Huong Thu Chu - Tilleke & Gibbins

Go Back

Huong Thu Chu

Trademark Executive

• +84 24 3772 5621
• [email protected]

Biography

Huong Thu Chu is a trademark executive in Tilleke & Gibbins’ Hanoi office. Her practice includes trademark prosecution activities such as trademark searches and filing; handling post-registration matters; and filing and assisting with strategies for appeals, oppositions, and cancellations.

As the holder of both an LLM and an MBA, Huong has a thorough grounding in the Vietnamese legal system and business environment. With her strong legal and corporate background, and more than 15 years of experience in establishing and protecting trademark rights, Huong is able to provide valuable insight to her clients.

Experience

• Represented and advised U.K.-based global pharmaceutical companies to successfully overcome provisional refusals and obtain registrations.
• Successfully opposed trademark applications that were confusingly similar to the widely used trademarks of a Swiss pharmaceutical company.
• Advised on, filed, and prosecuted trademark applications for a world-famous airplane manufacturer in Cambodia and Laos, and managed the company’s trademark portfolio in Vietnam.
• Prosecuted trademark matters for a famous global group in Japan and a Japanese multinational information technology equipment and services company.
• Successfully cancelled an international trademark registration that was confusingly similar to the well-known trademarks of an Indonesian consumer products company.
• Advised on and handled the recordal of assignment of trademarks of one of the largest American-owned companies in the wine and spirits sector.

ABOUT Huong Thu

Practices

Intellectual Property

Location

Vietnam

Languages

Vietnamese

English

Education

LLM, Hanoi National University

MBA, National Economics University

BA in English, Hanoi National University College of Foreign Languages

LLB, Hanoi National University

Load more

Insights

August 21, 2025

Tilleke Adopts Harvey to Accelerate AI-Powered Legal Services across Southeast Asia

Tilleke & Gibbins is pleased to announce that the firm has adopted Harvey, a leading enterprise-grade AI platform for the global legal industry. The firm is proceeding with a rollout of Harvey’s legal AI solutions, which are supported by robust security and confidentiality protections, across the firm’s full-service regional practice in Southeast Asia. This initiative builds on the firm’s recent deployment of Microsoft Copilot and represents another advancement in Tilleke & Gibbins’ commitment to leveraging technology for enhanced legal service delivery. Under the program, legal professionals across the firm’s offices in Cambodia, Indonesia, Laos, Myanmar, Thailand, and Vietnam will have access to the full Harvey platform, equipping them to deliver practical, impactful, and results-driven legal services for clients throughout the region. The firm will also develop bespoke agentic workflows within Harvey tailored to the firm’s core practices and the unique requirements of Southeast Asian legal markets. Commenting on the initiative, Managing Partner Tiziana Sucharitkul stated, “At Tilleke & Gibbins, we have consistently invested in developing and adopting technology to improve the speed, precision, and overall excellence of our legal services. The firm’s decision to invest in Harvey exemplifies our commitment to innovation, further differentiating Tilleke & Gibbins within Southeast Asia’s legal landscape.” Managing Partner Darani Vachanavuttivong remarked, “By combining the deep regional expertise of our lawyers with Harvey’s market-leading domain-specific AI, we are empowering our regional team to streamline drafting, research, and review processes for complex legal matters, all while maintaining the high standards of quality and security our clients expect from us.” Harvey’s Chief Business Officer John Haddock added, “It’s clear Tilleke & Gibbins is investing heavily in innovation, and it’s clear their global clients will benefit significantly from their focus and investment. The Harvey team is thrilled to support the firm’s journey with our platform.”

Read More

January 13, 2022

Tilleke & Gibbins Creates IP Guides for Cambodia, Indonesia, Thailand, and Vietnam for EU-Funded Project

Intellectual property experts from Tilleke & Gibbins were engaged by ARISE+ IPR, a regional support program funded by the European Union and implemented by the European Intellectual Property Office, to craft a series of IP enforcement guides for Southeast Asian countries, aimed at raising local awareness of the importance of IP protection. The five-year, EUR 5.5 million ARISE+ IPR program supports regional integration through IP cooperation and aims to upgrade national IP systems for creation, protection, utilization, administration, and enforcement to be in line with international best practices and standards and the strategic objectives of the ASEAN Intellectual Property Rights Action Plan 2016-2025. The guides were developed by Tilleke & Gibbins’ lawyers in cooperation with the IP offices of each participating country, and cover issues related to trademarks, industrial designs, and geographical indications. Each guide was produced in a compact leaflet form in English as well as the local language, and is considered an official publication of the respective national IP office. The guides can be accessed from the ARISE+ IPR site (under “Leaflets, brochures and booklets”), or by clicking on the links below: Cambodia: English | Khmer Indonesia: English | Bahasa Indonesia Thailand: English | Thai Vietnam: English | Vietnamese

