IPhone - Apple (SG)

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Get up to S$645 when you trade in your current smartphone.*

• 

  iPhone 17 Pro New

• 

  iPhone Air New

• 

  iPhone 17 New

• 

  iPhone 16

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  iPhone 16e

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  iOS

• Getting Started

  Switching from Android to iPhone is simple.

  

  Getting Started

  Switching from Android to iPhone is simple.

  Transfer your data in a few easy steps.

  Simply download the Move to iOS app on your Android phone to securely transfer the stuff you care about most to your iPhone — contacts, messages, WhatsApp content, photos, videos, email accounts, favourite apps, call history and more.

  Learn more about the Move to iOS app

  

  Continue your conversations with friends.

  Messages lets you reply with a quick emoji, create Memoji and more. RCS (Rich Communication Services) messaging brings richer media and delivery and read receipts for those who don’t use iMessage.** And you can keep your conversations going on apps such as WhatsApp and WeChat.

  

  Everything just works.

  Apple engineers design our hardware and software together for a totally seamless experience. Want to connect your new AirPods to your iPhone? It’s a simple one‑tap setup. Want to share photos or contacts with friends nearby? AirDrop lists their names on screen, so you can choose with a tap.

  

  Help is just a call or chat away.

  There are lots of ways to reach someone if you have questions. Call a Specialist, chat with someone online, go into an Apple Store or use the Apple Support app. And the Tips app will help you get the most out of your iPhone over time.

  

• Designed to Last

  iPhone holds its value longer than other smartphones.

  

  Designed to Last

  iPhone holds its value longer than other smartphones.

  Last phone standing.

  iPhone is protected by Ceramic Shield, which is tougher than any smartphone glass or glass ceramic. Our latest iPhone models have Ceramic Shield 2 on the front, with 3x better scratch resistance.1 Little spill? No biggie — iPhone stands up to splashes from everyday liquids like water, coffee and soft drinks.2

  

  New now. And later.

  Regular iOS updates keep your iPhone feeling new for years to come. Just turn on automatic updates, and your iPhone stays current with the latest features and security.

  

  Super-smart, super-speedy Apple silicon.

  The A19 and A19 Pro chips are incredibly efficient, delivering remarkable battery life. They unlock helpful Apple Intelligence tools, power advanced camera features, enable AAA gaming and speed up AI workflows with the new Neural Accelerators in the GPU.

  

• iOS and Apple Intelligence

  New look. Even more magic.

  

  iOS and Apple Intelligence

  New look. Even more magic.

  A whole new element of delight.

  The new Liquid Glass design gives you a delightful, consistent experience across your apps and devices, so everything you do feels fluid. Eliminate distractions with screening tools in Phone, FaceTime and Messages. And personalise chats with new backgrounds.

  

  Lock in your favourite controls.

  Assign a control to the Action button, or swap out your Lock Screen controls for ones you love to use more often.

  

  Now that’s smart.

  Our latest iPhone models are built for Apple Intelligence,3 the personal intelligence system that helps you write, express yourself and get things done effortlessly. Use helpful features like Live Translation in the Messages, FaceTime and Phone apps.4 It uses models that run entirely on your device, so personal conversations stay personal.

  Available in selected languages.

  

  Do more with visual intelligence.5

  You can search, ask questions, add to your calendar and take actions like identifying a plant or animal — letting you do more with what’s on your screen. And with ChatGPT from OpenAI integrated into Siri and Writing Tools, you get even more expertise when it might be helpful for you.

  

  Clean Up.6

  Remove distractions in your photos with the Clean Up tool in the Photos app. Clean Up uses Apple Intelligence to identify background objects so you can remove them with a tap and perfect your shot — while staying true to the original image.

  

  The start of a new era for Siri.

  With an all‑new design, richer language understanding and expansive product knowledge about your devices, Siri is more helpful than ever. Siri can even tap into ChatGPT to bring additional answers straight to you.

  

  iPhone for all.

  Built‑in accessibility features help you do what you love in the ways that work best for you. VoiceOver is the built‑in screen reader that speaks what’s on your screen. And you can navigate your iPhone with gestures or with a connected keyboard or braille display.

  

• Privacy

  Your data. Just where you want it.

  

  Privacy

  Your data. Just where you want it.

  Groundbreaking privacy protections.

