Indonesian Beauty Retailer Sociolla Enters Vietnam - Inside Retail Asia

Skip to content

By Tong Van November 5, 2020 Text Size

Indonesian beauty e-commerce platform Sociolla has launched in Vietnam, with a brick-and-mortar store.

Owned by Social Bella, a beauty start up, offers a selection of beauty products, including makeup, skincare, hair treatment and perfume, from Indonesian and international brands.

The launch is part of Social Bella’s strategy to expand into new markets, with Vietnam its first overseas destination.

“As one of the fastest-growing beauty and self-care markets in Southeast Asia with a population of a digitally literate young generation, Vietnam bears a resemblance to Indonesia,” said Christopher Madiam, co-founder and president of Social Bella.

“We’re certain that Vietnam is the right country for our first international expansion,” he added.

Besides Indonesian and popular international beauty brands, Sociolla has also partnered with Vietnam’s M.O.I Cosmetics to distribute its products.

Sociolla’s Vietnam launch follows a US$58 million funding round, with investors such as Singaporean state investment fund Temasek and its private-equity subsidiary Pavilion, participating alongside Singaporean venture capital firm Jungle Ventures.

Recommended By IR

Regulatory

Hong Kong’s K11 Art Mall could be sold by embattled New World Development

Adwitiya Srivastava Workforce

Shein imposes cotton sourcing rules amid forced labour allegations

Helen Reid Fashion & accessories IR Pro

Fashion label Ghostboy’s co-founder on the brand’s global growth strategy 

Tong Van Openings & closings

French jewellery brand Messika opens second boutique in Hong Kong

Kaycee Enerva Health & beauty

Estee Lauder’s international president Peter Jueptner to depart after 16 years

Sean Cao Sports & adventure

L Catterton takes stake in Japanese fishing gear brand Megabass

Sean Cao

Latest News

Regulatory

Call for US probe over South Korea’s handling of data leak

Krystal Hu Fashion & accessories

Levi Strauss names Vicky Skelton to lead East Asia Pacific

Irene Dong Strategy

Jollibee Group posts strong international growth in coffee and Chinese cuisine

Irene Dong Travel retail

China to open 41 duty-free stores for overseas travellers

Harry Booth

Recommended topics tags

Digital Health & beauty Indonesia Markets News Online marketplaces Sectors Vietnam This is for IR Pro members only.

Log in below or subcribe.

Email Address Password Login OR Subcribe to IR Pro Are you sure you want to leave? Yes, leave this page Stay