How To Set Up And Install A Facebook Pixel | Meta Business Help ...

You may be able to speak with a Meta Technical Pro for step-by-step guidance to install the Meta Pixel. Learn how to schedule a call with a Meta Pro.

This article will cover how to set up a Meta Pixel on your website.

Setting up a pixel involves 2 steps:

1. Create your pixel in Events Manager and set up the base code on your website. You can use a partner integration, if available, or add code manually to your website.
2. Set up events on your website to measure actions like making a purchase. You can use a partner integration, the point-and-click event setup tool, or add code manually to your website.

There are several options for how to set up your pixel and events, and you’ll be guided through the available options during setup. If you set up your pixel or events manually, you may need a developer's help to add the code to your website.

If you share events with Meta using your pixel, we also recommend using the Conversions API. The Conversions API helps improve the performance and measurement of your Meta ad campaigns by working with your Meta Pixel. Learn more about the Conversions API and how it works.

Requirements

• You need a business website or app.
• You or your developer must be able to update your website's code or the tag manager you use, if applicable, for manual pixel setup using code.

Set up the Meta Pixel and events on your website

1. Go to Meta Events Manager.
2. Click Connect data and select Web.
3. Click Connect.
4. Enter a name for your pixel, then click Create pixel. This creates a new ID, viewable in Events Manager.
5. Your next steps depend on if you have a website or not:
   • If you have a website, enter your website URL to check for easy partner integration setup options, then click Check.
     • If a partner integration is available to you, you’ll see it on the screen. Click Next and follow the onscreen instructions to set up your pixel and events through your partner’s website.
     • If a partner integration is not available, click Next.
   • If you don’t have a website, click to check the box next to I don't have a website and click Continue.
6. Select how you would like to connect your data with Meta: Get guidance or Do it yourself. Note: We recommend Get guidance.
   • Select Get guidance if you would like setup recommendations. You can skip the rest of the instructions in this article if you select this option, and you can follow the onscreen instructions in Events Manager instead.
   • Select Do it yourself if you already know how you’d like to connect your data and don’t want setup recommendations. If you select this option, follow the rest of the instructions in this article.
7. Select Conversions API and Meta Pixel or Meta Pixel only as your setup option, then click Next.
   • If you select Conversions API and Meta Pixel, choose how you want to set up the Conversions API and pixel. You can choose either Set up with partner integration, Set up with Conversions API Gateway or Set up manually. If you’re not sure which option to choose, you can compare Conversions API setup options by cost and complexity.
     • If you select Set up with partner integration, select your partner and follow the onscreen instructions to set up the pixel, Conversions API and events.
     • If you select Set up with Conversions API Gateway, follow the onscreen instructions to set up the pixel, Conversions API Gateway and events.
     • If you select Set up manually, follow the onscreen instructions to create personalized instructions to set up the pixel, Conversions API and events. On the last screen, you’ll have the option to set up the Conversions API yourself using the personalized instructions or send the instructions to a developer. If you need help creating the instructions, you can learn how to set up the Conversions API using personalized instructions.
   • If you select Meta Pixel only, choose how you want to set up your pixel code: Install code manually or Check for partner. If you have a developer who will set up your pixel for you, you can click Email instructions instead.

After you set up the pixel on your website, learn how to make sure that your pixel is working correctly. Then, learn how to add people to your pixel.

You may be able to speak with a Meta Technical Pro for step-by-step guidance to install the Meta Pixel. Learn how to schedule a call with a Meta Pro.

Learn more

• About the Meta Pixel
• About the Meta Pixel Helper
• About the Conversions API
• Meta Pixel on Meta for Developers