  Apple Intelligence is integrated into your iPhone through on-device processing. With Private Cloud Compute, it can draw on larger, Apple-designed server-based models, running on Apple silicon, to handle more complex requests while protecting your privacy.

  

  Sign in safely.

  The Passwords app makes it easier to access account passwords, passkeys, Wi‑Fi passwords and two‑factor authentication codes stored securely on your device or synced with iCloud Keychain.

  

  Browse securely.

  Private Browsing in Safari locks browsing windows when they’re not being used, blocks known trackers from loading on pages and removes tracking added to URLs as you browse.

  

  Share privately.

  All messages sent with iMessage use end-to-end encryption between devices, so they’re only seen by those you send them to. And Mail Privacy Protection hides your IP address, so senders can’t determine your location.

  

  Pay the Apple Pay way.

  When you make a purchase with Apple Pay, your card numbers are never stored on your device or on Apple servers — and they’re never shared by Apple with merchants either.

  

• Cutting-Edge Cameras

  Picture your best photos and videos.

  

  Cutting-Edge Cameras

  Picture your best photos and videos.

  Stunning made simple.

  The advanced cameras in iPhone automatically capture phenomenal photos with great detail and colour. And with the new Center Stage front camera on the latest iPhone models, you get more flexible ways to frame your selfies and so much more.

  

  Keep on zoomin’.

  The power of the iPhone camera system gives you a wide range of focal lengths with exceptional framing flexibility — from sharp close‑ups to sweeping wide shots that let you capture more of a scene without stepping back. And get up close like never before with 8x optical-quality zoom on iPhone 17 Pro — the longest zoom ever on an iPhone.

  

  Make movies like the movies.

  Get pro-level videos using 4K 60 fps Dolby Vision and up to 4K 120 fps on the latest Pro models. Use Action mode to steady shaky scenes as you shoot. Boost the voices of the people in your video with Audio Mix. Quickly access camera tools with Camera Control. And with the Center Stage front camera, use Dual Capture to record on front and rear cameras simultaneously.7

  

• Environment

  Designed with the Earth in mind.

  

  Environment

  Designed with the Earth in mind.

  More recycled content? Naturally.

  We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets and circuit boards. Case in point: Our latest models contain 95 per cent recycled lithium in the battery cathode.8

  

  Planet-worthy packaging.

  All iPhone packaging is made of paper that is 100 per cent fibre based and can be easily recycled.

  

  Apple Trade In.

  When you’re ready to buy a new iPhone, you can trade in your current iPhone or Android device and apply any credit towards your purchase. If your device isn’t eligible for credit, we’ll recycle it for free.

  

  Innovation in conservation.

  Our disassembly robots — Daisy, Dave and Taz — recover crucial materials like gold, cobalt, tungsten and rare earth elements so they can be recycled and used again.

  

  On track to carbon-neutral.

  Our stores, offices and data centres are already carbon-neutral. By 2030, we aim to reach net zero for our entire carbon footprint.

  

• Peace of Mind

  Helpful features. Just in case.

  

  Peace of Mind

  Helpful features. Just in case.

  For urgent help.

  Crash Detection can detect a severe car crash and call emergency services when you can’t. And with Emergency SOS, iPhone can automatically call for help and share your location with emergency services.

  

  Everyday reassurance.

  With Find My, you can securely share your location with friends and family. And in Messages, you can use Check In to automatically let someone know when you’ve reached your destination safely.

  

• New iPhone 17 Pro iPhone 17 Pro

  
  • Cosmic Orange
  • Deep Blue
  • Silver

  Innovative design for ultimate performance and battery life.

  Learn more Buy

• New iPhone Air iPhone Air

  
  • Sky Blue
  • Light Gold
  • Cloud White
  • Space Black

  The thinnest iPhone ever. With the power of pro inside.

  Learn more Buy

• New iPhone 17 iPhone 17

  
  • Lavender
  • Sage
  • Mist Blue
  • White
  • Black

  Even more delightful. Even more durable.

  Learn more Buy

• iPhone 16 iPhone 16

  
  • Ultramarine
  • Teal
  • Pink
  • White
  • Black

  Amazing performance. Durable design.

  Learn more Buy

• iPhone 16e iPhone 16e

  
  • White
  • Black

  Everything you love. Including the price.