Read More

August 4, 2021

IP Office Extends Deadlines as Vietnam Battles Fourth Wave of Covid-19

As Vietnam continues to fight the latest wave of the Covid-19 pandemic with strict social distancing measures, the Intellectual Property Office of Vietnam (IP Office) has issued Notice No. 7581/TB-SHTT dated August 2, 2021 (Notice 7581), extending certain deadlines for IP applicants. The contents of Notice 7581 are similar to those found in Notice 5277 issued in March 2020 during the first wave of the pandemic. Specifically, Notice 7581 reads as follows: All procedures related to procedures to establish industrial property rights (priority claims, supplementation of documents, responses to the IP Office’s decisions/notifications, renewal and extension of the validity of protection titles, payment of fees and charges, and filing of appeal petitions) falling due during the period from June 30, 2021, to the end of August 31, 2021, will automatically be extended to the end of September 30, 2021. For other cases, if an applicant is still affected by the Covid-19 epidemic with regard to the implementation of its rights and obligations in the procedures for establishing rights to industrial property objects at the IP Office, such applicant may request [the IP Office] to apply the clauses on objective obstacles and force majeure as set out in Points 9.4 and 9.5 of Circular No. 01/2007/TT-BKHCN, as amended and supplemented by Circular No. 16/2016/TT-BKHCN. Observations on the Content of Notice 7581 As with last year’s Notice 5277, it is worth noting that the wording of Notice 7581 covers only the procedures to “establish industrial property rights,” rather than all aspects of industrial property rights. Further, it could be understood that it provides a closed list of industrial property procedures that can enjoy this grace period, and that the deadline extensions would apply only to the specific items listed. Thus, it is uncertain if the deadline extension to September 30, 2021,

Read More

December 7, 2020

Vietnam IP Office Tightening Requirements for Document Signatories

On November 23, 2020, the Intellectual Property Office of Vietnam (IP Office) issued Notification No. 13822/TB-SHTT tightening the requirements for

Read More

Load More

Awards & Rankings

January 15, 2026

Tilleke & Gibbins Achieves Top Results in Legal 500 Asia-Pacific 2026 Rankings

Tilleke & Gibbins has demonstrated continued excellence across all six jurisdictions where the firm operates in the 2026 edition of the Legal 500 Asia-Pacific rankings. The recently released rankings showcase the firm’s outstanding performance with 29 practice area recognitions and 34 individual rankings—an increase from 30 individual recognitions in 2025.

Read More

December 12, 2025

Tilleke & Gibbins Again Earns Top Rankings in Chambers Asia-Pacific 2026

Tilleke & Gibbins has maintained its strong market position in the newly released Chambers Asia-Pacific 2026 rankings, with six Band 1 honors in core practices and consistently strong performance across the entire region. In addition to the exceptional practice-area rankings, 33 lawyers were recognized across 11 practice areas.

Read More

December 1, 2025

Thailand and Vietnam Country Awards for Tilleke & Gibbins at 2025 Lexology Index Awards

Tilleke & Gibbins is pleased to announce that the firm has been honored with two awards at the 2025 Lexology Index Awards in London, this time picking up both the Thailand and Vietnam Country Awards. Formerly known as the Who’s Who Legal Awards, the Lexology Index Awards celebrate outstanding achievements by firms and individuals identified through Lexology’s extensive global research process. Tilleke & Gibbins’ continued success in this forum reflects the exceptional expertise and dedication of its team, whose commitment to delivering the highest caliber of legal services continues to set a benchmark in the industry. The firm extends its gratitude to its talented professionals and valued clients for their continued trust and support. A full list of the winners of the 2025 Lexology Index Awards is available on the Lexology website.

Read More

November 10, 2025

Tilleke & Gibbins Recognized at 2025 Managing IP and Asialaw Awards

In the Managing IP Asia-Pacific Awards 2025, the firm was recognized for its intellectual property (IP) excellence across the Asia-Pacific region. Meanwhile, Asialaw Awards 2025 named Prisna Sungwanna as Laos’ Female Lawyer of the Year.

Read More

Load More

Other Professionals

Sippakorn Bunraksa

• Associate

Sirikul Ngawiset

• Associate & Patent Agent

Tiziana Sucharitkul

• Managing Partner

Truc Thi Thanh Tran

• Associate

Hien Thi Thu Vu

• Head of Regulatory Affairs and Manager of Legal Division of Patent Department

See All Professionals