? What does CONSUMER-TO-BUSINESS mean? CONSUMER-TO-BUSINESS meaning- Explained in this video!!

Like Like Celebrate Support Love Insightful Funny Comment Share 3 Comments shabarish Atyam, graphic

shabarish Atyam 8y

Can you explain a little bit deep of the concept like how to approach,whom to approach,who are the decision makers....etc

Like Reply 1 Reaction 2 Reactions Satish Pandey, graphic

How C2B Works - LinkedIn

Welcome back

What is C2B?

Customer to Business (C2B), sometimes known as Consumer to Business, is the most recent E-Commerce business model. In this model, individual customers offer to sell products and services to companies who are prepared to purchase them. This business model is the opposite of the traditional B2C model.

What is CONSUMER-TO-BUSINESS? What does CONSUMER-TO-BUSINESS mean? CONSUMER-TO-BUSINESS meaning- Explained in this video!!

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Welcome back

What is C2B?

What is CONSUMER-TO-BUSINESS? What does CONSUMER-TO-BUSINESS mean? CONSUMER-TO-BUSINESS meaning- Explained in this video!!

More articles by Naveen Dubey

From Fortune 100 to Entrepreneurial Success: The Journey of Sherehan Ross

Driving Revenue Growth with Strategic Excellence: An Exclusive Insight from Tracy Wehringer

Transforming Sales and Marketing Landscapes: A Conversation with Jessica Koch

Navigating the Evolution of Marketing: An Insightful Dialogue with Adele Nasr

Beyond the Agency: Empowering Creativity and Leadership with Tim Kilroy

Mastering the Creator Economy: A Conversation with Chris Ryan, Veteran Talent Manager and Experiential Marketing Expert

Mastering PPC: A Conversation with Ramandeep Kaur, Award-Winning Digital Marketer

Meet Jasen Fici: Innovator and Disruptor in Digital Marketing

The Art of B2B Digital Marketing: A Conversation with Arwa Bombaywala

Mastering Content in a Digital Age: Insights from Utpal Ghosh, Solopreneur and Expert Content Strategist

Explore content categories

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