  Learn more Buy

A Guided Tour of iPhone 17 Pro, iPhone Air and iPhone 17

Watch the film

• Apple Trade In

  Save on a new iPhone with a trade‑in.

  Get S$255 - S$1,095 in credit via bank transfer towards iPhone 17, iPhone Air or iPhone 17 Pro when you trade in iPhone 13 or higher.*

  

  Apple Trade In

  Get trade-in credit for your new device.

  Once your device has been received and verified, we’ll apply the value of your current model via bank transfer. Terms apply.

  Learn more about Apple Trade In

• Financing

  Pay 0% interest for up to 24 months.

  With an eligible credit card, you can choose the financing option that works for you.12

  

  Financing

  Monthly paymentsmade easy.

  Pay for your new iPhone for up to 24 months with 0% interest instalments.12 Minimum spend applies. With an eligible credit card, you can choose an instalment period from the options available that works for you.

  Learn more about Financing

• Personal Setup

  Meet your new iPhone with Personal Setup.

  Jump into online sessions with a Specialist to set up your iPhone and discover new features.

  

  Personal Setup

  Jump into online, one‑on‑one sessions.

  When you buy your new iPhone directly from Apple, you’ll get access to Personal Setup. In these guided online sessions, a Specialist can walk you through setup or focus on features that help you make the most of your iPhone. Best of all, you can join whenever it works for you, from wherever you are.

  Learn more about your new iPhone

• Delivery and Pickup

  Free delivery and pickup.

  Get free delivery or pick up at your Apple Store.

  

  Delivery and Pickup

  Quick, convenient pickup.

  Order online and pick up your order at an Apple Store. Check the status of your local store to see if quick pickup is available.

  Learn more, delivery and pickup options

• Guided Shopping

  Shop one on one with a Specialist online.

  Choose your next iPhone with help from a Specialist online.

  

  Guided Shopping

  Get help finding what’s right for you.

  When you shop in a store or online, our Specialists can help you pick something perfect.

  Shop with a Specialist online Reserve an in-store shopping session

• Apple Store App

  Explore a shopping experience designed around you.

  Use the app to get a more personal way to shop.

  

  Apple Store App

  Shop in the Apple Store app, tailored specifically for you.

  Get personalised product recommendations, compare models, access your Saved Items and track your orders. Plus, opt in today to get updates on new products, promotions, flexible payment options and store events.

  Download the Apple Store app

  Scan the QR code to get started.

  

• Apple Trade In

  You can get up to S$645 for your Android smartphone.20

  With Apple Trade In, you can get credit via bank transfer towards a new iPhone when you trade in your Android phone.

  

  Apple Trade In

  You can get up to S$645 for your Android smartphone.20

  Simply start with a visit to our partner website for a trade-in estimate. Once your Android phone or eligible device has been received and verified, we’ll credit the value via bank transfer. Terms apply.

  Learn more about Apple Trade In

• Financing

  Pay 0% interest for up to 24 months.

  With an eligible credit card, you can choose the financing option that works for you.12

  

  Financing

  Monthly paymentsmade easy.

  Pay for your new iPhone for up to 24 months with 0% interest instalments.12 Minimum spend applies. With an eligible credit card, you can choose an instalment period from the options available that works for you.

  Learn more about Financing

• Personal Setup

  Meet your new iPhone with Personal Setup.

  Jump into online sessions with a Specialist to set up your iPhone and discover new features.

  

  Personal Setup

  Jump into online, one‑on‑one sessions.

  When you buy your new iPhone directly from Apple, you’ll get access to Personal Setup. In these guided online sessions, a Specialist can walk you through setup or focus on features that help you make the most of your iPhone. Best of all, you can join whenever it works for you, from wherever you are.

  Learn more about your new iPhone

• Guided Shopping

  Shop one on one with a Specialist online.

  Choose your next iPhone with help from a Specialist online.

  

  Guided Shopping

  Get help finding what’s right for you.

  When you shop in a store or online, our Specialists can help you pick something perfect.

  Shop with a Specialist online Reserve an in-store shopping session

• Delivery and Pickup

  Free delivery and pickup.

  Get free delivery or pick up at your Apple Store.

  

  Delivery and Pickup

  Quick, convenient pickup.

  Order online and pick up your order at an Apple Store. Check the status of your local store to see if quick pickup is available.

  Learn more, delivery and pickup options

• Apple Store App

  Explore a shopping experience designed around you.

  Use the Apple Store app to get a more personal way to shop.

  

  Apple Store App

  Shop in the Apple Store app, tailored specifically for you.

  Get personalised product recommendations, compare models, access your Saved Items and track your orders. Plus, opt in today to get updates on new products, promotions, flexible payment options and store events.

  Download the Apple Store app

  Scan the QR code to get started.

  

Discover how easy it is to switch.

Learn more

• Innovation

  Beautiful and durable, by design.

  

  Innovation

  Beautiful and durable, by design.

  Second to none.

  iPhone is known for its iconic design and advanced materials — like iPhone 17 Pro, which has a heat-forged aluminium unibody and is built to deliver exceptional performance. And our thinnest iPhone ever, iPhone Air. Hardware and software are designed in tandem — like Dynamic Island, Camera Control and the Action button.

  

  Last phone standing.

  iPhone is protected by Ceramic Shield, which is tougher than any smartphone glass or glass ceramic. Our latest iPhone models have Ceramic Shield 2 on the front, with 3x better scratch resistance.1 iPhone 17 Pro and iPhone Air also have Ceramic Shield on the back for added durability. Little spill? No biggie — iPhone stands up to splashes from everyday liquids like water, coffee and soft drinks.2

  

  Ease of use.

  We design our hardware and software together for a seamless experience. Want to share your contact info? Hold your iPhone close to theirs. New AirPods? It’s a one‑tap setup. And regular iOS updates keep your iPhone feeling new for years to come.

  

• Cutting-Edge Cameras

  Picture your best photos and videos.

  

  Cutting-Edge Cameras

  Picture your best photos and videos.

  Stunning made simple.

  The advanced cameras in iPhone automatically capture phenomenal photos with great detail and colour. And with the new Center Stage front camera on the latest iPhone models, you get more flexible ways to frame your selfies and so much more.

  

  Keep on zoomin’.

  The power of the iPhone camera system gives you a wide range of focal lengths with exceptional framing flexibility — from sharp close‑ups to sweeping wide shots that let you capture more of a scene without stepping back. And get up close like never before with 8x optical-quality zoom on iPhone 17 Pro — the longest zoom ever on an iPhone.

  

  Make movies like the movies.

  Get pro-level videos using 4K 60 fps Dolby Vision and up to 4K 120 fps on the latest Pro models. Use Action mode to steady shaky scenes as you shoot. Boost the voices of the people in your video with Audio Mix. Quickly access camera tools with Camera Control. And with the Center Stage front camera, use Dual Capture to record on front and rear cameras simultaneously.7

  

• Chip and Battery Life

  Fast that lasts.

  

  Chip and Battery Life

  Fast that lasts.

  Super-smart, super-speedy Apple silicon.

  The A19 and A19 Pro chips are incredibly efficient, delivering remarkable battery life. They unlock helpful Apple Intelligence tools, power advanced camera features, enable AAA gaming and speed up AI workflows with the new Neural Accelerators in the GPU.

  

  Long-lasting battery life? 100%.

  Our hardware and software are designed to work together efficiently, so you can do more on a single charge — like getting up to 31 hours of video playback on iPhone 17 Pro and 37 hours on iPhone 17 Pro Max.9

  

  Made for 5G.

  iPhone + 5G = a super-fast experience.10 And when you don’t need all that speed, iPhone shifts into Smart Data mode to preserve battery life.

  

  Power. Fully. Fast.

  Snap on a MagSafe Charger for faster wireless charging.11 Or plug in a USB‑C Power Adapter. And with a USB‑C port, you can charge your iPhone with the same cable as your Mac and iPad.

  

• iOS and Apple Intelligence

  New look. Even more magic.

  

  iOS and Apple Intelligence

  New look. Even more magic.

  A whole new element of delight.

  The new Liquid Glass design gives you a delightful, consistent experience across your apps and devices, so everything you do feels fluid. Eliminate distractions with screening tools in Phone, FaceTime and Messages. And personalise chats with new backgrounds.

  

  Now that’s smart.

  Our latest iPhone models are built for Apple Intelligence,3 the personal intelligence system that helps you write, express yourself and get things done effortlessly. Use helpful features like Live Translation in the Messages, FaceTime and Phone apps.4 It uses models that run entirely on your device, so personal conversations stay personal.

  Available in selected languages.

  

  Do more with visual intelligence.5

  You can search, ask questions, add to your calendar and take actions like identifying a plant or animal — letting you do more with what’s on your screen.

  

  Clean Up.6

  Remove distractions in your photos with the Clean Up tool in the Photos app. Clean Up uses Apple Intelligence to identify background objects so you can remove them with a tap and perfect your shot — while staying true to the original image.

  

  iPhone for all.

  Built‑in accessibility features help you do what you love in the ways that work best for you. VoiceOver is the built‑in screen reader that speaks what’s on your screen. And you can navigate your iPhone with gestures or with a connected keyboard or braille display.

  

• Environment

  Designed with the Earth in mind.

  

  Environment

  Designed with the Earth in mind.

  More recycled content? Naturally.

  We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets and circuit boards. Case in point: Our latest models contain 95 per cent recycled lithium in the battery cathode.8

  

  Planet-worthy packaging.

  All iPhone packaging is made of paper that is 100 per cent fibre based and can be easily recycled.

  

  Apple Trade In.

  When you’re ready to buy a new iPhone, you can trade in your current iPhone or Android device and apply any credit towards your purchase. If your device isn’t eligible for credit, we’ll recycle it for free.

  

  Innovation in conservation.

  Our disassembly robots — Daisy, Dave and Taz — recover crucial materials like gold, cobalt, tungsten and rare earth elements so they can be recycled and used again.

  

  On track to carbon-neutral.

  Our stores, offices and data centres are already carbon-neutral. By 2030, we aim to reach net zero for our entire carbon footprint.

  

• Privacy

  Your data. Just where you want it.

  

  Privacy

  Your data. Just where you want it.

  Groundbreaking privacy protections.

  Apple Intelligence is integrated into your iPhone through on-device processing. With Private Cloud Compute, it can draw on larger, Apple-designed server-based models, running on Apple silicon, to handle more complex requests while protecting your privacy.

  

  Sign in safely.

  The Passwords app makes it easier to access account passwords, passkeys, Wi‑Fi passwords and two‑factor authentication codes stored securely on your device or synced with iCloud Keychain.

  

  Browse securely.

  Private Browsing in Safari locks browsing windows when they’re not being used, blocks known trackers from loading on pages and removes tracking added to URLs as you browse.

  

  Share privately.

  All messages sent with iMessage use end-to-end encryption between devices, so they’re only seen by those you send them to. And Mail Privacy Protection hides your IP address, so senders can’t determine your location.

  

  Pay the Apple Pay way.

  When you make a purchase with Apple Pay, your card numbers are never stored on your device or on Apple servers — and they’re never shared by Apple with merchants either.

  

• Peace of Mind

  Helpful features. Just in case.

  

  Peace of Mind

  Helpful features. Just in case.

  For urgent help.

  Crash Detection can detect a severe car crash and call emergency services when you can’t. And with Emergency SOS, iPhone can automatically call for help and share your location with emergency services.

  

  Everyday reassurance.

  With Find My, you can securely share your location with friends and family. And in Messages, you can use Check In to automatically let someone know when you’ve reached your destination safely.

  

• iPhone accessories

  Protect and personalise your iPhone with fresh accessories like colourful cases, the all-new Crossbody Strap and more.

  Shop iPhone accessories

• AirTag

  Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.

  Buy

• iPhone and Mac

  With iPhone Mirroring, you can view your iPhone screen on your Mac and control it without picking up your phone. Continuity features also let you answer calls or messages directly from your Mac. You can even copy images, video or text from your iPhone and paste it all into a different app on your Mac. And with iCloud, you can access your files from either device.

  

• iPhone and Apple Watch

  Misplaced your iPhone? The latest Apple Watch models can show you its approximate distance and direction.13 To set up a group photo on your iPhone, join the group and use Apple Watch as a viewfinder to snap the shot. And when you take a call on your Apple Watch, just tap your iPhone to continue the conversation there.

  

• iPhone and AirPods

  Set up AirPods on iPhone with just a tap. You’ll love Adaptive Audio, which automatically tailors the noise control for you to provide the best listening experience across different environments and interactions throughout the day.

  

iPhone